{"id":28713,"date":"2021-04-27T13:38:33","date_gmt":"2021-04-27T17:38:33","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-program-page&#038;p=28713"},"modified":"2026-05-06T11:41:25","modified_gmt":"2026-05-06T15:41:25","slug":"ma-in-emerging-media-studies","status":"publish","type":"bu-program-page","link":"https:\/\/www.bu.edu\/com\/programs\/emerging-media-studies\/ma-in-emerging-media-studies\/","title":{"rendered":"MA in Emerging Media Studies"},"content":{"rendered":"\n<div class=\"wp-block-group has-bucom-black-color has-text-color has-background\" style=\"background-color:#ffffff\"><div class=\"wp-block-group__inner-container\">\n<h4>Program Notes<\/h4>\n\n\n\n<ul><li>No GRE required.<\/li><li><a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/tuition-scholarships-aid\/\">Merit scholarships available,<\/a> with no additional application required.<\/li><li>Current BU students &amp; alumni: learn about the <a href=\"https:\/\/www.bu.edu\/grad\/double-terrier-scholarship\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/grad\/double-terrier-scholarship\/\">Double Terrier scholarship<\/a>.<\/li><li>International students: This program is eligible for the OPT STEM extension.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/bu-com.cas.myliaison.com\/\">apply now<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/prospective-graduate-student-events\/\">Upcoming Info Sessions<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2>An Emerging Media Master\u2019s That Prepares You for the Future<\/h2>\n\n\n\n<p><strong>Analyze emerging media<\/strong>\u2014learn how to conduct media research using social science methods, including focus groups, experiments, surveys, and content analysis. Understand the psychology of users, the social impact, and the regulatory structure of emerging media like VR, AR, and more, rather than the traditional media of a master\u2019s in media studies.<\/p>\n\n\n\n<p><strong>Gain experience as a consultant<\/strong>\u2014help clients solve new business and societal challenges through a semester-long research project in this emerging media master\u2019s.<\/p>\n\n\n\n<p><strong>Showcase your research and build your network<\/strong>\u2014your program culminates in a <a href=\"https:\/\/sites.bu.edu\/demsconference\/files\/2024\/06\/EMS-Screentime-24-Program_v2.1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">conference<\/a> where you\u2019ll present your research and exchange views with peers and leaders in the field.<\/p>\n\n\n\n<p><strong>Build an impressive portfolio<\/strong>\u2014you\u2019ll develop cutting-edge ideas and a r\u00e9sum\u00e9 of research projects, presentations, and consulting solutions to real media challenges.<\/p>\n\n\n\n<h2>Join Emerging Media Studies Alumni Across Industries<\/h2>\n\n\n\n<p>You\u2019ll join a global alumni network that is shaking up the media landscape around the world. MA in Emerging Media Studies graduates are highly sought for a range of careers in the tech industry and data sciences as well as creative media, marketing, and public relations firms. Others continue graduate training in PhD programs.<\/p>\n\n\n\n<h3>Example Alumni Employers<\/h3>\n\n\n\n<ul><li>Amazon<\/li><li>Apple<\/li><li>China Merchants Bank<\/li><li>Fidelity<\/li><li>Hubspot<\/li><li>IBM<\/li><li>Linkgraph SEO services<\/li><li>ODK Media<\/li><li>Sky Solutions AI<\/li><li>Target<\/li><li>Universities in the US and abroad<\/li><li>And more<\/li><\/ul>\n\n\n\n<h3>You\u2019re Prepared for Diverse Roles in Emerging Media<\/h3>\n\n\n\n<p>MA in Emerging Media Studies alumni hold roles as market research analysts, product and marketing managers, PR specialists, digital marketing specialists, marketing communication specialists, content marketing managers, web developers, UX\/UI\/human-centered design experts, research assistants, multimedia artists\/animators, editors, and other media and communication roles.<\/p>\n\n\n\n<h3>&nbsp;You\u2019re Skilled in Key Areas for Emerging Media<\/h3>\n\n\n\n<p>Alumni are highly skilled in research, UX\/UI\/human-centered design, marketing, social media, PR, analytics, leadership and management, public speaking, writing and editing, teaching, and more.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>I knew that I was entering a workforce where I would be surrounded by rapidly changing technology and media. As I knew I wanted to go into an industry that required me to be as knowledgeable as possible about those changes, I was looking for guidance as to how to learn as much as I could before I was able to be in a position to become a subject matter expert in my career.<\/p><cite><a href=\"https:\/\/www.linkedin.com\/in\/samimiddleton\/\">Samantha Middleton<\/a>, Alumna and Director of Project Management at Digitas Health<\/cite><\/blockquote>\n\n\n\n<h2>What You\u2019ll Learn in This Emerging Media Master\u2019s<\/h2>\n\n\n\n<p>The Boston University Master of Arts in Emerging Media Studies is the nation\u2019s first emerging media master\u2019s. It examines emerging technologies and the critical role they play in daily contemporary life. You\u2019ll take <a href=\"https:\/\/www.bu.edu\/com\/academics\/emerging-media-studies\/ma-in-emerging-media-studies\/degree-requirements\/\" target=\"_blank\" rel=\"noreferrer noopener\">courses<\/a> in <strong>human behavior, social media analysis, media in sociology and psychology, big data, and more.<\/strong>&nbsp;<\/p>\n\n\n\n<p>This program is highly customizable. You\u2019ll build your area of expertise with electives across the University.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/academics\/emerging-media-studies\/ma-in-emerging-media-studies\/degree-requirements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore our courses and curriculum<\/a>.<\/p>\n\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-cc7b948c\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h3 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-cc7b948c-toggle\">\n\t\t\t\t\tDevelop Critical Analytic Skills\t\t\t\t<\/button>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-cc7b948c-panel\">\n\t\t\t\n\n<ul><li>Learn to use software platforms and analytic techniques to study emerging media.<\/li><li>Analyze online and offline behaviors using theoretical and empirical models.<\/li><li>Use cutting-edge tools in big data analysis (Gephi, NodeXL, UCINET) and user experience research (iMotions biometric platform), as well as core tools such as HTML, CSS, JavaScript, SPSS, Stata.<\/li><\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-6756e2d7\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h3 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-6756e2d7-toggle\">\n\t\t\t\t\tBuild Key Research Capabilities\t\t\t\t<\/button>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-6756e2d7-panel\">\n\t\t\t\n\n<ul><li>Lead and manage research projects on emerging media issues.<\/li><li>Produce reports with sophisticated analytical tools and translate research into meaningful insights for clients and audiences.<\/li><li>Understand and create data visualization from raw data.<\/li><\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-9fa41f2d\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h3 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-9fa41f2d-toggle\">\n\t\t\t\t\tDefine Your Area of Expertise\t\t\t\t<\/button>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-9fa41f2d-panel\">\n\t\t\t\n\n<p>You\u2019ll build a mastery of major media issues related to journalism, politics, psychology, sociology, and policy, depending on your interests. You can even take electives from other BU colleges\u2014anything from music to psychology. In contrast with a master\u2019s in media studies, this emerging media master\u2019s lets you focus on the newest digital technologies and their impact.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n<blockquote class=\"wp-block-quote\"><p>One of the many classes that I found impactful was . . . [the] EM757 course. In this class, I was introduced to user experience (UX) for the first time. This course was very informative, covering UX research methodologies and design principles. We even had the opportunity to work with clients in this class to build a portfolio. This experience in EM757 ultimately led me to the decision of pursuing a career in UX research.<\/p><cite>Brittany Andersen, Alumna and Senior User Experience Researcher at Google<\/cite><\/blockquote>\n\n\n\n<h2>Gain Real Experience<\/h2>\n\n\n\n<p>Get ready for an influential career by rolling up your sleeves for hands-on research and collaboration.<\/p>\n\n\n\n<h3>Solve a Client Challenge with Research<\/h3>\n\n\n\n<p>In this emerging media master\u2019s, you\u2019ll participate in an extensive group research project blending practical skills with social science insights.&nbsp;<\/p>\n\n\n\n<p>As part of a team, you\u2019ll address a client problem through research, analytics, and critical thinking. For example, projects might help a local nonprofit seeking to build community awareness or a media start-up trying to identify prospective users. Faculty will guide you in the research design, data collection, and analysis processes. Then you\u2019ll present your findings and solutions in a final report.<\/p>\n\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-8b83d7f3\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h4 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-8b83d7f3-toggle\">\n\t\t\t\t\tExample Student Research Projects\t\t\t\t<\/button>\n\t\t\t\t\t<\/h4>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-8b83d7f3-panel\">\n\t\t\t\n\n<ul><li>Retro Rewind: Nostalgia in Sharing Children\u2019s Media<\/li><li>Exploring Donor Intentions and Digital Fundraising Strategies for NGOs: An Application of the Theory of Planned Behavior and Elaboration Likelihood Model<\/li><li>Screened Perceptions: Social Media, Am I Not Enough?<\/li><li>Determinants of Sense of Community Belonging Among Asian-American Social Media Users: Informing the Design of Social Media Strategies for NPOs\u2019 Community Outreach and Engagement<\/li><li>Cross-Cultural Differences in On-Campus Wellbeing Seeking Behavior: Integrating Theory of Planned Behavior and Anxiety\/Uncertainty Management Theory<\/li><li>What Do Students Think of Blackboard? Tailoring the Technology Acceptance Model to Evaluate an Online High School\u2019s Learning Management System<\/li><\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n<h3>Present Your Research to Industry Leaders at the Emerging Media Conference<\/h3>\n\n\n\n<p>Present your research and exchange ideas on important contemporary issues with peers and leaders in the field at COM\u2019s annual <a href=\"https:\/\/sites.bu.edu\/demsconference\/files\/2024\/06\/EMS-Screentime-24-Program_v2.1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">#ScreentimeBU conference<\/a>. This is a built-in part of the emerging media master\u2019s to showcase your work with the general public and industry leaders. You\u2019ll develop your public communication skills and get valuable feedback from industry experts.<\/p>\n\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-312d8ce7\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h4 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-312d8ce7-toggle\">\n\t\t\t\t\tTypes of Companies and Organizations Who Have Attended\t\t\t\t<\/button>\n\t\t\t\t\t<\/h4>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-312d8ce7-panel\">\n\t\t\t\n\n<ul><li>One of the oldest continuously operating television services in the US<\/li><li>A user experience (UX) consulting agency<\/li><li>A nonprofit organization dedicated to advocacy and outreach for refugees<\/li><li>A youth-led nonprofit organization dedicated to youth mental health<\/li><li>A major research university<\/li><li>A nonprofit organization founded to democratize access to digital media technology<\/li><li>A network that\u2019s a top producer of public media that creates groundbreaking children\u2019s content<\/li><li>A pioneering nonprofit dedicated to making social media safe for all users<\/li><li>A nonprofit organization dedicated to preserving and enhancing the cultural, economic, and historic vitality of neighborhoods<\/li><li>A university organization dedicated to enhancing the well-being of college students<\/li><li>A nationally accredited public charter high school that operates entirely online<\/li><\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n<h3>Pursue Rich Research Opportunities in Top Labs<\/h3>\n\n\n\n<h4>Communication Research Center<\/h4>\n\n\n\n<p>This emerging media master\u2019s gives you diverse research opportunities at the <a href=\"https:\/\/sites.bu.edu\/crc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Communication Research Center<\/a>, COM\u2019s primary research hub. Research groups include:<\/p>\n\n\n\n<ul><li>Information Integrity<\/li><li>Biometrics<\/li><li>International Communication<\/li><\/ul>\n\n\n<div class=\"block-cta block-cta-button\">\n\t<div class=\"block-cta__content\">\n\t\t<h2 class=\"block-cta__title\">Communication Research Center<\/h2>\n\t\t<p class=\"block-cta__description\">Established in 1959, CRC is the college\u2019s hub for research into, among many topics, physiological responses to media. <\/p>\n\t<\/div>\n\n\t<div class=\"block-cta__cta\">\n\t\t\t\t\t<a class=\"block-cta__button button\" href=\"http:\/\/sites.bu.edu\/crc\/\">\n\t\t\t\tLearn More\t\t\t<\/a>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<h4>Zimmerman Family Social Activation Center<\/h4>\n\n\n\n<p>You\u2019ll also have access to the state-of-the-art technology offered at the Zimmerman Family Social Activation Center, putting in-depth social media analytics at your fingertips.<\/p>\n\n\n\n<h2>Faculty Leading Research and Insights in Emerging Media<\/h2>\n\n\n\n<p>Receive mentorship from leaders examining communication phenomena\u2014social media, streaming content, augmented reality\/virtual reality, media in sociology and psychology, big data, AI, and more. In a typical master\u2019s in media studies, you dedicate only a portion of time to these technologies, but in BU\u2019s emerging media master\u2019s, you become a true expert.<\/p>\n\n\n\n\n<div class=\"block-featured-content block-featured-content-bu-article layout-left-thumbnail\">\n\t\t\t<div class=\"block-featured-content__image\">\n\t\t\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2022\/11\/comtalk-metaverse-banner-758x460.png\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"Megan Thee Stallion standing sideface in a virtual scene.\" loading=\"lazy\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"block-featured-content__content\">\n\t\t<span class=\"block-featured-content__category\">Articles<\/span>\n\n\t\t<h2 class=\"block-featured-content__title\">Are You Ready for the Metaverse?<\/h2>\n\n\t\t\n\t\t\t\t\t<div class=\"block-featured-content__excerpt\">\n\t\t\t\t<p>Margaret Wallace fishes an Oculus 2 headset out of a paper shopping bag. She pulls the boxy white goggles over&hellip;<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t<a class=\"block-featured-content__button button\" href=\"https:\/\/www.bu.edu\/com\/articles\/are-you-ready-for-the-metaverse\/\">\n\t\t\tLearn More\t\t\t<span class=\"u-visually-hidden\">\n\t\t\t\t About \t\t\t\tAre You Ready for the Metaverse?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n\n<p>You\u2019ll learn to conduct and analyze social science research in all types of emerging media from the best. <strong>BU COM is the first graduate institution to offer this type of emerging media master\u2019s. Experienced faculty<\/strong> will teach you how to apply these research skills to the pressing problems that industry, government, and other fields are facing.<\/p>\n\n\n\n<h2>Comparing Programs<\/h2>\n\n\n\n<p>Learn more about our other <a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/\">graduate programs<\/a> in communication and media, including:<\/p>\n\n\n\n<ul><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science\/\" target=\"_blank\">MS in Media Science<\/a>: <\/strong>Understand how media messages influence audiences so you can create, manage, and analyze media. Specialize in health, marketing, or political campaigns. Blend theory and practice to prepare for careers in media strategy, advertising, PR, marketing, and campaigns in social advocacy.<\/li><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science-marketing-communication-research\/\" target=\"_blank\">MS in Media Science (Marketing Communication Research Concentration)<\/a><\/strong>: Use advanced research to uncover what drives consumer behavior and media effects. Develop data-driven marketing strategies for real clients. Ideal for careers in consumer insights, UX research, strategic planning, and analytics across business and nonprofit sectors.<\/li><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/academics\/film-television\/ms-in-media-ventures\/\" target=\"_blank\">MS in Media Ventures:<\/a><\/strong> Launch bold ideas in entertainment and media in just 11 months. Gain business, strategy, and creative development skills while working in both Boston and Los Angeles. Perfect for future content creators, media founders, and innovation leaders.<\/li><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/master-of-science-in-human-centered-design\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/master-of-science-in-human-centered-design\/\"><strong>MS in Human Centered Design<\/strong>:<\/a> Choose Human Centered Design to rapidly launch a career in the high-demand field of user experience (UX) and user interface (UI). You\u2019ll gain end-to-end expertise in product strategy, research, and design, graduating with a leadership mindset ready to shape digital experiences.<\/li><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/academics\/emerging-media-studies\/phd-in-emerging-media-studies\/\" target=\"_blank\">PhD in Emerging Media Studies: <\/a><\/strong>Prepare to become a sophisticated researcher and critical thinker who is ready to advance the fields of communication, sociological, and media leadership. Designed for students with a master\u2019s degree, this program helps candidates hone their research skills through independent, innovative, and mentored research.<\/li><\/ul>\n\n\n\n<h2>Benefit from Boston<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p>Boston is a global leader in innovation. It boasts world-class universities, influential research institutions, and an active start-up scene. You can pursue new ideas and rich research opportunities here.<\/p>\n\n\n\n<ul><li>Ranked among the most livable cities in the world<\/li><li>America\u2019s college town<\/li><li>A top city for emerging media and UX<ul><li>Akamai Technologies, CyberArk, Darktrace, HubSpot, Locus Robotics, Moderna, Nuance Communications, RapidAI, Rethink Robotics, ScaleAI, Toast, Wayfair, and more<\/li><\/ul><\/li><li>Boundless opportunities for internships and careers<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"600\" height=\"400\" src=\"\/com\/files\/2025\/03\/bu-boston-aerial-view.jpg\" alt=\"Aerial view of Boston University at dusk with Boston skyline in the background.\" class=\"wp-image-41689\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2025\/03\/bu-boston-aerial-view.jpg 600w, https:\/\/www.bu.edu\/com\/files\/2025\/03\/bu-boston-aerial-view-450x300.jpg 450w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"related-content related-profiles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tMeet the Emerging Media Faculty\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/profiles\/faculty\/?discipline=emerging-media\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"related-content__list\">\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-38500 profile type-profile status-publish hentry discipline-type-emerging-media profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/maria-elizabeth-betsi-grabe\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2024\/03\/GrabeVertical-310x504.png\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Betsi Grabe\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Maria Elizabeth (Betsi) Grabe<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Dalton Family Professor<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43522 profile type-profile status-publish hentry discipline-type-emerging-media profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/joshua-baldwin\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/Baldwin-Joshua-1-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Joshua Baldwin<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Assistant Professor, Emerging Media Studies<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-41447 profile type-profile status-publish hentry discipline-type-emerging-media discipline-type-journalism profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/joan-donovan\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/02\/joan-donovan-portrait-310x504.png\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Joan Donovan portrait\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Joan Donovan<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Assistant Professor of Journalism and Emerging Media Studies<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43423 profile type-profile status-publish hentry discipline-type-emerging-media profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/joan-dimicco\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/DiMicco-Joan-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Joan DiMicco<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Visiting Assistant Professor, Emerging Media Studies<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-1677 profile type-profile status-publish hentry discipline-type-emerging-media profile-type-faculty profile-type-researcher\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/jim-cummings\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2020\/01\/Cummings-310x504.jpeg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">James Cummings<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Associate Professor, Emerging Media Studies<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-1675 profile type-profile status-publish hentry discipline-type-emerging-media profile-type-faculty profile-type-researcher\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/james-e-katz\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/jk-headshot-2-2025-for-public-distr-310x504.png\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"James Katz headshot\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">James Katz<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Feld Professor of Emerging Media Studies<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n\t<div class=\"related-content related-articles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tEmerging Media News\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/?category=emerging-media\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"related-content__list\">\n\t\t\t\t\t\t\t\n<div class=\"article-card post-46129 bu-article type-bu-article status-publish has-post-thumbnail hentry category-emerging-media category-honors category-research tag-lokmanoglu tag-polarization bu-publication-test\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/emerging-media\/\">\n\t\t\t\t\t\t\tEmerging Media\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/honors\/\">\n\t\t\t\t\t\t\tHonors\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/research\/\">\n\t\t\t\t\t\t\tResearch\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/articles\/2026\/polarization-study-wins-andrew-carnegie-fellowship\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tStudying How Online Images Feed Polarization Wins BU Scholar Prestigious Andrew Carnegie Fellowship\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/articles\/2026\/polarization-study-wins-andrew-carnegie-fellowship\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/05\/lokmanoglu-card-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"Ayse Lokmanoglu smiling portrait.\" loading=\"lazy\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2026\/05\/lokmanoglu-card.jpg 758w, https:\/\/www.bu.edu\/com\/files\/2026\/05\/lokmanoglu-card-636x386.jpg 636w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">May 5, 2026<\/div>\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"article-card post-45371 bu-article type-bu-article status-publish has-post-thumbnail hentry category-emerging-media category-research tag-video-games\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/emerging-media\/\">\n\t\t\t\t\t\t\tEmerging Media\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/research\/\">\n\t\t\t\t\t\t\tResearch\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/articles\/2026\/are-video-games-bad\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tAre Video Games Bad for You? Study Finds They Can Help Your Mental Health\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/articles\/2026\/are-video-games-bad\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/03\/gaming-feature-card-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"Top down view of various gaming accessories laying on table.\" loading=\"lazy\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2026\/03\/gaming-feature-card.jpg 758w, https:\/\/www.bu.edu\/com\/files\/2026\/03\/gaming-feature-card-636x386.jpg 636w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">February 25, 2026<\/div>\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"article-card post-42909 bu-article type-bu-article status-publish has-post-thumbnail hentry category-emerging-media category-film-television category-media-science tag-marketing tag-social-media bu-publication-test\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/emerging-media\/\">\n\t\t\t\t\t\t\tEmerging Media\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/film-television\/\">\n\t\t\t\t\t\t\tFilm &amp; TV\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/media-science\/\">\n\t\t\t\t\t\t\tMedia Science\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/articles\/2025\/com-class-teaches-students-how-to-promote-their-content-online\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tCOM Class Teaches Students How to Promote Their Content Online\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/articles\/2025\/com-class-teaches-students-how-to-promote-their-content-online\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2025\/07\/promoting-content-wallace-card-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"Margaret Wallace points to a screen while seated students look on.\" loading=\"lazy\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2025\/07\/promoting-content-wallace-card.jpg 758w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/promoting-content-wallace-card-636x386.jpg 636w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">July 8, 2025<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Program Notes No GRE required. Merit scholarships available, with no additional application required. Current BU students &amp; alumni: learn about&hellip;<\/p>\n","protected":false},"author":16717,"featured_media":28916,"parent":28692,"menu_order":4,"template":"","meta":{"_editor_template":""},"bu_progs_page-type":[1492],"bu_progs_degree-option":[1538],"bu_progs_education-level":[1594],"bu_progs_department-affiliation":[],"bu_progs_format":[],"bu_progs_availability":[],"bu_progs_location":[],"interest":[],"discipline-type":[1428],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28713"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-program-page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/16717"}],"version-history":[{"count":38,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28713\/revisions"}],"predecessor-version":[{"id":46086,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28713\/revisions\/46086"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/28916"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=28713"}],"wp:term":[{"taxonomy":"bu_progs_page-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_page-type?post=28713"},{"taxonomy":"bu_progs_degree-option","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_degree-option?post=28713"},{"taxonomy":"bu_progs_education-level","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_education-level?post=28713"},{"taxonomy":"bu_progs_department-affiliation","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_department-affiliation?post=28713"},{"taxonomy":"bu_progs_format","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_format?post=28713"},{"taxonomy":"bu_progs_availability","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_availability?post=28713"},{"taxonomy":"bu_progs_location","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_location?post=28713"},{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=28713"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=28713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}