Building on theories of emotional contagion and affective priming, the study assesses the emotional impact of the U.S. partisan media\u2019s coverage of six leading political candidates\u2019 images during the 2020 New Hampshire Democratic Party presidential primary. Results show that the partisan media\u2019s representations of the candidates\u2019 facial expressions of emotions are associated with the voters\u2019 feelings toward the politicians in their desired directions. Additionally, the partisan-media-primed emotions among the voters consistently align with their voting decisions. Methodologically, the study combines state-of-the-art computer vision techniques and survey research conducted with a representative sample of New Hampshire voters.<\/p>\n\n\n\n