{"id":28711,"date":"2021-04-27T13:37:13","date_gmt":"2021-04-27T17:37:13","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-program-page&#038;p=28711"},"modified":"2026-03-18T13:00:30","modified_gmt":"2026-03-18T17:00:30","slug":"ms-in-advertising","status":"publish","type":"bu-program-page","link":"https:\/\/www.bu.edu\/com\/programs\/advertising\/ms-in-advertising\/","title":{"rendered":"MS in Advertising"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Turn Big Ideas into Bold Campaigns<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h4><strong>3 Semesters. Award-Winning Projects. Ad Industry Leaders.<\/strong><\/h4>\n\n\n\n<p>Build bold campaigns. Grow unforgettable brands. Start culture-shifting conversations. Work for start-ups and global brands in BU\u2019s Master\u2019s in Advertising. Learn from industry pros and launch your career at a top college of communication. Are you ready for creative collaboration that brings big ideas to life?<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/academics\/advertising\/ms-in-advertising\/degree-requirements\/\">see courses<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group is-style-default has-bucom-black-color has-bucom-light-gray-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container\">\n<h4>Program Notes<\/h4>\n\n\n\n<ul><li>No GRE&nbsp;required<\/li><li>Full-time or part-time study options<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/tuition-scholarships-aid\/\">Merit scholarships are available<\/a>; no additional application required. <a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/tuition-scholarships-aid\/tuition-living-expenses\/\">View tuition and estimated living expenses<\/a>.<\/p>\n\n\n\n<p>Current BU students &amp; alumni: learn about the <a href=\"https:\/\/www.bu.edu\/grad\/double-terrier-scholarship\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/grad\/double-terrier-scholarship\/\">Double Terrier scholarship<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/application-instructions\/\">apply now<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/prospective-graduate-student-events\/\">upcoming info sessions<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2>MS in Advertising<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>Learn from ad industry insiders<\/strong>\u2014faculty have created top Super Bowl ads, launched high-profile bands, and won awards from Cannes to Clio. BU COM profs don\u2019t just<em> know<\/em> the industry. They <em>are<\/em> the industry.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong><strong>Build creative campaigns for big brands<\/strong><\/strong>\u2014you\u2019ll tackle real client briefs to build standout campaigns in AdLab, the longest-running student-run ad agency in the US. You\u2019ll collaborate on cross-functional teams, just like a professional agency.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>Compete and win on a global stage<\/strong>\u2014BU COM MS in Advertising students regularly earn top honors at industry competitions like the Hatch Awards, D&amp;AD, and the global Young Ones (One Show) competition.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>Develop a standout portfolio<\/strong>\u2014from class projects to client work, every assignment helps you build your professional portfolio or r\u00e9sum\u00e9. Get it reviewed by Ad alums and industry pros at the Creative Cafe. Add an internship for even more hands-on experience.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>What Can You Do with an MS in Advertising?<\/h2>\n\n\n\n<p>BU\u2019s advertising graduate program alumni are driving innovation, leading creative teams, and shaping the brands of tomorrow. Whether writing copy or building visual elements for creative campaigns, building strategies for global clients, or analyzing consumer insights, our alumni thrive across top agencies, global brands, and tech giants.&nbsp;&nbsp;<\/p>\n\n\n\n<h3>Employers of MS in Advertising Alumni<\/h3>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h4><strong>Agency Examples<\/strong><\/h4>\n\n\n\n<p>Accenture Song, BBDO, Amp Agency, Barbarian, McCann, Mischief, Wieden &amp; Kennedy, David Miami, Saatchi &amp; Saatchi, Digitas<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4><strong>Tech Companies<\/strong><\/h4>\n\n\n\n<p>Amazon, Apple, Alibaba Group<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h4><strong>Consulting Firms<\/strong><\/h4>\n\n\n\n<p>C Space, Chadwick Martin Bailey<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4><strong>Brands &amp; Organizations<\/strong><\/h4>\n\n\n\n<p>ASICS, AstraZeneca, Blue Bottle Coffee, Boston Beer Company, Lego<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3>Roles of MS in Advertising Alumni<\/h3>\n\n\n\n<p>From entry-level roles to executive leadership, BU COM advertising graduate program grads shape the industry. Careers span account management, brand strategy, copywriting, art direction, media planning, and digital marketing\u2014plus leadership roles like Managing Partner, Head of Strategy, Brand Consulting Director, and Marketing Director.<\/p>\n\n\n\n<p>Recent titles include:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h4><strong>Creative Development<\/strong><\/h4>\n\n\n\n<p>Copywriter, UX Designer, Art Director<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4><strong>Client Service<\/strong><\/h4>\n\n\n\n<p>Account Executive, Client Partner, Account Manager<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h4><strong>Strategy &amp; Analytics<\/strong><\/h4>\n\n\n\n<p>Data &amp; Analytics Lead, Insight Analyst, Marketing Analyst<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4><strong>Marketing &amp; Brand Management<\/strong><\/h4>\n\n\n\n<p>Senior Integrated Marketing Manager, Brand Director<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"featured-text yellow-background wide-style left-align-headline\">\n\t<div class=\"featured-text__container\">\n\n\t\t\t\t\t<p class=\"featured-text__subtitle\">COM fact<\/p>\n\t\t\t\t\n\t\t<div class=\"featured-text__content\">\n\t\t\t\t\t\t\t<h2 class=\"featured-text__title\">More than 90%<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"featured-text__description\"><p>of COM graduate students found employment within 6 months of graduating.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><strong>Hear from BU COM Alumni<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>I entered the program interested in copywriting and after taking a couple strategy classes with Professor Mascott, I&#8217;ve started to pivot to creative strategy. It&#8217;s very exciting. You&#8217;ll get to try out lots of different things, and there might be something you like that you didn&#8217;t know existed.<\/p><cite>Kenna Lloyd, MS in Advertising<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/academics\/advertising\/advertising-student-profiles\/\" target=\"_blank\" rel=\"noreferrer noopener\">See alumni profiles<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3>Comparing Programs<\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science\/\"><strong>MS in Media Science<\/strong><\/a>:<strong> <\/strong>Choose Media Science if you love digging into data, testing messages, and backing recommendations with evidence. It\u2019s ideal for those eyeing consultant or research-heavy roles.&nbsp;<ul><li>It also offers a <a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science-marketing-communication-research\/\">Marketing Communication Research Concentration<\/a>.&nbsp;<\/li><\/ul><\/li><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/ms-in-public-relations\/\"><strong>MS in Public Relations<\/strong><\/a>:<strong> <\/strong>Pick Public Relations if you\u2019re driven to shape public opinion and guide organizations through opportunity or crisis.<\/li><li><strong>MS in Advertising<\/strong>:<strong> <\/strong>Pick Advertising if your passion is to invent the big idea and turn it into multichannel creative that sells.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Choose an MS in Advertising That Equals Real Experience<\/h2>\n\n\n\n<p>At BU COM\u2019s advertising graduate program, you\u2019ll gain experience through our renowned AdLab and strong ties to leading agencies and innovative brands. This isn\u2019t just theory\u2014you\u2019ll build campaigns, collaborate with clients, and create work that gets seen.<\/p>\n\n\n\n<h3>AdLab<\/h3>\n\n\n\n<p>AdLab is the nation\u2019s longest-running student-run agency. Here, master\u2019s in advertising and marketing students create real campaigns for clients like Under Armour, Celebrity Cruises, and creative start-ups. AdLab operates like a real agency. There\u2019s a student-run executive board, and client teams with roles across creative, strategy, account management, and project management.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>AdLab is almost like a job that you\u2019ll have while you\u2019re studying \u2013 it\u2019ll definitely grill you, but it\u2019ll be worth it for sure. My client is a healthcare company, and they want a complete rebrand. Since I\u2019m into creative, I get to make the logos, the taglines, and even change their image altogether. You have to work like a real agency, so it\u2019s similar to an internship. Recruiters respect the fact that you\u2019re in AdLab, so mention it on your CV and boast about it.<\/p><cite>Tanishka SIngh, MS in Advertising<\/cite><\/blockquote>\n\n\n\n\n<div class=\"block-featured-content block-featured-content-bu-student-group layout-left-thumbnail\">\n\t\t\t<div class=\"block-featured-content__image\">\n\t\t\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2021\/03\/ad-students-talking-banner-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"block-featured-content__content\">\n\t\t<span class=\"block-featured-content__category\">Student Groups<\/span>\n\n\t\t<h2 class=\"block-featured-content__title\">AdLab<\/h2>\n\n\t\t\n\t\t\t\t\t<div class=\"block-featured-content__excerpt\">\n\t\t\t\t<p>AdLab is the country\u2019s largest student-run agency, operating out of Boston University&#8217;s College of Communication.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t<a class=\"block-featured-content__button button\" href=\"https:\/\/www.bu.edu\/com\/student-group\/adlab\/\">\n\t\t\tLearn More\t\t\t<span class=\"u-visually-hidden\">\n\t\t\t\t About \t\t\t\tAdLab\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n\n<h3>Internships<\/h3>\n\n\n\n<p>Master\u2019s in advertising and marketing students can hold an optional internship here in Boston or spend a semester in <a href=\"https:\/\/www.bu.edu\/abroad\/programs\/england-london-internship-summer-advertising-marketing-public-relations\/\">London<\/a>, <a href=\"https:\/\/www.bu.edu\/abroad\/programs\/usa-los-angeles-internship-summer-advertising-public-relations-graduate\/\">Los Angeles<\/a>, or <a href=\"https:\/\/www.bu.edu\/abroad\/programs\/usa-washington-d-c-internship-advertising-marketing-public-relations\/\">Washington, DC.<\/a> BU COM alumni have held internships at:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<ul><li>Agganis Arena<\/li><li>BHH<\/li><li>DDB<\/li><li>Digitas<\/li><li>Giant Spoon<\/li><li>Group M<\/li><li>Havas<\/li><li>HBO<\/li><li>Hill Holliday<\/li><li>Ogilvy<\/li><li>Publicis<\/li><li>Saatchi &amp; Saatchi<\/li><li>Wasserman<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<ul><li>Kinly, London<\/li><li>Laundry Service<\/li><li>Lego<\/li><li>Leo Burnett India<\/li><li>Luna App, London<\/li><li>The Martin Agency<\/li><li>McCann<\/li><li>McKinsey<\/li><li>Mullen<\/li><li>Wunderman Thompson<\/li><li>And leading media and marketing firms<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/for-current-students\/career-services\/securing-an-internship\/internships\/\" target=\"_blank\" rel=\"noreferrer noopener\">See current internships<\/a><\/div>\n<\/div>\n\n\n\n<h3>Creative Cafe<\/h3>\n\n\n\n<p>Creative Cafe is like speed dating for your portfolio. Master\u2019s in advertising and marketing students can share rough cuts or polished portfolios with creative directors, art directors, and copywriters from top shops like Mullen, Digitas, and Arnold. Get real feedback\u2014and make connections faster than two years of interviews.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Reviewers are a mix of BU advertising alums and other industry professionals, ranging from mid-level creatives to chief creative officers. Since it&#8217;s a zoom event, we&#8217;re able to invite talent from all across the country and sometimes even across the globe. It\u2019s a really great event.<\/p><cite>Professor Pegeen Ryan<\/cite><\/blockquote>\n\n\n\n<h3>Spring Break NYC Ad Tour<\/h3>\n\n\n\n<p>The Spring Break NYC Ad Tour drops you into boardrooms at top-tier agencies like Droga5, Saatchi, Amazon Ads, and Giant Spoon. You\u2019ll meet the pros, hear how the industry really works, and end the week at a BU alumni mixer that kicks your creative network into high gear.<\/p>\n\n\n\n<h3>AdClub<\/h3>\n\n\n\n<p>As part of BU\u2019s chapter of the <a href=\"https:\/\/www.aaf.org\/\">American Advertising Federation<\/a>, <a href=\"https:\/\/www.adclubbu.com\/\">AdClub<\/a> connects you with professionals, peers, and national competitions.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>How to Get a Job in Advertising<\/strong><\/h2>\n\n\n\n<p>The MS in Advertising at BU COM offers career pathways into every role within the ad industry. Unusually comprehensive, this program prepares graduates with skills in strategic planning, consumer behavior, creative development, media planning, account management, digital advertising, brand building and strategy, communication, problem-solving, and collaboration.<\/p>\n\n\n\n<h3>Curriculum Overview<\/h3>\n\n\n\n<p>Our professionally-oriented graduate program in Advertising is designed to give you a 360-degree view of the industry. You\u2019ll explore both traditional and cutting-edge approaches to strategy, creativity, and client management.<\/p>\n\n\n\n<p>Core areas of study and electives in our <a href=\"https:\/\/www.bu.edu\/com\/academics\/advertising\/ms-in-advertising\/degree-requirements\/\">curriculum<\/a> include:<\/p>\n\n\n\n<ul><li>Advertising Strategy<\/li><li>Account Management<\/li><li>Creative Development<\/li><li>Art Direction<\/li><li>Interactive Marketing Strategy<\/li><li>Brand Experience Marketing<\/li><li>Copywriting<\/li><li>Portfolio Development<\/li><\/ul>\n\n\n\n<p>Elective courses allow you to broaden your focus or explore niche areas within advertising and communication. Across our curriculum, you&#8217;ll get hands-on experience through an array of <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/academics\/advertising\/student-work\/\" target=\"_blank\">student projects<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>This program is designed to be professionally oriented, so that when you graduate, you have the skills, the tools, and the insights to be able to jump right into a career in advertising&#8230; We also have a lot of hands-on opportunities within the program that help replicate the advertising agency experience. You\u2019ll gain broader knowledge of the discipline, and you\u2019ll start to figure out what you\u2019re good at and what you\u2019re interested in.<\/p><cite>Professor Karen Mascott<\/cite><\/blockquote>\n\n\n\n<h3>Portfolio Course Highlight<\/h3>\n\n\n\n<p>We time your portfolio courses around high-stakes, real-world competitions so you can beef up your portfolio. Here\u2019s how successful MS in Advertising students are:<\/p>\n\n\n\n<ul><li>Top 5 global ranking in the One Show student awards<\/li><li>37 Young Ones awards in the past five years<\/li><li>16 of 21 total Hatch awards last year<\/li><\/ul>\n\n\n\n<p>Here are just a few student campaigns for real clients:<\/p>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1081547166?h=6162fc3760\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div><figcaption>Above: MS in Advertising students won a prestigious D&amp;AD New Blood Pencil award for their 2025 project, \u201cEscape from Level Zero\u201d for Xbox. By Ahalya Bahuguna, CW, \u201925; Rohan Carlo Sugapong, AD \u201925; and Matt Gill, AD, \u201925. Class: CM754 Grad Portfolio II.<\/figcaption><\/figure>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1081552808?h=7e323ea483\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<figcaption>Above: \u201cLife Begins With Coach.\u201d By Ahalya Bahuguna, CW, \u201925; Carly Hansen, AD, \u201925; and Xinru Jiang, Strategy, \u201925. Class: CM754 Grad Portfolio II.<\/figcaption>\n<\/figure>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1081541703?h=0cb72f3ef0\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<figcaption>Above: Young Ones 2024, Triple Pencil Winner (Gold, Silver, Bronze), \u201cSlurp Juice\u201d for Fanta. By Kairen Shi, \u201924, and Iraj Chaudhry, \u201924. Class: CM754 Portfolio Development II.<\/figcaption>\n<\/figure>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/936378639?h=17957c854b\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<figcaption>Above: Young Ones 2024 ADC, Merit, Hatch Silver, Student Competition, \u201cMake it Peanut Better.\u201d By Maria Paula Arizabaleta, Design and Copywriting, \u201924. Class: CM511 Art Direction.<\/figcaption>\n<\/figure>\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/academics\/advertising\/ms-in-advertising\/degree-requirements\/\" target=\"_blank\" rel=\"noreferrer noopener\">see courses<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Learn from Industry Practitioners<\/h2>\n\n\n\n<p>Faculty bring leadership experience from top agencies like Deutsch, HillHolliday, MullenLowe, BBDO, and Digitas. Their award-winning campaigns\u2014including top 10 Super Bowl ads\u2014have earned honors from Cannes, Clio, One Show, and more. They\u2019ve led strategy and creative teams for major global brands and are experts in media strategy, brand development, creative direction, management, design, and more.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Having been on the agency side before I came to BU, I loved hiring people who went through the BU AD program because they had real hands-on experience. They understood the language, the assignments\u2014the work they did as students replicated the work they did when they came in. You graduate well-prepared to hit the ground running.<\/p><cite>Professor Karen Mascott<\/cite><\/blockquote>\n\n\n\n\t<div class=\"related-content related-profiles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tMeet the Advertising Faculty\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/profiles\/faculty\/?discipline=advertising\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"related-content__list\">\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43419 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/seth-r-abrahamson\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/Abrahamson_Headshot-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Seth Abrahamson headshot\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Seth R. Abrahamson<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Lecturer, Department of Mass Communication, Advertising and Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-1731 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/tobe-berkovitz\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"350\" src=\"\/com\/files\/2015\/08\/Berkowitz_Tobe-310x350.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"tobe berkowitz\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Tobe Berkovitz<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Professor Emeritus, Advertising<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-30993 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/lisa-borden\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"350\" src=\"\/com\/files\/2021\/09\/Lisa-Borden_10_CROPPED.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Lisa Borden<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Associate Professor of the Practice, Department of Mass Communication, Advertising and Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-40274 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/mike-davis\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"319\" src=\"\/com\/files\/2024\/11\/Crop3Mike-Davis-424x636-1-310x319.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Mike Davis smiling portrait.\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Mike Davis<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Associate Professor of the Practice, Department of Mass Communication, Advertising and Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43483 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/ghazaleh-farrokhi\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/Ghazaleh_Headshot_Hanger-310x504.png\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Ghazaleh Farrokhi headshot\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Ghazaleh Farrokhi<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Lecturer<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43481 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/tim-foley\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/Foley-Tim-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Tim Foley<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Associate Professor of the Practice, Advertising<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n<h2>Get Connected to the Boston Advertising Network<\/h2>\n\n\n\n<p>The MS in Advertising in Boston is more than just your backdrop\u2014it\u2019s your launchpad.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p>One of the world\u2019s most livable cities, Boston is known as America\u2019s college town and home to a diverse community<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p>Leading ad agencies such as Hill Holliday, Arnold Worldwide, Merge, CTP, A&amp;G (Allen &amp; Gerritsen), MMB, Digitas, Amp Agency, Publicis Sapient, and MullenLowe\u2014many of whom give tours, internships, and guest lectures<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p>A top 10 US media market, with major outlets like the <em>Boston Globe<\/em>, WBUR, GBH, and five commercial TV newsrooms<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p>Boundless opportunities for networking, internships, and career growth in a thriving media and tech ecosystem<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/bu-com.liaisoncas.com\/applicant-ux\/#\/login\">apply now<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3>Comparing Programs<\/h3>\n\n\n\n<p>Learn more about our other <a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/\">graduate programs<\/a> in communication and media, including:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science\/\"><strong>MS in Media Science<\/strong><\/a>:<strong> <\/strong>Choose Media Science if you love digging into data, testing messages, and backing recommendations with evidence. It\u2019s ideal for those eyeing consultant or research-heavy roles.&nbsp;<ul><li>It also offers a <a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science-marketing-communication-research\/\">Marketing Communication Research Concentration<\/a>: Pick this concentration If you\u2019re drawn to decoding consumer behavior through research. You\u2019ll use advanced methods to develop data-driven marketing communication strategies for clients.<\/li><\/ul><\/li><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/ms-in-public-relations\/\"><strong>MS in Public Relations<\/strong><\/a>:<strong> <\/strong>Pick Public Relations if you\u2019re driven to shape public opinion and guide organizations through opportunity or crisis. <\/li><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/academics\/emerging-media-studies\/ma-in-emerging-media-studies\/\" target=\"_blank\">MA in Emerging Media Studies<\/a><\/strong>: Choose Emerging Media Studies to explore how digital technologies (from social media to AI) are reshaping communication and society. Build and apply research skills in a year-long client project.<\/li><li><strong><a href=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/master-of-science-in-strategic-integrated-communication\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/master-of-science-in-strategic-integrated-communication\/\">MS in Strategic Integrated Communication (online)<\/a>:<\/strong> Choose Strategic Integrated Communication if you want to be a communication leader who drives measurable results. This program blends executive-level skills in branding, integrated marketing, crisis communication, and AI-enabled campaign management.<\/li><li><strong><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/master-of-science-in-human-centered-design\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/master-of-science-in-human-centered-design\/\">MS in Human Centered Design<\/a><\/strong>: Choose Human Centered Design to rapidly launch a career in the high-demand field of user experience (UX) and user interface (UI). You\u2019ll gain end-to-end expertise in product strategy, research, and design, graduating with a leadership mindset ready to shape digital experiences.<\/li><li><strong>MS in Advertising<\/strong> (this page): Choose Advertising to lead creative campaigns, shape brand stories with consumer insight, and gain hands-on skills in strategy, copywriting, and digital marketing through coursework and AdLab.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/bu-com.cas.myliaison.com\/applicant-ux\/#\/login\" target=\"_blank\" rel=\"noreferrer noopener\">apply now<\/a><\/div>\n<\/div>\n\n\n<div class=\"featured-content-card layout-3-cards grey-right-background\">\n\t<div class=\"featured-content-card__container\">\n\t\t<div class=\"featured-content-card__content\">\n\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"block-featured-content__title\">Advertising Spotlight<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"block-featured-content__cta\" href=\"#\">\n\t\t\t\t\tBrowse More\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"featured-content-card__cards\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"featured-content-card__card card-article\">\n\t\t\t\t\t\t\t\t<a class=\"card-article__link\" href=\"https:\/\/www.bu.edu\/com\/articles\/com-grad-fires-nick-fury-crafts-winning-campaign-for-marvel\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"card-article__image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2023\/01\/comtalk-marvel-snap-banner-758x460.png\" class=\"attachment-bucom_card_large size-bucom_card_large wp-post-image\" alt=\"Collage of images featuring Marvel characters and COM alum Vanessa de Beaumont.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-article__cat\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-article__cat-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"card-article__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-article__cat-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"card-article__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/alumni\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAlumni\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"card-article__title\">\n\t\t\t\t\t\t\t\t\t<a class=\"card-article__link\" href=\"https:\/\/www.bu.edu\/com\/articles\/com-grad-fires-nick-fury-crafts-winning-campaign-for-marvel\/\">\n\t\t\t\t\t\t\t\t\t\tCOM grad fires Nick Fury, crafts winning campaign for Marvel\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<span class=\"card-article__date\">\n\t\t\t\t\t\t\t\tJanuary 26, 2023\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"feautred-content-card__card-wrap\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"featured-content-card__card card-article\">\n\t\t\t\t\t\t\t\t<a class=\"card-article__link\" href=\"https:\/\/www.bu.edu\/com\/articles\/2025-writer-in-residence-talks-advertising-ai-and-the-joys-of-writing\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"card-article__image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2025\/02\/WiR-Nihal-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large wp-post-image\" alt=\"Nihal Atawane smiling portrait.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-article__cat\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-article__cat-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"card-article__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-article__cat-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"card-article__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/alumni\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAlumni\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"card-article__title\">\n\t\t\t\t\t\t\t\t\t<a class=\"card-article__link\" href=\"https:\/\/www.bu.edu\/com\/articles\/2025-writer-in-residence-talks-advertising-ai-and-the-joys-of-writing\/\">\n\t\t\t\t\t\t\t\t\t\t2025 Writer in Residence Talks Advertising, AI and the Joys of Writing\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<span class=\"card-article__date\">\n\t\t\t\t\t\t\t\tFebruary 25, 2025\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"featured-content-card__card card-article\">\n\t\t\t\t\t\t\t\t<a class=\"card-article__link\" href=\"https:\/\/www.bu.edu\/com\/articles\/com-students-take-home-two-new-blood-advertising-awards\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"card-article__image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2025\/07\/ad-award-pencil-banner-758x460.png\" class=\"attachment-bucom_card_large size-bucom_card_large wp-post-image\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-article__cat\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-article__cat-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"card-article__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-article__cat-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"card-article__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/honors\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tHonors\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-article__cat-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"card-article__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/student-work\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tStudent Work\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"card-article__title\">\n\t\t\t\t\t\t\t\t\t<a class=\"card-article__link\" href=\"https:\/\/www.bu.edu\/com\/articles\/com-students-take-home-two-new-blood-advertising-awards\/\">\n\t\t\t\t\t\t\t\t\t\tCOM Students Take Home Two \u2018New Blood\u2019 Advertising Awards\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<span class=\"card-article__date\">\n\t\t\t\t\t\t\t\tJuly 2, 2025\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\t<div class=\"related-content related-articles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tAdvertising News\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/?category=advertising\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div 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class=\"article-card__date\">December 19, 2025<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n\n<p><script>\n  window.unibuddySettings = {\n    uni_id: 'boston-university-college-of-communication',\n    colour: 'CC0000',\n    domain: 'https:\/\/popcard.unibuddy.co\/',\n    title: 'Unibuddy Popcard',\n    align: 'right',\n    ubLang: 'en-US',\n    ubCookieConsent: 'necessary',\n  };\n<\/script><br \/>\n<script src=\"https:\/\/cdn.unibuddy.co\/unibuddy-popcard.js\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turn Big Ideas into Bold Campaigns 3 Semesters. Award-Winning Projects. Ad Industry Leaders. Build bold campaigns. Grow unforgettable brands. Start&hellip;<\/p>\n","protected":false},"author":16717,"featured_media":28902,"parent":28677,"menu_order":1,"template":"","meta":{"_editor_template":""},"bu_progs_page-type":[1492],"bu_progs_degree-option":[1562],"bu_progs_education-level":[1594],"bu_progs_department-affiliation":[],"bu_progs_format":[],"bu_progs_availability":[],"bu_progs_location":[],"interest":[],"discipline-type":[1429],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28711"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-program-page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/16717"}],"version-history":[{"count":50,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28711\/revisions"}],"predecessor-version":[{"id":45541,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28711\/revisions\/45541"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/28902"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=28711"}],"wp:term":[{"taxonomy":"bu_progs_page-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_page-type?post=28711"},{"taxonomy":"bu_progs_degree-option","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_degree-option?post=28711"},{"taxonomy":"bu_progs_education-level","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_education-level?post=28711"},{"taxonomy":"bu_progs_department-affiliation","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_department-affiliation?post=28711"},{"taxonomy":"bu_progs_format","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_format?post=28711"},{"taxonomy":"bu_progs_availability","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_availability?post=28711"},{"taxonomy":"bu_progs_location","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_location?post=28711"},{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=28711"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=28711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}