{"id":28739,"date":"2021-04-27T14:00:19","date_gmt":"2021-04-27T18:00:19","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-program-page&#038;p=28739"},"modified":"2025-12-10T16:29:03","modified_gmt":"2025-12-10T21:29:03","slug":"bs-in-public-relations","status":"publish","type":"bu-program-page","link":"https:\/\/www.bu.edu\/com\/programs\/public-relations\/bs-in-public-relations\/","title":{"rendered":"Bachelor\u2019s Degree in Public Relations"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Lead Conversations That Move People<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>Top-Ranked Program. Global Experience. Personal Mentorship.&nbsp;<\/strong>Shape how the world sees an organization. Earn a Bachelor\u2019s Degree in Public Relations that fuses creative storytelling with analytics so you can build meaningful relationships with stakeholders\u2014right in Boston\u2019s top 10 media market. Pitch real clients through PRLab, master social metrics, intern, study abroad, and more. Ready to graduate from the n<a href=\"https:\/\/www.collegefactual.com\/majors\/communication-journalism-media\/public-relations-advertising\/rankings\/top-ranked\/\">o. 1 PR school<\/a> and start a fast-paced PR career?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Z4Yg6La0XkY?si=pEpZQOhn9uFV-Ztc\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\">see courses<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Why Major in Public Relations at BU COM?&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>Live agency life in renowned PRLab<\/strong>\u2014the nation\u2019s longest-running student-run PR firm manages 20+ paying clients each term\u2014from Ben &amp; Jerry\u2019s to Goodwill, including nonprofits, healthcare, entertainment, and more.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>Cast a wide net with internships &amp; study abroad<\/strong>\u2014HubSpot, Weber Shandwick, Mass General, DraftKings, the Celtics\u2014all these internship partners are a short T ride away. You can log 2+ paid gigs before senior year. Add study abroad for a global network.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>Build standout metrics &amp; crisis expertise<\/strong>\u2014master Meltwater, R, and Tableau in analytics and visualization courses, then deploy that data in a crisis comms simulation run by pros who\u2019ve steered Fortune 500 brands.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>Gain faculty mentors with insider experience<\/strong>\u2014professors build Super Bowl influencer campaigns, Capitol Hill press releases, and global CSR strategies\u2014then bring those live briefs to class.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>What Can You Do with a Major in Public Relations?<\/h2>\n\n\n\n<p>A major in public relations from BU COM qualifies you for roles in brand promotion, content creation, social media, crisis communication, media relations, public affairs, community relations, reputation management, and marketing communications. Alumni go on to serve as chief public relations officers of major corporations, as CEOs of leading PR firms, and more. Here are just a few more examples:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h4><strong>PR &amp; Ad Agencies<\/strong><\/h4>\n\n\n\n<ul><li>Account Coordinator<\/li><li>Junior Strategist<\/li><li>Social Media Associate<\/li><li>Brand Engagement Exec<\/li><li>Research\/Analytics Associate<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4><strong>Consumer &amp; Tech Brands<\/strong><\/h4>\n\n\n\n<ul><li>Communications Associate<\/li><li>Influencer Specialist<\/li><li>Brand Specialist<\/li><li>Media Relations Program Manager<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h4><strong>Media, Sports &amp; Entertainment<\/strong><\/h4>\n\n\n\n<ul><li>Media Relations Assistant<\/li><li>Audience Engagement Producer<\/li><li>Influencer and Creator Relations<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4><strong>Health, Nonprofit &amp; Civic<\/strong><\/h4>\n\n\n\n<ul><li>Public Affairs Specialist<\/li><li>Advocacy Comms Fellow<\/li><li>Marketing and Fundraising Coordinator<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3>Jobs of Bachelor\u2019s Degree in Public Relations Alumni<\/h3>\n\n\n\n<p>BU COM alumni with a major in public relations have gone on to roles with:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h4><strong>Global &amp; Boutique PR Agencies<\/strong><\/h4>\n\n\n\n<ul><li>Edelman<\/li><li>Weber Shandwick<\/li><li>BCW<\/li><li>Ketchum<\/li><li>&nbsp;360PR+<\/li><li>M Booth<\/li><li>Prosek Partners<\/li><li>Ruder Finn<\/li><li>Hot Paper Lantern<\/li><li>Small Army<\/li><\/ul>\n\n\n\n<h4><strong>Integrated Ad\/PR Shops<\/strong><\/h4>\n\n\n\n<ul><li>Digitas<\/li><li>Hill Holliday<\/li><li>TBWA\\Chiat\\Day<\/li><li>MullenLowe<\/li><li>Ogilvy<\/li><li>160over90<\/li><li>Havas Media Group<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4><strong>Media, Sports &amp; Entertainment<\/strong><\/h4>\n\n\n\n<ul><li>NBCUniversal<\/li><li>CBS<\/li><li>USA Today Network<\/li><li>Bleacher Report<\/li><li>GBH<\/li><li>Nickelodeon<\/li><li>Boston Globe Media<\/li><\/ul>\n\n\n\n<h4><strong>Health, Nonprofit &amp; Civic<\/strong><\/h4>\n\n\n\n<ul><li>Mass General Brigham<\/li><li>City of Boston<\/li><li>Make-A-Wish<\/li><li>US House of Representatives<\/li><li>National Crime Prevention Council<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4><strong>Consumer &amp; Tech Brands<\/strong><\/h4>\n\n\n\n<ul><li>Apple<\/li><li>Oracle<\/li><li>Est\u00e9e Lauder<\/li><li>L\u2019Or\u00e9al<\/li><li>Unilever<\/li><li>Nike Communications<\/li><li>Discovery, Inc.<\/li><li>HBO<\/li><li>Paramount<\/li><li>Sony Music<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n<div class=\"featured-text yellow-background wide-style left-align-headline\">\n\t<div class=\"featured-text__container\">\n\n\t\t\t\t\t<p class=\"featured-text__subtitle\">OUTCOME DATA<\/p>\n\t\t\t\t\n\t\t<div class=\"featured-text__content\">\n\t\t\t\t\t\t\t<h2 class=\"featured-text__title\">97%<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"featured-text__description\"><p>of alumni are employed, in school, or in another chosen activity.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/for-current-students\/career-services\/degree-outcomes\/\">see more outcomes<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>77% Employed, 20% Continuing Education, 3% Still Seeking<\/p>\n\n\n\n<p>Source: based on 103\/128 surveyed graduates of the 2024 class.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Hear from BU COM Alumni<\/h3>\n\n\n\n<p>Bachelor\u2019s Degree in Public Relations grads at BU COM stay plugged in: they drop into classes as guest speakers, bring live briefs to PRLab, host students at Edelman and HubSpot for internships, and pop into COM\u2019s career fairs to hire new Terriers.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p>As a student, Matteo Fehoko (COM\u201924) honed calm, crisis-ready messaging in IBM\u2019s Cyber Range simulation. Today he guides gaming and tech brands as an assistant account executive at 360PR+, blending strategic insight with real-world PR grit.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/articles\/practice-makes-perfect-for-the-next-generation-of-crisis-managers\/\">Read about IBM\u2019s Cybersecurity Simulator<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3>Comparing Programs<\/h3>\n\n\n\n<ul><li>&nbsp;<strong>BS in Public Relations<\/strong>: Choose this major if you want to shape how organizations are perceived\u2014mastering strategy, crisis response, and digital analytics while running real client campaigns in BU\u2019s award-winning PRLab.<br><\/li><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/journalism\/bs-in-journalism\/\"><strong>BS in Journalism<\/strong><\/a>: Pick this path if you\u2019re driven to uncover facts and tell compelling multimedia stories, developing investigative, data, and visual skills in a hands-on newsroom setting.<br><\/li><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/advertising\/bs-in-advertising\/\"><strong>BS in Advertising<\/strong><\/a>: Opt for this degree if you love blending big-idea creativity with consumer insight, crafting and pitching persuasive brand campaigns for real clients through AdLab.<br><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>How to Get a Job in Public Relations<\/h2>\n\n\n\n<p>To get a job in PR, you need to look for a major in public relations that shows you how to craft killer pitches and releases, decode social metrics with Meltwater and Tableau, stay calm while handling crises, build integrated campaigns, and ground every move in media law, ethics, and global cultural insight. BU COM\u2019s Bachelor\u2019s Degree in Public Relations does just that.<\/p>\n\n\n\n<h3>Curriculum Overview<\/h3>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p>Study public relations, the nature of human communication, and the role of media in society with the best. BU COM was the first in the nation to offer a major in public relations and is on the Education A-List for PRNews. Learn to write crisp, audience-specific content for every platform. Hone professional management skills. Utilize data insights to develop and evaluate effective strategies. Drive organizations forward.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image\"><img alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\">see courses<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Choose a Bachelor\u2019s Degree in Public Relations That Equals Real Experience<\/h2>\n\n\n\n<h3>PRLab\u2014the Longest-Running Student-Run Agency<\/h3>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><a href=\"https:\/\/www.bu.edu\/com\/student-group\/prlab\/\">PRLab<\/a> lets you tackle challenges for real clients like Ben &amp; Jerry\u2019s and Boston nonprofits, earn credit, and exit with campaign wins and professional connections as early as your sophomore year. Soon you\u2019re writing releases and managing media lists with mentors in your very first semester.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n<h3>Zimmerman Social Activation Center for Advanced Insights<\/h3>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p>The <a href=\"https:\/\/www.bu.edu\/com\/research-at-com\/zimmerman-family-social-activation-center\/\">Zimmerman Family Social Activation Center<\/a> lets you track real-time trends on a 12-screen wall and pivot campaign strategy on the fly.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3>Prestigious Internships<\/h3>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p>Boston\u2019s top 10 media market is your campus. Wrap class, hop the Green Line to an interview at 360PR+, return for PRLab, then catch a Celtics game\u2014while running their social media as a comms intern! Newsrooms, agencies, and Fortune 500 HQs are steps away, with internships in PR, ads, film, TV, and journalism. <a href=\"https:\/\/www.bu.edu\/com\/for-current-students\/career-services\/https-www-bu-edu-com-for-current-students-career-services-securing-an-internship\/internships\/\">See What\u2019s Available<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n<h3>Study Abroad Opportunities<\/h3>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p>Many students choose to spend a semester during their junior or senior year on a <a href=\"http:\/\/www.bu.edu\/abroad\">Boston University Study Abroad program<\/a>. BU offers over 75 different study abroad programs, with many including an internship option.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Learn with Industry Experts and Scholars<\/h2>\n\n\n\n<p>Learn from pros who calm Fortune 500 crises, raise awareness for key issues in health and politics, and make sense of campaign data to boost brands. They bring live briefs to class, assist you in your search for internships, and coach you 1-on-1\u2014from your first brief to your first job.<\/p>\n\n\n\n\t<div class=\"related-content related-profiles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tMeet the Public Relations Faculty\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/profiles\/faculty\/?discipline=public-relations\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"related-content__list\">\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43435 profile type-profile status-publish hentry discipline-type-public-relations profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/aimee-christian\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/aimee-christian-portrait-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Aimee Christian smiling portrait.\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Aimee Christian<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Professor of the Practice, Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-1761 profile type-profile status-publish hentry discipline-type-public-relations profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/amy-shanler\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"350\" src=\"\/com\/files\/2015\/08\/amy-shanler-profile.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Portrait of Amy Shanler\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Amy Shanler<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Professor of the Practice, Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-40276 profile type-profile status-publish hentry discipline-type-public-relations profile-type-faculty profile-type-researcher\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/april-yue\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"298\" src=\"\/com\/files\/2024\/11\/Crop22024-Headshot_April-Yue_007-424x636-1-310x298.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"April Yue smiling portrait.\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">April Yue<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">PhD, Assistant Professor, Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-8041 profile type-profile status-publish hentry discipline-type-public-relations profile-type-faculty profile-type-researcher\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/arunima-krishna\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"351\" src=\"\/com\/files\/2016\/09\/Arunima-Krishna--e1473273520915-310x351.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Arunima Krishna\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Arunima Krishna<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">PhD, Associate Professor, Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43432 profile type-profile status-publish hentry discipline-type-public-relations profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/carla-kath\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/Carla-Headshot-2024-BGM-e1757608605843-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Carla Kath<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Lecturer, Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-1779 profile type-profile status-publish hentry discipline-type-public-relations profile-type-faculty profile-type-researcher\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/donald-k-wright\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"350\" src=\"\/com\/files\/2015\/08\/Wright_Donald-310x350.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Donald K. Wright\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Donald K. Wright<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">PhD, Professor Emeritus, Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p>\u201cEvery Member of Congress employs his or her own press secretary, a person dedicated to meticulously crafting and delivering that politician\u2019s image. For good or ill, the USA\u2019s political ecosystem responds to the behind-the-scenes work done by the press secretaries, and the laws and governance of the United States are built in part on their communications.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/books.google.com\/books\/about\/The_Politics_and_PR_of_Capitol_Hill_s_Im.html?id=P_-rEAAAQBAJ\">Excerpt from <em>The Politics and PR of Capitol Hill\u2019s Image Makers<\/em><\/a><br>\u2014 Professor <a href=\"https:\/\/www.bu.edu\/com\/profile\/edward-downes\/\">Edward Downes<\/a>, former Capitol Hill press secretary<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Enjoy Student Life at BU COM<\/h2>\n\n\n\n<p>BU life is fast paced, creative, diverse, and full of energy\u2014just like Boston. With 450+ clubs, D1 sports, and a campus in the heart of the city, you\u2019ll never be bored. It\u2019s the kind of place where you can find your people and chase what excites you. And did we mention four years of guaranteed housing?&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/admissions\/\">what&#8217;s bu like?<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Visit Us<\/h2>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/zzwByUyqCrY?si=8I9oTlcdUF4d0Rkr\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/admissions\/visit\/\">see the campus<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/bu-com.liaisoncas.com\/applicant-ux\/#\/login\">apply now<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n\t<div class=\"related-content related-articles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tPR News\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/?category=public-relations\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"related-content__list\">\n\t\t\t\t\t\t\t\n<div class=\"article-card post-46451 bu-article type-bu-article status-publish has-post-thumbnail hentry category-alumni category-public-relations bu-publication-test\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/alumni\/\">\n\t\t\t\t\t\t\tAlumni\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/public-relations\/\">\n\t\t\t\t\t\t\tPublic Relations\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/com-grad-turns-cockroach-insult-of-india-youth-into-massive-online-movement\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tCOM grad turns cockroach insult of India youth into massive online movement\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/com-grad-turns-cockroach-insult-of-india-youth-into-massive-online-movement\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/06\/cjp-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"Cockroach Janta Party\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">June 8, 2026<\/div>\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"article-card post-45850 bu-article type-bu-article status-publish has-post-thumbnail hentry category-alumni category-public-relations\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/alumni\/\">\n\t\t\t\t\t\t\tAlumni\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/public-relations\/\">\n\t\t\t\t\t\t\tPublic Relations\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/articles\/2026\/an-alum-shares-the-best-of-boston\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tAn Alum Shares the Best of Boston\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/articles\/2026\/an-alum-shares-the-best-of-boston\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"750\" height=\"446\" src=\"\/com\/files\/2026\/04\/BucketlistBoston.png\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"A photo of Kate Weiser walking on Boston&#039;s street.\" loading=\"lazy\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2026\/04\/BucketlistBoston.png 750w, https:\/\/www.bu.edu\/com\/files\/2026\/04\/BucketlistBoston-636x378.png 636w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">April 1, 2026<\/div>\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"article-card post-45751 bu-article type-bu-article status-publish has-post-thumbnail hentry category-public-relations tag-abroad tag-london\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/public-relations\/\">\n\t\t\t\t\t\t\tPublic Relations\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/london-spring-break-trip-gives-students-experience-on-a-global-level\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tLondon Spring Break Trip Gives Students Experience on a Global Level\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/london-spring-break-trip-gives-students-experience-on-a-global-level\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/03\/jazz-Pharma-16-9-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">March 26, 2026<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>he Boston University Bachelor of Science in Public Relations program offers a tradition that balances academics with practical application. Building on a tradition traced to the country\u2019s first PR degree, you\u2019ll gain an overview of contemporary public relations, the nature of human communication, and the role of media in society. You\u2019ll learn how to write clearly and concisely in contemporary media formats, tailored to different audiences, while developing professional management skills.&nbsp;<\/p>\n\n\n\n<p>Instruction is personal and often individual. Professors become mentors, and mentors become lifelong friends. You\u2019ll be both challenged and nurtured in a thoughtful, strategic environment.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" title=\"Kate Weiser (&#039;19) \u2014 Public Relations\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Z4Yg6La0XkY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>A bachelor degree from Boston University\u2019s College of Communication is recognized and respected across the industry, and provides access to a global alumni network shaking up the PR landscape around the world. This reputation for excellence means our alumni are highly sought for top PR jobs with agencies and in-house teams in Boston and worldwide around the world &#8212; from brand promotion, content creation, and social media to crisis communication, media relations, community relations, reputation management, and marketing communications.<\/p>\n\n\n\n<p>BS in Public Relations graduates regularly land positions with firms like Ketchum, Hubspot, Burson-Marsteller, and more. They\u2019ve gone on to serve as chief public relations officers of major corporations, as CEOs of leading PR firms, and in a variety of other impressive assignments throughout the exciting world of communication.<\/p>\n\n\n\n\n<div class=\"block-featured-content block-featured-content-bu-article layout-right-thumbnail\">\n\t\t\t<div class=\"block-featured-content__image\">\n\t\t\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2021\/05\/anthony-harrison-alumni-banner-758x460.jpeg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"Anthony Harrison seated portrait.\" loading=\"lazy\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"block-featured-content__content\">\n\t\t<span class=\"block-featured-content__category\">Articles<\/span>\n\n\t\t<h2 class=\"block-featured-content__title\">The Face of Facebook<\/h2>\n\n\t\t\n\t\t\t\t\t<div class=\"block-featured-content__excerpt\">\n\t\t\t\t<p>Anthony Harrison has a big challenge. As director of corporate media relations for social media giant Facebook, he\u2019s part of&hellip;<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t<a class=\"block-featured-content__button button\" href=\"https:\/\/www.bu.edu\/com\/articles\/the-face-of-facebook\/\">\n\t\t\tLearn More\t\t\t<span class=\"u-visually-hidden\">\n\t\t\t\t About \t\t\t\tThe Face of Facebook\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/www.prnewsonline.com\/go\/the-2023-education-a-list\/\"><img loading=\"lazy\" src=\"\/com\/files\/2022\/11\/a-list-award-badge.png\" alt=\"A-List award badge\" class=\"wp-image-34961\" width=\"361\" height=\"357\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2022\/11\/a-list-award-badge.png 481w, https:\/\/www.bu.edu\/com\/files\/2022\/11\/a-list-award-badge-100x100.png 100w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/a><\/figure><\/div>\n\n\n\n<h4><strong>Learn from the Best<\/strong><\/h4>\n\n\n\n<p>As a COM student of public relations, you\u2019ll learn from an award-winning faculty with decades of experience to share.<\/p>\n\n\n\n<p>COM professors have led communications for a Fortune 10 company, helmed PRWeek\u2019s \u201cAgency of the Past 20 Years,\u201d and served as the U.S. CEO for a Top 5 PR firm. They\u2019ve been admitted as members to the prestigious <a href=\"https:\/\/page.org\/\">Arthur W. Page Society<\/a> and have received Outstanding Educator Awards from the Public Relations Society of America. Notably, Boston University is the only university in the nation with two endowed professorships in public relations.<\/p>\n\n\n\n<h4><strong>Hands-On Experiences<\/strong><\/h4>\n\n\n\n<p>COM graduate students get ready for public relations careers by rolling up their sleeves for hands-on experiences.<\/p>\n\n\n\n<p>In PRLab, the world\u2019s oldest student-run public relations agency, students work collaboratively on account teams creating real campaigns for real clients including corporations, entrepreneurial start-ups, and nonprofits. Through the <a href=\"https:\/\/www.buprssa.com\/\">Edward L. Bernays Chapter of the Public Relations Student Society of America (PRSSA) at Boston University<\/a>, students build their professional networks and compete for national competitions.<\/p>\n\n\n\n\n<div class=\"block-featured-content block-featured-content-bu-student-group layout-left-thumbnail\">\n\t\t\t<div class=\"block-featured-content__image\">\n\t\t\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2021\/03\/prlab-com-web-hero-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"Group of PRLab students standing and presenting to clients.\" loading=\"lazy\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"block-featured-content__content\">\n\t\t<span class=\"block-featured-content__category\">Student Groups<\/span>\n\n\t\t<h2 class=\"block-featured-content__title\">PRLab<\/h2>\n\n\t\t\n\t\t\t\t\t<div class=\"block-featured-content__excerpt\">\n\t\t\t\t<p>PRLab is the nation\u2019s oldest student-run public relations agency.&nbsp;Founded in 1978, the award-winning agency gives Boston University students a hands-on&hellip;<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t<a class=\"block-featured-content__button button\" href=\"https:\/\/www.bu.edu\/com\/student-group\/prlab\/\">\n\t\t\tLearn More\t\t\t<span class=\"u-visually-hidden\">\n\t\t\t\t About \t\t\t\tPRLab\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n\n<p>Beyond campus, COM helps place students as interns with some of the most coveted agencies in the country, as well as many media companies and marketing organizations. Many students choose to spend a semester during their junior or senior year on a Boston University Study Abroad program (<a href=\"http:\/\/www.bu.edu\/abroad\">www.bu.edu\/abroad<\/a>).&nbsp; BU offers over 75 different study abroad programs and many including an internship opportunity.&#8221;<\/p>\n\n\n\n<h4><strong>Benefit from Boston<\/strong><\/h4>\n\n\n\n<p>One of BU\u2019s greatest resources is its location. Consistently ranked among the most livable cities in the world, Boston is \u201cAmerica\u2019s college town,\u201d a city rich in history while remaining on the cutting edge. Boston is a Top 10 U.S. media market, and home to some of the world\u2019s best agencies, media companies and leading employers &#8212; offering boundless opportunities for internships and careers.<\/p>\n\n\n\n<h4><strong>Purpose Driven<\/strong><\/h4>\n\n\n\n<p>COM stands out from our peers. Our faculty offers a mix of researchers and practitioners who endorse a cross-discipline, hands-on approach to learning. Our location lies at the heart of an electric, media-savvy city.<\/p>\n\n\n\n<p>But it may be COM\u2019s shared values that matter most. We believe that communication requires diversity, critical thinking, and creative expression. We believe that communication must be grounded in truth, authenticity, effectiveness, and purpose. We believe that communication builds understanding among people and across society.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Lead Conversations That Move People Top-Ranked Program. Global Experience. Personal Mentorship.&nbsp;Shape how the world sees an organization. Earn a Bachelor\u2019s&hellip;<\/p>\n","protected":false},"author":16717,"featured_media":28150,"parent":28708,"menu_order":2,"template":"","meta":{"_editor_template":""},"bu_progs_page-type":[1492],"bu_progs_degree-option":[1507],"bu_progs_education-level":[1593],"bu_progs_department-affiliation":[],"bu_progs_format":[],"bu_progs_availability":[],"bu_progs_location":[],"interest":[1433,1449,1444,1446,1451,1448],"discipline-type":[1426],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28739"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-program-page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/16717"}],"version-history":[{"count":13,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28739\/revisions"}],"predecessor-version":[{"id":44696,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28739\/revisions\/44696"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/28150"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=28739"}],"wp:term":[{"taxonomy":"bu_progs_page-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_page-type?post=28739"},{"taxonomy":"bu_progs_degree-option","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_degree-option?post=28739"},{"taxonomy":"bu_progs_education-level","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_education-level?post=28739"},{"taxonomy":"bu_progs_department-affiliation","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_department-affiliation?post=28739"},{"taxonomy":"bu_progs_format","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_format?post=28739"},{"taxonomy":"bu_progs_availability","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_availability?post=28739"},{"taxonomy":"bu_progs_location","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_location?post=28739"},{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=28739"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=28739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}