{"id":40512,"date":"2024-11-20T07:42:16","date_gmt":"2024-11-20T12:42:16","guid":{"rendered":"https:\/\/www.bu.edu\/com\/?post_type=bu-research&#038;p=40512"},"modified":"2024-11-20T07:42:17","modified_gmt":"2024-11-20T12:42:17","slug":"effects-of-message-frames-and-sources-in-tiktok-videos-for-youth-vaping-cessation-emotions-and-perceived-message-effectiveness-as-mediating-mechanism","status":"publish","type":"bu-research","link":"https:\/\/www.bu.edu\/com\/research\/effects-of-message-frames-and-sources-in-tiktok-videos-for-youth-vaping-cessation-emotions-and-perceived-message-effectiveness-as-mediating-mechanism\/","title":{"rendered":"Effects of Message Frames and Sources in TikTok Videos for Youth Vaping Cessation: Emotions and Perceived Message Effectiveness as Mediating Mechanism"},"content":{"rendered":"\n<p>There is a lot of news about the negative impact of TikTok, especially on kids. But is there a way to leverage beneficial health outcomes from the short-form videos on this popular social media platform? In an online experiment with hashtag #youth who are current e-cigarette users, we find that for messages about vaping cessation:<\/p>\n\n\n\n<ul><li>Youth prefer a formal expert source (e.g., doctor) over an informal expert (e.g., another peer who has quit vaping) to deliver the message<\/li><li>Formal expert&#8217;s message is more effective when it emphasizes the negative aspects (e.g., bad consequences) of vaping<\/li><li>If it is an informal expert source delivering the message, they are more effective when they emphasize the positive aspects (e.g, the benefits of quitting) of quitting<\/li><\/ul>\n\n\n\n<p>Publication: <a href=\"https:\/\/www.jahonline.org\/home\">Journal of Adolescent Health<\/a><\/p>\n\n\n\n<p>Co-Authors: Jiaxi Wu (former BU doctoral student, now at U Pennsylvania), Jessica Fetterman (MED), Jennifer C. Ross (SPH)<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.jahonline.org\/article\/S1054-139X(24)00404-X\/fulltext\">Read more<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There is a lot of news about the negative impact of TikTok, especially on kids. But is there a way&hellip;<\/p>\n","protected":false},"featured_media":0,"template":"","discipline-type":[1439],"research-type":[],"research-topic":[1707,1704,1752],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-research\/40512"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-research"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-research"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=40512"}],"wp:term":[{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=40512"},{"taxonomy":"research-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/research-type?post=40512"},{"taxonomy":"research-topic","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/research-topic?post=40512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}