{"id":47811,"date":"2026-09-03T14:33:37","date_gmt":"2026-09-03T18:33:37","guid":{"rendered":"https:\/\/www.bu.edu\/com\/?post_type=bu-program-page&#038;p=47811"},"modified":"2026-09-03T15:14:34","modified_gmt":"2026-09-03T19:14:34","slug":"bs-ms-accelerated-program","status":"publish","type":"bu-program-page","link":"https:\/\/www.bu.edu\/com\/programs\/cross-program\/ms-in-branded-content-production\/bs-ms-accelerated-program\/","title":{"rendered":"BS\/MS in Branded Content Production"},"content":{"rendered":"\n<div class=\"wp-block-group has-bucom-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<h3><strong>Program at a glance<\/strong><\/h3>\n\n\n\n<ul><li><strong>Path:<\/strong> Accelerated 4+1 dual degree (BS\/MS)<\/li><li><strong>Eligibility:<\/strong> Current BU COM juniors majoring in Film + Television, Advertising, Public Relations, or Media Science<\/li><li><strong>Graduate credits:<\/strong> 32, with up to 8 approved undergraduate elective credits applied toward the MS<\/li><li><strong>Duration:<\/strong> 1 additional year (2 semesters, full-time on-campus)<\/li><li><strong>Entry term:<\/strong> Fall after your senior year; apply during your junior year<\/li><li><strong>Application fee:<\/strong> Free with fee waiver code<\/li><li><strong>GRE:<\/strong> Not required<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<h3><strong>Why choose the accelerated pathway?<\/strong><\/h3>\n\n\n\n<ul><li><strong>Finish faster. <\/strong>Earn both your bachelor\u2019s and master\u2019s in five years.&nbsp;<\/li><li><strong>Save time and tuition.<\/strong> Apply up to 8 approved undergraduate credits toward your master&#8217;s.<\/li><li><strong>Build a stronger portfolio.<\/strong> Graduate with advanced strategic and production skills\u2013and a portfolio that demonstrates both.&nbsp;<\/li><li><strong>Expand your career options.<\/strong> Prepare for creative and strategic roles across agencies, media companies, nonprofits, entertainment, startups, and corporate brand teams.<\/li><\/ul>\n\n\n\n<h3><strong>Who can apply?<\/strong><\/h3>\n\n\n\n<p>Current BU COM juniors majoring in<\/p>\n\n\n\n<ul><li>Advertising<\/li><li>Film &amp; Television<\/li><li>Public Relations<\/li><li>Media Science<\/li><\/ul>\n\n\n\n<p>Applicants typically have a minimum GPA of 3.0.<\/p>\n\n\n\n<h3><strong>How it works<\/strong><\/h3>\n\n\n\n<ol><li><strong>Junior year<\/strong>: Apply to the accelerated BS\/MS program.<\/li><li><strong>Senior year<\/strong>: Complete your bachelor&#8217;s degree while planning your master\u2019s coursework.<\/li><li><strong>Year 5:<\/strong> Finish the 32-credit MS in Branded Content Production.<\/li><li><strong>Graduate:<\/strong> Earn both your BS and MS.&nbsp;<\/li><\/ol>\n\n\n\n<h3><strong>What you&#8217;ll study<\/strong><\/h3>\n\n\n\n<p>You&#8217;re already building one half of the skill set employers want. The accelerated BS\/MS helps you build the other through the same graduate curriculum as the standalone MS in Branded Content Production.<\/p>\n\n\n\n<p>You&#8217;ll complete the same graduate curriculum as students in the standalone MS in Branded Content Production, including courses in:<\/p>\n\n\n\n<ul><li>Practical Production<\/li><li>Content &amp; Project Management<\/li><li>Writing Branded Content<\/li><li>Real-World Productions<\/li><li>Career Practicums<\/li><li>Electives tailored to your interests<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/academics\/com\/programs\/branded-content\/ms\/\">View full MS curriculum<\/a><\/div>\n<\/div>\n\n\n\n<h3><strong>From audience insight to final execution<\/strong><\/h3>\n\n\n\n<p>Whether your background is advertising, public relations, media science, or film &amp; television, you&#8217;ll graduate able to research audiences, develop communication strategy, produce compelling multimedia content, and deliver work that achieves real communication goals.<\/p>\n\n\n\n<h3><strong>How your undergraduate major fits<\/strong><\/h3>\n\n\n\n<ul><li><strong>Film + TV students:<\/strong> You&#8217;ve learned how to tell stories. Now add branding, audience insight, and communication strategy to expand your creative and career opportunities.<\/li><li><strong>Advertising, PR + Media Science students:<\/strong> You&#8217;ve learned how to understand audiences and build communication strategies. Now learn how to create the content that brings those ideas to life.<\/li><\/ul>\n\n\n\n<h3><strong>Career outcomes: where graduates go<\/strong><\/h3>\n\n\n\n<p>Graduates combine strategic communication and multimedia production to pursue roles such as:<\/p>\n\n\n\n<ul><li>Multimedia Producer<\/li><li>Branded Content Specialist<\/li><li>Video Producer<\/li><li>Creative Strategist<\/li><li>Content Marketing Strategist<\/li><li>Brand Storyteller<\/li><\/ul>\n\n\n\n<h3><strong>Learn from faculty who do both<\/strong><\/h3>\n\n\n\n<p>Learn from faculty working across strategic communication, filmmaking, advertising, writing, and digital media\u2014bringing multiple perspectives to every stage of the creative process.<\/p>\n\n\n\n<h3><strong>How to apply (BU undergraduates only)<\/strong><\/h3>\n\n\n\n<p>The accelerated BS\/MS program is open exclusively to current BU COM undergraduates majoring in Public Relations, Advertising, Media Science, or Film + Television. Most applicants have a minimum undergraduate GPA of 3.0.<\/p>\n\n\n\n<p>Apply <strong>during your junior year at BU<\/strong>. Required materials:<\/p>\n\n\n\n<ul><li>Personal statement<\/li><li>Resume<\/li><li>One letter of recommendation<\/li><li>Reel or portfolio<\/li><\/ul>\n\n\n\n<p><strong>You can apply for free.<\/strong> Email COM Graduate Affairs at <a href=\"mailto:comgrad@bu.edu\">comgrad@bu.edu<\/a> to request an application fee waiver code.<\/p>\n\n\n\n<p>Visit the <a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/application-instructions\/\">Application Instructions page<\/a>.<\/p>\n\n\n<article itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h3>Frequently asked questions about the combined BS\/MS in Branded Content Production program<\/h3>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-who-can-apply-to-this-4-plus-1-program\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-who-can-apply-to-this-4-plus-1-program-toggle\" itemprop=\"name\"><strong>Who can apply to this 4+1 program?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-who-can-apply-to-this-4-plus-1-program-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>The accelerated BS\/MS pathway is open exclusively to current BU COM undergraduates majoring in Film + Television, Advertising, Public Relations, or Media Science. External applicants are not eligible for this 4+1 option.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-when-should-i-apply\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-when-should-i-apply-toggle\" itemprop=\"name\"><strong>When should I apply?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-when-should-i-apply-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Apply during your junior year so you can plan eligible undergraduate electives that may count toward your master\u2019s degree.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-how-long-does-the-program-take\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-how-long-does-the-program-take-toggle\" itemprop=\"name\"><strong>How long does the program take?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-how-long-does-the-program-take-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>You\u2019ll complete the master\u2019s portion in two full-time semesters immediately following your bachelor\u2019s degree, earning both degrees in a total of five years.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-what-if-ive-already-taken-some-of-the-elective-courses-as-an-undergraduate\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-what-if-ive-already-taken-some-of-the-elective-courses-as-an-undergraduate-toggle\" itemprop=\"name\"><strong>What if I\u2019ve already taken some of the elective courses as an undergraduate?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-what-if-ive-already-taken-some-of-the-elective-courses-as-an-undergraduate-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Up to 8 credits of approved undergraduate electives can count toward your master\u2019s degree, giving you flexibility in how you complete the program.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-why-earn-both-a-bachelors-and-a-masters\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-why-earn-both-a-bachelors-and-a-masters-toggle\" itemprop=\"name\"><strong>Why earn both a bachelor\u2019s and a master\u2019s?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-why-earn-both-a-bachelors-and-a-masters-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>The accelerated BS\/MS helps you graduate with both strategic communication and multimedia production expertise\u2014saving time and tuition while earning two degrees. You&#8217;ll enter the job market with an advanced portfolio and a master&#8217;s credential after just one additional year.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-why-complete-the-4-plus-1-instead-of-getting-a-job-after-my-bachelors\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-why-complete-the-4-plus-1-instead-of-getting-a-job-after-my-bachelors-toggle\" itemprop=\"name\"><strong>Why complete the 4+1 instead of getting a job after my bachelor&#8217;s?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-why-complete-the-4-plus-1-instead-of-getting-a-job-after-my-bachelors-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>The accelerated BS\/MS allows you to deepen both your strategic communication and multimedia production skills while saving time and tuition. You&#8217;ll graduate with two degrees, an advanced portfolio, and a competitive advantage as you begin your career.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-do-i-need-prior-production-experience\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-do-i-need-prior-production-experience-toggle\" itemprop=\"name\"><strong>Do I need prior production experience?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-do-i-need-prior-production-experience-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>No. The curriculum is deliberately designed to cross-train students. If your undergraduate background is in PR or Media Science, we teach you production from the ground up. If your background is in Film &amp; TV, we teach you brand strategy, audience insight, and strategic communication from the ground up.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-whats-the-difference-between-this-program-and-the-ms-in-strategic-integrated-communication\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-whats-the-difference-between-this-program-and-the-ms-in-strategic-integrated-communication-toggle\" itemprop=\"name\"><strong>What\u2019s the difference between this program and the MS in Strategic Integrated Communication?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-whats-the-difference-between-this-program-and-the-ms-in-strategic-integrated-communication-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>The MS in Strategic Integrated Communication is a fully online program for experienced communication professionals focused on leadership, integrated strategy, research, and AI. The accelerated BS\/MS in Branded Content Production is an on-campus program for current BU COM undergraduates who want to combine storytelling, multimedia production, and strategic communication\u2014from audience insight to final execution.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n\n\n<h3><strong>Also worth exploring:<\/strong><\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/www.bu.edu\/com\/programs\/cross-program\/ms-in-branded-content-production\/\" data-type=\"bu-program-page\" data-id=\"43822\">MS in Branded Content Production<\/a>: Learn how to combine storytelling, strategy, and multimedia production to create content audiences choose to engage with.<\/li><li><a href=\"https:\/\/www.bu.edu\/com\/programs\/advertising\/ms-in-advertising\/\" data-type=\"bu-program-page\" data-id=\"28711\">MS in Advertising<\/a>: Develop bold creative campaigns and strategic brand thinking that help organizations stand out.<\/li><li><a href=\"https:\/\/www.bu.edu\/com\/programs\/public-relations\/ms-in-public-relations\/\" data-type=\"bu-program-page\" data-id=\"28741\">MS in Public Relations<\/a>: Build trust, shape reputation, and lead strategic communication across industries.<\/li><li><a href=\"https:\/\/www.bu.edu\/com\/programs\/film-television\/ms-in-television\/\" data-type=\"bu-program-page\" data-id=\"28727\">MS in Television<\/a>: Produce compelling film, television, and streaming content while developing advanced production skills.<\/li><li><a href=\"https:\/\/www.bu.edu\/com\/programs\/media-science\/ms-in-media-science\/\" data-type=\"bu-program-page\" data-id=\"28735\">MS in Media Science<\/a>: Understand how communication influences people through audience research, analytics, and persuasion.<\/li><li><a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/\">COM Graduate Admissions<\/a>: Explore application requirements, deadlines, financial aid, and graduate student resources.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Program at a glance Path: Accelerated 4+1 dual degree (BS\/MS)Eligibility: Current BU COM juniors majoring in Film + Television, Advertising,&hellip;<\/p>\n","protected":false},"author":1654,"featured_media":0,"parent":43822,"menu_order":1,"template":"","meta":{"_editor_template":""},"bu_progs_page-type":[1492],"bu_progs_degree-option":[1511],"bu_progs_education-level":[],"bu_progs_department-affiliation":[],"bu_progs_format":[],"bu_progs_availability":[],"bu_progs_location":[],"interest":[],"discipline-type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/47811"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-program-page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/1654"}],"version-history":[{"count":14,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/47811\/revisions"}],"predecessor-version":[{"id":47835,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/47811\/revisions\/47835"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/43822"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=47811"}],"wp:term":[{"taxonomy":"bu_progs_page-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_page-type?post=47811"},{"taxonomy":"bu_progs_degree-option","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_degree-option?post=47811"},{"taxonomy":"bu_progs_education-level","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_education-level?post=47811"},{"taxonomy":"bu_progs_department-affiliation","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_department-affiliation?post=47811"},{"taxonomy":"bu_progs_format","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_format?post=47811"},{"taxonomy":"bu_progs_availability","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_availability?post=47811"},{"taxonomy":"bu_progs_location","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_location?post=47811"},{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=47811"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=47811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}