{"id":43822,"date":"2025-10-14T16:57:42","date_gmt":"2025-10-14T20:57:42","guid":{"rendered":"https:\/\/www.bu.edu\/com\/?post_type=bu-program-page&#038;p=43822"},"modified":"2026-02-27T11:53:28","modified_gmt":"2026-02-27T16:53:28","slug":"branded-content-production-combined-bachelors-and-masters-degree-program","status":"publish","type":"bu-program-page","link":"https:\/\/www.bu.edu\/com\/programs\/advertising\/branded-content-production-combined-bachelors-and-masters-degree-program\/","title":{"rendered":"Branded Content Production: Combined Bachelor&#8217;s and Master&#8217;s Degree Program"},"content":{"rendered":"<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ny4XIv4AOik?si=XUQ2TIHXiz1qIorY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-button-white\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/branded-content-production-combined-bachelors-and-masters-degree-program-interest-form\/\" target=\"_blank\" rel=\"noreferrer noopener\">Request Info<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/bu-com.cas.myliaison.com\/applicant-ux\/#\/login\">APply NOW<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-bucom-red-color has-bucom-light-gray-background-color has-text-color has-background\">The next semester available for enrollment in Branded Content Production is Fall 2027.<\/p>\n\n\n\n<p class=\"has-normal-font-size\">In today&#8217;s rapidly evolving communication landscape, the demand for compelling, <strong>brand-driven content<\/strong> is skyrocketing.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"758\" height=\"460\" src=\"\/com\/files\/2025\/10\/branded-content-radio-card.jpg\" alt=\"\" class=\"wp-image-43883\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2025\/10\/branded-content-radio-card.jpg 758w, https:\/\/www.bu.edu\/com\/files\/2025\/10\/branded-content-radio-card-636x386.jpg 636w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/figure>\n\n\n\n<h5><strong>Innovative Accelerated 4+1 Program<\/strong><\/h5>\n\n\n\n<p>The<a href=\"https:\/\/dailyfreepress.com\/11\/15\/15\/216305\/com-introduces-branded-content-production-combining-bachelors-and-masters-degree-prepares-students-to-work-across-every-industry\/\" data-type=\"URL\" data-id=\"https:\/\/dailyfreepress.com\/11\/15\/15\/216305\/com-introduces-branded-content-production-combining-bachelors-and-masters-degree-prepares-students-to-work-across-every-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\"> branded content production combined bachelor&#8217;s\/master&#8217;s degree program at the College of Communication (COM)<\/a> is designed to equip <strong>communication and film\/television students<\/strong> with the <strong>essential cross-disciplinary skills<\/strong> to master the creation of diverse multimedia assets. This program embodies <strong>film and media convergence<\/strong>, preparing you for the future of the industry.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"758\" height=\"460\" src=\"\/com\/files\/2025\/10\/branded-content-film-studio-card.jpg\" alt=\"Two people working behind a camera in a film studio.\" class=\"wp-image-43884\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2025\/10\/branded-content-film-studio-card.jpg 758w, https:\/\/www.bu.edu\/com\/files\/2025\/10\/branded-content-film-studio-card-636x386.jpg 636w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/figure>\n\n\n\n<h5><strong>Integrated Communication<\/strong><\/h5>\n\n\n\n<p>This program is specifically designed for students with undergraduate backgrounds in film and television production, advertising, public relations, mass communication\/media science, and marketing. The program cross-trains students to achieve a foundational knowledge in both film production and strategic communication.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"758\" height=\"460\" src=\"\/com\/files\/2025\/10\/branded-content-ibmlab-card.jpg\" alt=\"Woman working with a tablet in a computer lab.\" class=\"wp-image-43885\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2025\/10\/branded-content-ibmlab-card.jpg 758w, https:\/\/www.bu.edu\/com\/files\/2025\/10\/branded-content-ibmlab-card-636x386.jpg 636w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/figure>\n\n\n\n<h5><strong>Strategic Content Development<\/strong><\/h5>\n\n\n\n<p>You will learn to effectively solve branding and communication challenges and be prepared for sought-after roles as <strong>content creators<\/strong> with companies, non-profits, or commercial agencies, and be empowered to strategically promote your own professional works.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3>Why Branded Content Production at BU COM?<\/h3>\n\n\n\n<ul><li><strong>Addressing industry demand:<\/strong> From the communication perspective, the industry demand for <strong>multimedia content<\/strong> continues to rise. While current programs address graphic design and writing, they often lack a focus on <strong>audio or video production<\/strong>, which is a core strength of this program. This program meets the needs of students and industry demand by providing a much-needed convergence among our disciplines.<\/li><li><strong>Broadened career prospects:<\/strong> Many film and television students seek to parlay their technical skills and narrative backgrounds into communication, advertising, and public relations &#8212; and communication, advertising and PR students want to develop their technical audio\/visual storytelling skills. This program provides that crucial bridge, focusing on creating content for brand purposes, to sell ideas or products, or enhance an organization&#8217;s reputation.<\/li><li><strong>Interdisciplinary skills:<\/strong> A recent survey of alumni shows the need and desire for students to take courses across departments to break down the silos and recognize the integration of the communication industry. This <strong>combined bachelor&#8217;s and master&#8217;s degree<\/strong> (4+1) program offers an unparalleled opportunity to develop expertise across disciplines.<\/li><li><strong>Accelerated path:<\/strong> Earn your master&#8217;s degree in just one additional year beyond your bachelor&#8217;s, maximizing your educational investment through this combined bachelor&#8217;s + master&#8217;s program. Apply during your junior year at BU.<\/li><\/ul>\n\n\n\n<h3>Career Opportunities<\/h3>\n\n\n\n<p>The <strong>Branded Content Production program<\/strong> prepares you for a diverse range of in-demand roles, leveraging combined expertise in film production and strategic communication. Graduates will be ideal candidates for <strong>content development <\/strong>positions across various sectors.<\/p>\n\n\n\n<p>This program will prepare you for <strong>career opportunities<\/strong> such as:<\/p>\n\n\n\n<ul><li>Multimedia marketing communications content creator<\/li><li>Branded content specialist<\/li><li>Multimedia producer<\/li><li>Videographer<\/li><li>Editor<\/li><\/ul>\n\n\n\n<p>Graduates will find opportunities with a variety of employers, including:<\/p>\n\n\n\n<ul><li>Nonprofit organizations<\/li><li>Political campaigns<\/li><li>Healthcare organizations<\/li><li>Creative agencies (advertising, multimedia, public relations, strategic communication, marketing)<\/li><li>Business-to-business companies<\/li><li>Business-to-consumer companies<\/li><li>Internal communications departments<\/li><li>Agency communications<\/li><\/ul>\n\n\n\n<p>Having a combined bachelor&#8217;s and master&#8217;s is a powerful degree, providing you with a competitive advantage in the <strong>digital content industry<\/strong>.<\/p>\n\n\n\n<h3>What You\u2019ll Learn in the Combined Bachelor\u2019s\/Master\u2019s 4+1 Program in Branded Content Production<\/h3>\n\n\n\n<p>Upon completion of this program, you\u2019ll be able to:<\/p>\n\n\n\n<ul><li>Build alignment among business objectives, outcomes, and brand-driven content.<\/li><li>Work across functions to create cohesive content within budget and on time.<\/li><li>Strategize and create a variety of content based on the most effective implementation of communication outcomes, from still imagery to digital video.<\/li><li>Gain specific skills tailored to individual needs, such as holistic branding, programming, short-form social media content, and podcasting.<\/li><li>Market your unique professional capabilities and grow your career in this dynamic field of content creation.<\/li><li>Communication students will learn the basics of video production, from exposure to sound, through editing.<\/li><li>Film\/TV students will learn the fundamentals of contemporary public relations and advertising.<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>In our integrated world, communication professionals require both literacy in content production and a strategic framework to break through and connect with stakeholders. Gaining a master\u2019s degree in Branded Content Production will prepare students for success in our rapidly changing and ever-expanding communication universe.<\/p><cite>Amy Shanler, Professor of the Practice, Public Relations<\/cite><\/blockquote>\n\n\n\n<h4>Curriculum and Courses<\/h4>\n\n\n\n<p>Students will earn <strong>32 credits<\/strong> over two semesters. When combined with your undergraduate degree in film\/television, public relations, advertising, or media science, you\u2019ll earn a master&#8217;s degree in Branded Content Production in just one additional year. You\u2019ll also be able to apply <strong>8 units (credits) of electives<\/strong> earned during your undergraduate program toward your master&#8217;s degree, providing additional flexibility.<\/p>\n\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-id-semester-one\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h2 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-semester-one-toggle\">\n\t\t\t\t\tSemester One\t\t\t\t<\/button>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-semester-one-panel\">\n\t\t\t\n\n<ul id=\"block-24340253-0bb2-4f94-9ac0-9c106f70fad3\"><li>FT (course number TBD) Practical Production (4 credits)<\/li><li>CM (course number TBD) Content and Project Management (4 credits)<\/li><li>Writing Branded Content (4 credits)<\/li><li>Career Practicum 1 (4 credits)<\/li><\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-id-semester-two\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h2 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-semester-two-toggle\">\n\t\t\t\t\tSemester Two\t\t\t\t<\/button>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-semester-two-panel\">\n\t\t\t\n\n<ul id=\"block-78319372-0d78-4e98-bd42-aa47e0520f88\"><li>Real World Productions Course (4 credits)<\/li><li>Career Practicum 2 (4 credits)<\/li><li>8 credits from a list of approved electives (pending prerequisites, which students may have taken in their undergraduate experience):<ul><li>COM CM 501 Design in Communication<\/li><li>COM CM 518 Creative Video Development (pre-requisites: CM217 and CM417 or CM708 and CM717)<\/li><li>COM CM 535 Political Campaigns<\/li><li>COM CM 539 Health Campaigns<\/li><li>COM FT 700 Fundamentals of Interactive Media<\/li><li>COM CM 707 Writing for Media Professionals<\/li><li>COM CM 714 Professional Presentation<\/li><li>COM CM 717 Fundamentals of Creative Development<\/li><li>COM CM 730 Marketing Communication<\/li><li>COM CM 739 Social Media Strategy<\/li><li>COM FT 521 Promoting Content Online<\/li><li>COM FT 552 Video Games: Industry and Culture<\/li><\/ul><ul><li>COM FT 591 Media Business<\/li><li>COM FT565 Motion Picture Editing (pre-requisite: FT353 or CO7XX Practical Production)<\/li><li>COM FT 592 Production Design (pre-requisite: FT353 or CO7XX Practical Production)<\/li><li>COM FT544 Documentary Production (pre-requisite: FT353 or CO7XX Practical Production)<\/li><\/ul><\/li><\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n<h3><strong>Learn From Award-Winning Communication Faculty<\/strong><\/h3>\n\n\n\n<p>Our program is taught by a dedicated and experienced faculty, bringing a wealth of academic knowledge and industry expertise to the classroom, preparing you for a career in <strong>multimedia storytelling<\/strong> and <strong>strategic content creation<\/strong>:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.bu.edu\/com\/profile\/amy-shanler\/\"><img loading=\"lazy\" width=\"300\" height=\"400\" src=\"\/com\/files\/2025\/10\/amy-shanler-portrait-300x400-1.jpg\" alt=\"Amy Shanler smiling portrait.\" class=\"wp-image-43862\"\/><\/a><figcaption><strong>Amy Shanler, professor of the practice, public relations<\/strong>: Specializing in corporate communication and public relations strategy.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.bu.edu\/com\/profile\/maura-smith\/\"><img loading=\"lazy\" width=\"300\" height=\"400\" src=\"\/com\/files\/2025\/10\/maura-smith-portrait-300x400-1.jpg\" alt=\"Maura Smith smiling portrait.\" class=\"wp-image-43867\"\/><\/a><figcaption><strong>Maura Smith, master lecturer, film<\/strong>:&nbsp; Specializing in documentary filmmaking and visual storytelling.<br><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.bu.edu\/com\/profile\/michelle-sullivan\/\"><img loading=\"lazy\" width=\"300\" height=\"400\" src=\"\/com\/files\/2025\/10\/michelle-sullivan-300x400-1.jpg\" alt=\"Michelle Sullivan smiling portrait.\" class=\"wp-image-43863\"\/><\/a><figcaption><strong>Michelle Sullivan, professor of the practice, advertising<\/strong>: Specializing in brand management and creative advertising campaigns.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.bu.edu\/com\/profile\/sheila-sitomer\/\"><img loading=\"lazy\" width=\"300\" height=\"400\" src=\"\/com\/files\/2025\/10\/sheila-sitomer-portrait-300x400-1.jpg\" alt=\"Sheila Sitomer smiling portrait.\" class=\"wp-image-43868\"\/><\/a><figcaption><strong>Sheila Sitomer, professor of the practice, film and television<\/strong>: Specializing in video production and content creation.<br><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.bu.edu\/com\/profile\/laura-hannon\/\"><img loading=\"lazy\" width=\"300\" height=\"400\" src=\"\/com\/files\/2025\/10\/laura-hannon-portrait-300x400-1.jpg\" alt=\"Laura Hannon smiling portrait.\" class=\"wp-image-43864\"\/><\/a><figcaption><strong>Laura Hannon, associate professor of the practice, public relations<\/strong>: Specializing in strategic communication and digital public relations.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.bu.edu\/com\/profile\/michael-dowding\/\"><img loading=\"lazy\" width=\"300\" height=\"400\" src=\"\/com\/files\/2025\/10\/michael-dowding-portrait-300x400-1.png\" alt=\"Michael Dowding smiling portrait.\" class=\"wp-image-43869\"\/><\/a><figcaption><strong>Michael Dowding, master lecturer, writing<\/strong>: Specializing in writing for digital media and branded content.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3>How To Apply<\/h3>\n\n\n\n<p class=\"has-bucom-red-color has-text-color\"><strong>The next semester available for enrollment in Branded Content Production is Fall 2027.<\/strong><\/p>\n\n\n\n<p>Applicants for the Branded Content Production program must be majoring in either public relations, advertising, media science, or film\/television at Boston University College of Communication. Most applicants will have a minimum undergraduate GPA of 3.0.<\/p>\n\n\n\n<p>Students will apply for the program <strong>during their junior year at BU <\/strong>and will need to supply:<\/p>\n\n\n\n<ul class=\"has-bucom-red-color has-text-color\"><li>A personal statement<\/li><li>A resume<\/li><li>One letter of recommendation<\/li><li>A reel or portfolio\u00a0<\/li><li>The application fee is waived; email COM Graduate Affairs at <a href=\"mailto:comgrad@bu.edu\">comgrad@bu.edu<\/a> for a fee waiver code.<\/li><\/ul>\n\n\n\n<p>For complete application instructions and to apply, please visit the <a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/application-instructions\/\">Graduate Admissions page<\/a>.<\/p>\n\n\n\n<h3>Advising<\/h3>\n\n\n\n<p>Students will receive comprehensive advising from the existing College of Communication Graduate and Undergraduate Affairs offices and department leaders. Additionally, COM&#8217;s director and administrator will provide specialized administration and advising for this integrated 4+1 degree program.<\/p>\n\n\n\n<h3>Explore More<\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/advertising\/bs-in-advertising\/\">BS in Advertising<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/bs-in-media-science\/\">BS in Media Science<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/bs-in-public-relations\/\">BS in Public Relations<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/film-television\/bs-in-film-and-television\/\">BS in Film &amp; Television<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/\">COM Graduate Admissions<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/com\/admissions\/undergraduate\/\">COM Undergraduate Admissions<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The next semester available for enrollment in Branded Content Production is Fall 2027. In today&#8217;s rapidly evolving communication landscape, the&hellip;<\/p>\n","protected":false},"author":24086,"featured_media":0,"parent":28677,"menu_order":3,"template":"","meta":{"_editor_template":""},"bu_progs_page-type":[1492],"bu_progs_degree-option":[1511],"bu_progs_education-level":[1594,1593],"bu_progs_department-affiliation":[],"bu_progs_format":[],"bu_progs_availability":[],"bu_progs_location":[],"interest":[],"discipline-type":[1429],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/43822"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-program-page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/24086"}],"version-history":[{"count":41,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/43822\/revisions"}],"predecessor-version":[{"id":45335,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/43822\/revisions\/45335"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28677"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=43822"}],"wp:term":[{"taxonomy":"bu_progs_page-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_page-type?post=43822"},{"taxonomy":"bu_progs_degree-option","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_degree-option?post=43822"},{"taxonomy":"bu_progs_education-level","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_education-level?post=43822"},{"taxonomy":"bu_progs_department-affiliation","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_department-affiliation?post=43822"},{"taxonomy":"bu_progs_format","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_format?post=43822"},{"taxonomy":"bu_progs_availability","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_availability?post=43822"},{"taxonomy":"bu_progs_location","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_location?post=43822"},{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=43822"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=43822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}