{"id":45539,"date":"2026-03-18T12:58:36","date_gmt":"2026-03-18T16:58:36","guid":{"rendered":"https:\/\/www.bu.edu\/com\/?post_type=bu-program-page&#038;p=45539"},"modified":"2026-06-27T11:29:03","modified_gmt":"2026-06-27T15:29:03","slug":"frequently-asked-questions","status":"publish","type":"bu-program-page","link":"https:\/\/www.bu.edu\/com\/programs\/advertising\/ms-in-advertising\/frequently-asked-questions\/","title":{"rendered":"MS in Advertising Frequently Asked Questions"},"content":{"rendered":"<article itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h2>Program Experience &amp; Specialization<\/h2>\n<p><!-- FAQ 1: Industry Coverage --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-does-the-program-cover-all-aspects\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-does-the-program-cover-all-aspects-toggle\" itemprop=\"name\"><strong>Does the MS in Advertising program cover all aspects of the industry?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-does-the-program-cover-all-aspects-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Yes. The MS in Advertising program provides a comprehensive, industry-facing foundation across all core pillars: advertising strategy, creative development, media planning, and account management. While everyone masters the central brand framework, you use your 16 specialized elective credits to design a custom pathway tailored to your specific career goals (such as Creative &amp; Art Direction, Strategy &amp; Digital Analytics, or Experiential &amp; Global Leadership).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 2: AdLab --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-what-is-adlab-and-how-does-it-fit-into-the-curriculum\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-what-is-adlab-and-how-does-it-fit-into-the-curriculum-toggle\" itemprop=\"name\"><strong>What is AdLab, and how does it fit into the curriculum?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-what-is-adlab-and-how-does-it-fit-into-the-curriculum-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>AdLab is BU COM\u2019s award-winning, student-run advertising agency and a central component of the curriculum. Operating as a live professional agency, AdLab allows graduate students to work on real regional and global campaigns for actual corporate clients\u2014handling everything from creative briefs and copywriting to media buying and account tracking for major brands like Under Armour, Celebrity Cruises, and leading regional organizations.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 3: Competitions --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-what-creative-competitions-can-i-participate-in\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-what-creative-competitions-can-i-participate-in-toggle\" itemprop=\"name\"><strong>What creative competitions can I participate in?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-what-creative-competitions-can-i-participate-in-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>MS in Advertising students regularly compete\u2014and win\u2014at top global competitions. Over the past five years, BU students have earned 37 Young Ones awards, consistently placing BU in the Top 5 globally. Students have also won D&amp;AD New Blood Pencils and Hatch Awards (including 16 of 21 overall student categories last year). Portfolio courses are intentionally scheduled around major competitions so that class projects can evolve into award-ready work.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 4: Networking & Creative Cafe --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-are-there-networking-and-professional-development-opportunities\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-are-there-networking-and-professional-development-opportunities-toggle\" itemprop=\"name\"><strong>Are there networking and professional development opportunities?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-are-there-networking-and-professional-development-opportunities-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Yes. Students receive direct feedback from creative directors, alumni, and agency leaders through events like Creative Caf\u00e9, where portfolio work is reviewed by professionals from agencies such as MullenLowe, Digitas, and Arnold Worldwide. Students may also participate in the Spring Break NYC Advertising Tour, visiting and networking at elite agencies like Droga5, Saatchi &amp; Saatchi, Amazon Ads, and Giant Spoon. BU\u2019s AdClub chapter further connects students to the American Advertising Federation and national competitions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 5: Who Teaches --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-who-teaches-in-the-ms-in-advertising-program\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-who-teaches-in-the-ms-in-advertising-program-toggle\" itemprop=\"name\"><strong>Who teaches in the MS in Advertising program?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-who-teaches-in-the-ms-in-advertising-program-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Courses are taught by industry-leading practitioners and creative leaders with experience at top agencies and brands such as BBDO, Deutsch, Hill Holliday, MullenLowe, and Digitas. Faculty bring extensive real-world experience into the classroom, having led award-winning campaigns recognized by Cannes Lions, the Clio Awards, and The One Show\u2014including nationally recognized Super Bowl ads. Like other COM graduate programs, MS in Advertising faculty combine professional practice with mentorship, offering direct feedback, industry insight, and career guidance to help students develop strong creative, strategic, and professional skills.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 6: Why Boston --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-why-study-advertising-in-boston\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-why-study-advertising-in-boston-toggle\" itemprop=\"name\"><strong>Why study advertising in Boston?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-why-study-advertising-in-boston-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Boston offers a powerful blend of agency access, brand-side opportunities, media organizations, and tech-driven innovation, making it an ideal environment for advertising and communication careers. COM students benefit from proximity to agencies, startups, healthcare and tech companies, and a highly engaged alumni network, all within one of the most livable cities in the U.S.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Program Structure &amp; Curriculum<\/h2>\n<p><!-- FAQ 7: Duration --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-how-long-does-the-ms-in-advertising-take-to-complete\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-how-long-does-the-ms-in-advertising-take-to-complete-toggle\" itemprop=\"name\"><strong>How long does the MS in Advertising take to complete?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-how-long-does-the-ms-in-advertising-take-to-complete-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>The program is a three-semester, full-time master&#8217;s degree (12 courses \/ 48 credits), typically completed in 16 months, beginning in the fall. Part-time students can pace their courses individually under our per-credit tuition model.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 8: Topics Covered --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-what-topics-are-covered-in-the-curriculum\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-what-topics-are-covered-in-the-curriculum-toggle\" itemprop=\"name\"><strong>What topics are covered in the curriculum?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-what-topics-are-covered-in-the-curriculum-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Coursework spans strategy, account management, creative development, art direction, copywriting, media planning, interactive marketing strategy, and brand experience design. Electives allow students to deepen a specialization or explore adjacent areas within communication and media.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 9: Applied Learning --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-does-the-program-emphasize-real-world-experience\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-does-the-program-emphasize-real-world-experience-toggle\" itemprop=\"name\"><strong>Does the program emphasize real-world experience?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-does-the-program-emphasize-real-world-experience-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Yes. Like all COM professional master\u2019s programs, the MS in Advertising emphasizes applied learning. Through AdLab, project-based coursework, internships, and national creative competitions, students gain experience that mirrors professional agency workflows and prepares them for immediate entry into the field.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 10: Portfolio --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-how-does-the-portfolio-component-work\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-how-does-the-portfolio-component-work-toggle\" itemprop=\"name\"><strong>Will I graduate from this program with a professional portfolio?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-how-does-the-portfolio-component-work-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Yes. Through sequential portfolio development courses, live agency work in AdLab, and major competition alignments, you will build a comprehensive, multi-platform creative or strategic book vetted by faculty and recruiters before you graduate.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 11: Internships --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-is-there-a-study-abroad-or-internship-option\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-is-there-a-study-abroad-or-internship-option-toggle\" itemprop=\"name\"><strong>Can I complete an internship or study abroad for graduate course credit?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-is-there-a-study-abroad-or-internship-option-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Yes. Professional internships are highly recommended and can be taken for direct elective credit through <strong>COM CM 809<\/strong>. Students can pursue internships locally in Boston or through BU\u2019s global frameworks in London, Los Angeles, or Washington, DC. Past placements include Ogilvy, McCann, DDB, Giant Spoon, Saatchi &amp; Saatchi, Havas, and global brands like Lego, HBO, and Amazon.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 12: Differentiators --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-what-makes-bus-ms-in-advertising-different-from-other-programs\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-what-makes-bus-ms-in-advertising-different-from-other-programs-toggle\" itemprop=\"name\"><strong>What makes BU&#8217;s MS in Advertising different from other programs?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-what-makes-bus-ms-in-advertising-different-from-other-programs-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Within COM\u2019s portfolio of graduate programs, the MS in Advertising is uniquely focused on creative strategy, brand storytelling, and portfolio development. Key differentiators include:<\/p>\n<ul>\n<li>The nation\u2019s largest and longest-running student-run ad agency (AdLab).<\/li>\n<li>A Top 5 global ranking in One Show student awards (37 Young Ones honors over 5 years).<\/li>\n<li>Award-winning faculty with major agency leadership experience (BBDO, MullenLowe, Digitas).<\/li>\n<li>A prime Boston location in a top U.S. media market.<\/li>\n<li>A program-wide focus on physical portfolio development and real client work.<\/li>\n<li>Exceptional career outcomes, with over 90% of graduate students employed within six months of graduation.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h2>Career Outcomes &amp; Alumni<\/h2>\n<p><!-- FAQ 13: Careers --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-what-careers-can-i-pursue-with-an-ms-in-advertising\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-what-careers-can-i-pursue-with-an-ms-in-advertising-toggle\" itemprop=\"name\"><strong>What careers can I pursue with an MS in Advertising?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-what-careers-can-i-pursue-with-an-ms-in-advertising-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Graduates pursue roles in copywriting, art direction, UX\/UI design, brand and media strategy, account management, marketing analytics, and integrated marketing. Job titles include Account Executive, Copywriter, Art Director, Strategist, Media Planner, Data Analyst, and Marketing Manager. Alumni routinely advance into leadership roles such as Managing Partner, Head of Strategy, and Marketing Director.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 14: Where Alumni Work --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-where-do-alumni-work-after-graduation\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-where-do-alumni-work-after-graduation-toggle\" itemprop=\"name\"><strong>Where do alumni work after graduation?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-where-do-alumni-work-after-graduation-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Alumni work at leading global agencies including BBDO, Wieden+Kennedy, Digitas, McCann, Saatchi &amp; Saatchi, Mischief, Accenture Song, and AMP Agency, as well as powerhouse consumer brands like Amazon, Apple, Lego, ASICS, Salesforce, Boston Beer Company, and Blue Bottle Coffee.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 15: Employment Rate --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-how-soon-do-graduates-find-jobs\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-how-soon-do-graduates-find-jobs-toggle\" itemprop=\"name\"><strong>What is the employment rate for graduates?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-how-soon-do-graduates-find-jobs-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Consistently, over 90% of MS in Advertising graduate students report securing professional employment or entering further study within six months of graduation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Admissions &amp; Application<\/h2>\n<p><!-- FAQ 16: Background Required --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-do-i-need-an-undergraduate-background\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-do-i-need-an-undergraduate-background-toggle\" itemprop=\"name\"><strong>Do I need an undergraduate communication or design background to apply?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-do-i-need-an-undergraduate-background-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>No. Our student cohort includes undergraduate degrees in business, psychology, journalism, economics, engineering, and the liberal arts. The admissions committee evaluates applications holistically, searching for strong analytical writing, strategic curiosity, and professional or creative potential.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 17: GRE --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-is-the-gre-required\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-is-the-gre-required-toggle\" itemprop=\"name\"><strong>Is the GRE or GMAT required for admission?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-is-the-gre-required-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>No. The GRE and GMAT are not required for admission to the MS in Advertising program at the College of Communication.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 18: Personal Statement --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-what-should-the-personal-statement-include\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-what-should-the-personal-statement-include-toggle\" itemprop=\"name\"><strong>What should the personal statement include?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-what-should-the-personal-statement-include-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>The personal statement (up to 750 words) should describe your intended area of focus\u2014such as creative, strategy, account management, or media planning\u2014and explain how BU COM and its resources, including AdLab, faculty expertise, and Boston&#8217;s advertising ecosystem, align with your career goals.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 19: Portfolio Requirement --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-do-i-need-a-creative-portfolio-to-apply\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-do-i-need-a-creative-portfolio-to-apply-toggle\" itemprop=\"name\"><strong>Do I need a creative portfolio to apply?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-do-i-need-a-creative-portfolio-to-apply-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>No, a formal creative portfolio is not required for admission. A r\u00e9sum\u00e9 or CV is required. However, if you have past work, writing samples, or campaign mockups that demonstrate your communication strengths, you are highly encouraged to include a link to those optional supporting materials.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 20: Video Submission --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-does-the-program-require-a-video-submission\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-does-the-program-require-a-video-submission-toggle\" itemprop=\"name\"><strong>Does the program require a video submission?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-does-the-program-require-a-video-submission-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Yes. Applicants are required to complete a brief video assessment through the Kira Talent portal. You will automatically receive a direct link to access the Kira platform shortly after starting your application.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 21: Part Time \/ Full Time --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-can-i-apply-part-time\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-can-i-apply-part-time-toggle\" itemprop=\"name\"><strong>Can I apply part-time or take classes while working full-time?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-can-i-apply-part-time-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Yes. The MS in Advertising is available in both full-time and part-time formats, offering maximum flexibility for working professionals under our per-credit tuition model.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 22: STEM & OPT --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-is-the-program-stem-designated\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-is-the-program-stem-designated-toggle\" itemprop=\"name\"><strong>Is the MS in Advertising program STEM-designated?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-is-the-program-stem-designated-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>No, the MS in Advertising is not a STEM-designated program. International graduates are eligible for the standard 12-month Optional Practical Training (OPT) period to work in the United States post-graduation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 23: Scholarships & Double Terrier --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-are-there-scholarships-available\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-are-there-scholarships-available-toggle\" itemprop=\"name\"><strong>Are there scholarships available for current BU undergraduates or alumni?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-are-there-scholarships-available-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Yes. BU alumni and graduating seniors are eligible to apply for the Double Terrier Scholarship, which provides a 25% tuition discount on graduate studies at COM. Additionally, all full-time applicants are automatically evaluated for merit-based scholarships by the admissions committee at the time of review.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 24: Deadlines --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-what-are-the-application-deadlines\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-what-are-the-application-deadlines-toggle\" itemprop=\"name\"><strong>What are the application deadlines?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-what-are-the-application-deadlines-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Priority Scholarship Deadline: February 1 (highly recommended for financial aid consideration)<br \/>\nFinal Rolling Admission Deadline: May 1<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- FAQ 25: Work Experience --><\/p>\n<div itemprop=\"mainEntity\" class=\"icon-style-plus-minus is-style-plain js-wp-block-bu-collapsible wp-block-bu-collapsible\" id=\"bu-collapsible-id-is-work-experience-required\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" data-default-open=\"false\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-is-work-experience-required-toggle\" itemprop=\"name\"><strong>Is prior professional work experience required?<\/strong><\/button><\/h2>\n<div itemprop=\"acceptedAnswer\" class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-is-work-experience-required-panel\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>No. Full-time post-graduate work experience is not required, though relevant internships, personal creative portfolios, or campus media projects significantly strengthen an application.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p><!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Program Experience &amp; Specialization Does the MS in Advertising program cover all aspects of the industry? Yes. 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