{"id":28733,"date":"2021-04-27T13:57:57","date_gmt":"2021-04-27T17:57:57","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-program-page&#038;p=28733"},"modified":"2026-05-06T11:31:30","modified_gmt":"2026-05-06T15:31:30","slug":"ms-in-media-science-marketing-communication-research","status":"publish","type":"bu-program-page","link":"https:\/\/www.bu.edu\/com\/programs\/media-science\/ms-in-media-science-marketing-communication-research\/","title":{"rendered":"Master\u2019s in Marketing Communication Research Concentration: Media Science Program"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-group-fullwidth has-background\" style=\"background-color:#ffffff\"><div class=\"wp-block-group__inner-container\">\n<h4>Program Notes<\/h4>\n\n\n\n<ul><li>No GRE required.<\/li><li><a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/tuition-scholarships-aid\/\">Merit scholarships are available<\/a>, and no additional application is required. <a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/tuition-scholarships-aid\/tuition-living-expenses\/\">View tuition and estimated living expenses. <\/a><\/li><li>Current BU students &amp; alumni: learn about the <a href=\"https:\/\/www.bu.edu\/grad\/double-terrier-scholarship\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/grad\/double-terrier-scholarship\/\">Double Terrier scholarship<\/a>.<\/li><li>International students: This program is eligible for the OPT STEM extension.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/bu-com.cas.myliaison.com\/\">Apply now<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/prospective-graduate-student-events\/\">upcoming info sessions<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2>Why an MS in Marketing Communication Research (Media Science)<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"800\" height=\"533\" src=\"\/com\/files\/2025\/02\/ms-marcom-research-promo-1.jpg\" alt=\"Two young women seated at table while reviewing copy.\" class=\"wp-image-41428\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2025\/02\/ms-marcom-research-promo-1.jpg 800w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/ms-marcom-research-promo-1-636x424.jpg 636w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/ms-marcom-research-promo-1-768x512.jpg 768w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/ms-marcom-research-promo-1-450x300.jpg 450w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/ms-marcom-research-promo-1-600x400.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>Bring the best insights to better understand consumers<\/strong>\u2014master quantitative and qualitative methods, tools, and techniques to better understand audience values, likes, needs, and wants. Enhance your expertise with an optional certificate in Data Analytics, with no extra semester needed.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"800\" height=\"525\" src=\"\/com\/files\/2025\/02\/ms-marcom-research-promo-2.jpg\" alt=\"Hands typing on a laptop keyboard.\" class=\"wp-image-41429\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2025\/02\/ms-marcom-research-promo-2.jpg 800w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/ms-marcom-research-promo-2-636x417.jpg 636w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/ms-marcom-research-promo-2-768x504.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>Maximize your value with consumer insights + communications expertise<\/strong>\u2014while many masters in consumer behavior or consumer insights masters (even those offered by business schools) provide an analytic skillset, they lack our unique combination of measurement science, applied statistics, and data storytelling, plus comprehensive communication strategies. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"800\" height=\"533\" src=\"\/com\/files\/2025\/02\/ms-marcom-research-promo-3.jpg\" alt=\"Two women presenting in front of a small group of people. \" class=\"wp-image-41430\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2025\/02\/ms-marcom-research-promo-3.jpg 800w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/ms-marcom-research-promo-3-636x424.jpg 636w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/ms-marcom-research-promo-3-768x512.jpg 768w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/ms-marcom-research-promo-3-450x300.jpg 450w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/ms-marcom-research-promo-3-600x400.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>Become a leader in your field<\/strong>\u2014alumni of the master\u2019s in marketing research and communication achieve impressive career growth, starting out as product managers, consumer insights analysts, and senior data analysts, to name a few. With experience, they become company founders, owners, CEOs, vice presidents, and more, at leading client and supplier side companies.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2>Join Successful MS in Marketing Communication Research Alumni<\/h2>\n\n\n\n<p>Master\u2019s in marketing research and communication alumni are <strong>product managers, consumer insights analysts, and senior data analysts, <\/strong>to name a few. With experience, they become <strong>directors, company founders, owners, CEOs, and more. <\/strong>They help organizations solve consumer-related problems and improve communication. They work for brands and consumer insights companies, on both the client and supplier sides. <\/p>\n\n\n\n<h3>Example Alumni Careers<\/h3>\n\n\n\n<p>Alumni in this master\u2019s in marketing research and communication concentration (through Media Science) hold jobs that include:<\/p>\n\n\n\n<ul><li>Product Manager at TikTok&nbsp;<\/li><li>UX Researcher at Google<\/li><li>Sr. Data Science Manager at Visa&nbsp;<\/li><li>Director, Consumer Insights and Front End Innovation at Nestl\u00e9 Coffee Partners<\/li><li>Associate Director, Marketing Insights and Strategy at The Clorox Company<\/li><li>Senior Research Analyst, Research &amp; Strategy at Sony Electronics<\/li><li>And many more<\/li><\/ul>\n\n\n\n<p>Additional employers include Fidelity Investments, TikTok, Allstate, SharkNinja, Tencent, Nielsen, Sony, Tiger Analytics, Lieberman, Digitas, and a wide range of marketing communication research companies, think-tanks, and organizations.<\/p>\n\n\n\n<h3>You\u2019re Prepared for Diverse Roles in Media Science<\/h3>\n\n\n\n<p>Alumni of the MS in Media Science: Marketing Communication Research work as research analysts, UXR analysts, user experience researchers, research consultants, brand and consumer insights managers, research managers, marketing managers, market research analysts and specialists, management analysts, professors, and more.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Your degree is versatile and valued in the job market\u2014<strong>over 90% of alumni have reported that they&#8217;re employed in their field of study.&nbsp;<\/strong><\/p>\n\n\n\n<h3>You\u2019re Skilled in Key Areas for Marketing Communication Research &amp; Consumer Insights<\/h3>\n\n\n\n<p>Alumni are highly skilled in thought-process management, research, analytics, quantitative and qualitative analysis, data analysis, strategy, communications, marketing, social media, branding, teaching, and more.&nbsp;<\/p>\n\n\n\n<h2>What You\u2019ll Learn in This MS in Marketing Communication Research (MCR)<\/h2>\n\n\n\n<p>Boston University\u2019s Marketing Communication Research (MCR) concentration (within the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science\/\" target=\"_blank\">Media Science master\u2019s program<\/a>) is three semesters. It prepares you to master quantitative and qualitative methods, tools, and techniques to match consumer needs to communication strategies.&nbsp;<\/p>\n\n\n\n<p>By combining measurement science, applied statistics, and storytelling with data into one master&#8217;s program, this BU COM master\u2019s in marketing research and communication stands out from any other program that focuses on consumer insights &#8211; whether it&#8217;s a business school masters in consumer behavior, consumer insights masters or degrees solely in communication. <strong>Here, you\u2019ll be equipped with a measurement mindset that&#8217;s very versatile for arriving at data-driven decisions about consumers of media, technology, products, and services. <\/strong>Your understanding of data will be unmatched\u2014and so will your communications strategies.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science-marketing-communication-research\/degree-requirements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore our curriculum and courses.<\/a><\/p>\n\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-e7b2889a\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h2 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-e7b2889a-toggle\">\n\t\t\t\t\tBuild a Foundation in Marketing Communication Research\/Consumer Insights and Communication\t\t\t\t<\/button>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-e7b2889a-panel\">\n\t\t\t\n\n<p>You\u2019ll learn advanced research methods through four core technical courses to gain consumer insights, predict purchasing behaviors, understand technology users, evaluate the impact of media consumption, and quantify the thought-processes of consumers. You\u2019ll understand consumer behavior in relation to brands, services, products, and more.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-5f769e64\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h2 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-5f769e64-toggle\">\n\t\t\t\t\tCustomize Your Focus with Electives\t\t\t\t<\/button>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-5f769e64-panel\">\n\t\t\t\n\n<p>From UX research to social media expertise, you can build the remaining four courses of your master\u2019s in marketing research and communication to fit your interests. Learn how consumer behavior impacts health initiatives, political candidates, and more. Understand how interactive experiences can affect consumer behavior. Master advanced data analytics. You decide.<\/p>\n\n\n\n<p>You\u2019ll build all the skills of a business school masters in consumer behavior or consumer insights masters\u2014plus the communications strategies of BU\u2019s world-renowned College of Communication.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-7b786118\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h2 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-7b786118-toggle\">\n\t\t\t\t\tAdd an Optional Certificate in Data Analytics\t\t\t\t<\/button>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-7b786118-panel\">\n\t\t\t\n\n<p>This master\u2019s in marketing research and communication concentration (through <a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media Science<\/a>) gives you the option to select a sequence of courses focusing on analytics and earn an additional Certificate in Data Analytics. You\u2019ll learn data visualization, machine learning techniques, web mining and graph analytics, data mining, and more.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n<h2>Build Real Experience in Marketing Research and Consumer Insights<\/h2>\n\n\n\n<p>This master\u2019s concentration in marketing research and communication (through <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science\/\" target=\"_blank\">Media Science<\/a>) gives you the experience to succeed in the burgeoning fields of marketing research and consumer insights research and user experience research (UXR). Hold an optional internship. Build a marketing research, consumer insights, and communications strategies portfolio. Earn an optional certificate in data analytics.<\/p>\n\n\n\n<p>Marketing research and consumer insights offer lucrative entry-level positions, ranging from data analysis to market planning, data visualization, and analytics, among others.<\/p>\n\n\n\n<h2>Experience Collaborative Research with Teachers, Researchers, Mentors<\/h2>\n\n\n\n<p>COM faculty are internationally recognized thought leaders in the fields of measurement, advertising, consumer insights, public relations, media law, media psychology, political communication, media design, and more. You\u2019ll develop collaborative relationships with faculty in your area of interest.<\/p>\n\n\n\n\t<div class=\"related-content related-profiles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tMeet the Media Science Faculty\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/?category=media-science\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"related-content__list\">\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-26108 profile type-profile status-publish hentry discipline-type-media-science profile-type-faculty profile-type-researcher\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/yi-grace-ji\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2020\/10\/yi-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Yi Grace Ji<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Associate Professor, Department of Mass Communication, Advertising, and Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43514 profile type-profile status-publish hentry discipline-type-media-science profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/xiaoya-jiang\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/Photo_Xiaoya-Jiang-310x504.png\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Xiaoya Jiang headshot\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Xiaoya Jiang<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Assistant Professor, Media Science<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43444 profile type-profile status-publish hentry discipline-type-media-science profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/valerie-giglio-samson\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/IMG_3546-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Valerie Giglio-Samson\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Valerie Giglio-Samson<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Lecturer, Media Science<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-8034 profile type-profile status-publish hentry discipline-type-media-science profile-type-faculty profile-type-researcher\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/traci-hong\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2016\/09\/hong-faculty-alt-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Traci Hong\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Traci Hong<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Professor, Media Science<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-1775 profile type-profile status-publish hentry discipline-type-media-science profile-type-faculty profile-type-researcher\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/tammy-r-vigil\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2015\/08\/Vigil-Tammy-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Tammy R. Vigil<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Associate Professor, Media Science<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-1742 profile type-profile status-publish hentry discipline-type-media-science profile-type-faculty profile-type-researcher\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/t-barton-carter\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"350\" src=\"\/com\/files\/2015\/08\/Carter_Barton-310x350.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"barton carter\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">T. Barton Carter<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Professor, Media Science<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n<blockquote class=\"wp-block-quote\"><p>There is nothing more rewarding to me than seeing my students, years after they graduate, still applying what I\u2019ve taught them. The same can be said about watching students who did not think they had the needed background to understand advanced analytic techniques become masters of these techniques.<\/p><cite>Dr. Michael Elasmar, MCR program founder and director <\/cite><\/blockquote>\n\n\n\n<p>Faculty members serve as mentors, working alongside students in conducting original research. Together, you can leverage the technology at COM\u2019s <a href=\"http:\/\/sites.bu.edu\/crc\/\">Communication Research Center<\/a> to examine various topics related to audiences and consumers. You can also utilize the state-of-the-art social media tools offered at the Zimmerman Family Social Activation Center. Your faculty are a great resource to help you position yourself for success after graduation.<\/p>\n\n\n\n\n<div class=\"block-featured-content block-featured-content-page layout-left-thumbnail\">\n\t\t\t<div class=\"block-featured-content__image\">\n\t\t\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2018\/01\/zimmerman-lab-laptop-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"block-featured-content__content\">\n\t\t<span class=\"block-featured-content__category\">Pages<\/span>\n\n\t\t<h2 class=\"block-featured-content__title\">Zimmerman Family Social Activation Center<\/h2>\n\n\t\t\n\t\t\t\t\t<div class=\"block-featured-content__excerpt\">\n\t\t\t\t<p>The Zimmerman Family Social Activation Center offers the opportunity for advertising, public relations and journalism students to work in COM\u2019s&hellip;<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t<a class=\"block-featured-content__button button\" href=\"https:\/\/www.bu.edu\/com\/research-at-com\/zimmerman-family-social-activation-center\/\">\n\t\t\tLearn More\t\t\t<span class=\"u-visually-hidden\">\n\t\t\t\t About \t\t\t\tZimmerman Family Social Activation Center\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n\n<h2>Benefit from Boston<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<ul><li>Ranked among the most livable cities in the world<\/li><li>America\u2019s college town<\/li><li>Top city for innovation, research, and business creation:Boston Consulting Group, McKinsey &amp; Company, Forrester Research, Applied Marketing Science (AMS), Wayfair, Ipsos, Kantar, NielsenIQ, MassMutual, Google, Microsoft, Amazon, Takeda, Vertex Pharmaceuticals, Biogen<\/li><li>Boundless opportunities for internships and careers<\/li><\/ul>\n\n\n\n<h2>Comparing Programs<\/h2>\n\n\n\n<p>Learn more about our other <a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/\">graduate programs<\/a> in communication and media, including:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"600\" height=\"400\" src=\"\/com\/files\/2025\/03\/bu-boston-aerial-view.jpg\" alt=\"Aerial view of Boston University at dusk with Boston skyline in the background.\" class=\"wp-image-41689\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2025\/03\/bu-boston-aerial-view.jpg 600w, https:\/\/www.bu.edu\/com\/files\/2025\/03\/bu-boston-aerial-view-450x300.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science\/\" target=\"_blank\"><strong>MS in Media Science<\/strong>:<\/a> Understand how media messages influence audiences so you can create, manage, and analyze media. Specialize in health, marketing, or political campaigns. Blend theory and practice to prepare for careers in media strategy, advertising, PR, marketing, and campaigns in social advocacy.<\/li><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/academics\/emerging-media-studies\/ma-in-emerging-media-studies\/\" target=\"_blank\">MA in Emerging Media Studies: <\/a><\/strong>Study how emerging technologies\u2014from social media to AI\u2014are reshaping communication and society. Build research and analysis skills and apply them in a year-long client project. Graduates work in UX, digital marketing, media strategy, and market research.<\/li><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/academics\/film-television\/ms-in-media-ventures\/\" target=\"_blank\">MS in Media Ventures<\/a> (Media Innovation)<\/strong>: Launch bold ideas in entertainment and media in just 11 months. Gain business, strategy, and creative development skills while working in both Boston and Los Angeles. Perfect for future content creators, media founders, and innovation leaders.<\/li><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/ms-in-public-relations\/\" target=\"_blank\">MS in Public Relations: <\/a><\/strong>Help organizations build trust and communicate effectively. Learn media relations, crisis communication, and digital strategy\u2014plus gain real-world experience through PRLab and optional internships. Graduate ready for roles in PR, marketing, and communications worldwide.<\/li><li><strong><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/master-of-science-in-human-centered-design\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/master-of-science-in-human-centered-design\/\">MS in Human Centered Design:<\/a><\/strong> Choose Human Centered Design to rapidly launch a career in the high-demand field of user experience (UX) and user interface (UI). You\u2019ll gain end-to-end expertise in product strategy, research, and design, graduating with a leadership mindset ready to shape digital experiences.<\/li><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/graduate-certificate-in-civic-science-communication\/\" target=\"_blank\">Graduate Certificate in Civic Science Communication (Online)<\/a><\/strong>: Make science accessible and relevant. This flexible, four-course online certificate teaches you to communicate scientific topics clearly\u2014preparing you for work in public health, education, policy, or science advocacy.<\/li><\/ul>\n\n\n<div class=\"block-cta block-cta-button\">\n\t<div class=\"block-cta__content\">\n\t\t<h2 class=\"block-cta__title\">Interested in our MS in Media Science: Marketing Communication Research?<\/h2>\n\t\t<p class=\"block-cta__description\"><\/p>\n\t<\/div>\n\n\t<div class=\"block-cta__cta\">\n\t\t\t\t\t<a class=\"block-cta__button button\" href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/request-information\/\">\n\t\t\t\tRequest Info\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n\n\n\n\t<div class=\"related-content related-articles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tMedia Science News\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/?category=media-science\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"related-content__list\">\n\t\t\t\t\t\t\t\n<div class=\"article-card post-45953 bu-article type-bu-article status-publish has-post-thumbnail hentry category-alumni category-media-science tag-democracy tag-social-media\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/alumni\/\">\n\t\t\t\t\t\t\tAlumni\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/media-science\/\">\n\t\t\t\t\t\t\tMedia Science\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/graduate-convocation-speaker-talks-democracy-social-media-and-being-part-of-the-solution\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tGraduate convocation speaker talks democracy, social media\u2014and being part of the solution\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/graduate-convocation-speaker-talks-democracy-social-media-and-being-part-of-the-solution\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/04\/comtalk-napoli-banner-758x460.png\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"A portrait photo of Napoli.\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">April 22, 2026<\/div>\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"article-card post-45285 bu-article type-bu-article status-publish has-post-thumbnail hentry category-advertising category-film-television category-journalism category-media-science category-public-relations tag-ai tag-artificial-intelligence\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/film-television\/\">\n\t\t\t\t\t\t\tFilm &amp; TV\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/journalism\/\">\n\t\t\t\t\t\t\tJournalism\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/media-science\/\">\n\t\t\t\t\t\t\tMedia Science\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/public-relations\/\">\n\t\t\t\t\t\t\tPublic Relations\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/coms-critical-embrace-of-ai\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tCOM\u2019s Critical Embrace of AI\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/coms-critical-embrace-of-ai\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/02\/comtalk-ai-banner-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">February 25, 2026<\/div>\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"article-card post-45182 bu-article type-bu-article status-publish has-post-thumbnail hentry category-media-science category-research tag-com-survey\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/media-science\/\">\n\t\t\t\t\t\t\tMedia Science\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/research\/\">\n\t\t\t\t\t\t\tResearch\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/despite-skepticism-people-sticking-with-dating-apps-survey-says\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tDespite skepticism, people sticking with dating apps, survey says\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/despite-skepticism-people-sticking-with-dating-apps-survey-says\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/02\/Hearts-758x460.jpeg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"Hearts\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">February 12, 2026<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Program Notes No GRE required. Merit scholarships are available, and no additional application is required. View tuition and estimated living&hellip;<\/p>\n","protected":false},"author":16717,"featured_media":28921,"parent":28705,"menu_order":3,"template":"","meta":{"_editor_template":""},"bu_progs_page-type":[1492],"bu_progs_degree-option":[1562],"bu_progs_education-level":[1594],"bu_progs_department-affiliation":[],"bu_progs_format":[],"bu_progs_availability":[],"bu_progs_location":[],"interest":[],"discipline-type":[1439],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28733"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-program-page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/16717"}],"version-history":[{"count":50,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28733\/revisions"}],"predecessor-version":[{"id":45863,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28733\/revisions\/45863"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/28921"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=28733"}],"wp:term":[{"taxonomy":"bu_progs_page-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_page-type?post=28733"},{"taxonomy":"bu_progs_degree-option","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_degree-option?post=28733"},{"taxonomy":"bu_progs_education-level","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_education-level?post=28733"},{"taxonomy":"bu_progs_department-affiliation","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_department-affiliation?post=28733"},{"taxonomy":"bu_progs_format","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_format?post=28733"},{"taxonomy":"bu_progs_availability","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_availability?post=28733"},{"taxonomy":"bu_progs_location","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_location?post=28733"},{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=28733"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=28733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}