{"id":28711,"date":"2021-04-27T13:37:13","date_gmt":"2021-04-27T17:37:13","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-program-page&#038;p=28711"},"modified":"2026-09-15T15:38:10","modified_gmt":"2026-09-15T19:38:10","slug":"ms-in-advertising","status":"publish","type":"bu-program-page","link":"https:\/\/www.bu.edu\/com\/programs\/advertising\/ms-in-advertising\/","title":{"rendered":"Master&#8217;s in Advertising"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-default has-bucom-black-color has-bucom-light-gray-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container\">\n<h4>Program at a glance<\/h4>\n\n\n\n<ul><li><strong>Structure:<\/strong> 48 credits spanning 12 specialized courses<\/li><li><strong>Duration:<\/strong> 3 semesters<\/li><li><strong>Format:<\/strong> On-campus; options for full-time or part-time enrollment<\/li><li><strong>Tuition:<\/strong> Per-credit rate <ul><li><a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/tuition-scholarships-aid\/tuition-living-expenses\/\">View tuition and estimated living expenses<\/a><\/li><\/ul><\/li><li><strong>GRE:<\/strong> Not required<\/li><li><strong>Scholarships:<\/strong> <a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/tuition-scholarships-aid\/\">Merit scholarships available<\/a> \u2014 no separate application required<\/li><li><strong>Double Terrier:<\/strong> <strong>25% tuition discount<\/strong> automatically applied for <a href=\"https:\/\/www.bu.edu\/grad\/double-terrier-scholarship\/\">BU undergraduate students and alumni<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/grad.bu.edu\/apply\/\">apply now<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/prospective-graduate-student-events\/\">upcoming info sessions<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3>Great advertising starts with understanding people<\/h3>\n\n\n\n<p>What captures their attention? What motivates them? What makes an idea stick, or a brand matter? <\/p>\n\n\n\n<p>At COM, you&#8217;ll learn to answer those questions and use what you discover throughout the advertising process: <\/p>\n\n\n\n<ul><li><strong>See opportunities other people miss.<\/strong> Uncover audience insights to inform strategy and brand development. <\/li><li><strong>Turn great insights into unforgettable ideas. <\/strong>Master creative execution through conceptual thinking, copywriting, and art direction.<\/li><li><strong>Know what works<\/strong>&#8212;<strong>and why<\/strong>. Interpret campaign performance analytics and optimize work across channels.<\/li><\/ul>\n\n\n\n<p>You&#8217;ll also explore how AI is reshaping creative development, audience insights, media planning, and campaign optimization, learning how these tools can strengthen strategy while understanding where human creativity, judgment, and storytelling remain irreplaceable.<\/p>\n\n\n\n<p>Because great advertising benefits from diverse perspectives, our cohorts welcome students from a wide range of academic and professional backgrounds. Whether you&#8217;re coming directly from undergraduate study or pivoting from another field, you&#8217;ll learn to collaborate creatively and generate ideas that move people. <\/p>\n\n\n\n<h3>Why earn your MS in Advertising at COM?<\/h3>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>Learn from the people behind the ads.<\/strong> Your professors bring experience as creative directors, strategists, researchers, and agency leaders into the classroom, helping you develop the judgment and perspective to lead campaigns, solve client challenges, and build brands. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>Run<\/strong> <strong><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.buadlab.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.buadlab.com\/\" target=\"_blank\">AdLab<\/a><\/strong>.<\/strong> Put what you&#8217;re learning to work in the nation&#8217;s longest-running student-run advertising agency, collaborating with classmates to work like an agency team for real clients.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>Win awards before you graduate.<\/strong> Don&#8217;t just create spec work<meta charset=\"utf-8\">\u2014create award-winning work. BU advertising students regularly earn honors from Young Ones (The One Show), D&amp;AD, and the Hatch Awards. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>Graduate with a portfolio that proves what you can do.<\/strong> Creative Caf\u00e9 connects you with advertising professionals and accomplished alumni who review your portfolio and r\u00e9sum\u00e9, helping you refine your work, strengthen your story, and stand out to employers.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3>What can you do with a Master&#8217;s in Advertising?<\/h3>\n\n\n\n<p>A master&#8217;s in advertising prepares you to shape how brands connect with people, combining creative thinking, audience insight, strategy, and data to solve communication challenges across platforms. <\/p>\n\n\n\n<p>And the field continues to evolve. The U.S. Bureau of Labor Statistics projects that employment for <a href=\"https:\/\/www.bls.gov\/ooh\/management\/advertising-promotions-and-marketing-managers.htm\">advertising, promotions, and marketing managers will grow 6%<\/a> over the next decade\u2014faster than the average for all occupations. As platforms and technologies change, employers need advertising professionals who can adapt, make informed decisions, and connect with audiences in new ways. <\/p>\n\n\n\n<p>More than 90% of COM graduate students report finding employment within six months of graduation. BU alumni work at leading agencies, global brands, startups, consulting firms, and in-house creative teams around the world.<\/p>\n\n\n\n<h3>Where our graduates work<\/h3>\n\n\n\n<ul><li><strong>Creative agencies:<\/strong> BBDO, Wieden+Kennedy, Mischief, McCann, Saatchi &amp; Saatchi, Digitas, Amp Agency, Barbarian<\/li><li><strong>Global brands:<\/strong> Amazon, Apple, Alibaba Group, <meta charset=\"utf-8\">AstraZeneca, Lego, ASICS, Blue Bottle Coffee, Boston Beer Company<\/li><li><strong>Consulting firms:<\/strong> Accenture Song, C Space, Chadwick Martin Bailey<\/li><\/ul>\n\n\n\n<h3>Common career pathways <\/h3>\n\n\n\n<p>Whether you&#8217;re drawn to creative storytelling, strategic thinking, audience insights, or client leadership, you&#8217;ll graduate prepared for roles such as:<\/p>\n\n\n\n<ul><li><strong>Creative: <\/strong>Copywriter, Art Director, UX\/UI Designer<\/li><li><strong>Strategy + audience insights: <\/strong>Brand Strategist, Data &amp; Analytics Lead, Marketing Insight Analyst, Head of Strategy<\/li><li><strong>Client leadership + account management: <\/strong>Account Executive, Client Partner, Brand Director, Senior Integrated Marketing Manager<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/academics\/advertising\/advertising-student-profiles\/\" target=\"_blank\" rel=\"noreferrer noopener\">See alumni profiles<\/a><\/div>\n<\/div>\n\n\n\n<h3>Industry experience, built into your degree<\/h3>\n\n\n\n<p>You won&#8217;t wait until after graduation to start building professional experience. Through AdLab, internships, industry programs, and networking opportunities, you&#8217;ll put what you&#8217;re learning into practice and build connections while you earn your degree. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.buadlab.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.buadlab.com\/\"><strong>AdLab<\/strong><\/a>: COM&#8217;s AdLab puts you inside a fast-paced agency environment. You&#8217;ll handle client briefs for organizations ranging from national brands like Under Armour and Celebrity Cruises to emerging tech startups, collaborating with strategists, writers, designers, and account teams just as you would in an agency. You&#8217;ll learn to balance insight, strategy, collaboration, and ideas under deadlines.  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>AdLab is almost like a job you\u2019ll have while you\u2019re studying\u2013it\u2019ll definitely challenge you, but it\u2019s worth it. My team worked with a healthcare company on a complete brand overhaul. Since I\u2019m on the creative track, I got to design the logos, write the taglines, and reshape their brand image altogether. Recruiters respect the fact that you have agency experience on your r\u00e9sum\u00e9 before you even graduate.<\/p><cite>Tanishka Singh, MS in Advertising<\/cite><\/blockquote>\n\n\n\n<p><strong>Internships in Boston + beyond<\/strong>: Take your skills beyond the classroom. Complete internships in Boston<meta charset=\"utf-8\">\u2014a top-10 U.S. media market<meta charset=\"utf-8\">\u2014or spend a semester working in <a href=\"https:\/\/www.bu.edu\/abroad\/programs\/england-london-internship-summer-advertising-marketing-public-relations\/\">London<\/a>, <a href=\"https:\/\/www.bu.edu\/abroad\/programs\/usa-los-angeles-internship-summer-advertising-public-relations-graduate\/\">Los Angeles<\/a>, or <a href=\"https:\/\/www.bu.edu\/abroad\/bu_programs_location\/washington-dc\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/abroad\/bu_programs_location\/washington-dc\/\">Washington, DC.<\/a> Students have interned with agencies including Ogilvy, BBDO, The Martin Agency, McCann, and many more. <\/p>\n\n\n\n<p><strong>Creative Caf\u00e9<\/strong>: You&#8217;ll be paired with creative directors, art directors, and copywriters <meta charset=\"utf-8\">from agencies like MullenLowe, Digitas, and Arnold<meta charset=\"utf-8\">\u2014many of whom are accomplished alumni<meta charset=\"utf-8\">\u2014for candid portfolio reviews and career advice. You&#8217;ll refine your book and receive the kind of feedback that helps you stand out during interviews. <\/p>\n\n\n\n<p><strong>Spring Break NYC Ad Tour<\/strong>: Trade the typical spring break for a week inside agencies like Droga5, Saatchi &amp; Saatchi, Amazon Ads, and Giant Spoon. Meet the leaders, see how breakthrough campaigns are developed, and wrap up the week at a COM alumni networking mixer.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.adclubbu.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.adclubbu.com\/\">AdClub<\/a><\/strong>: Join BU\u2019s chapter of the <a href=\"https:\/\/www.aaf.org\/\">American Advertising Federation<\/a> to connect with industry professionals, compete in national advertising competitions, and expand your creative network.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/for-current-students\/career-services\/securing-an-internship\/internships\/\" target=\"_blank\" rel=\"noreferrer noopener\">See internship opportunities<\/a><\/div>\n<\/div>\n\n\n\n<h3>What you&#8217;ll learn<\/h3>\n\n\n\n<p>You&#8217;ll build a foundation in consumer behavior, audience research, advertising strategy, creative development, media strategy, analytics, ethics, and client management, then customize your degree around the areas that match your career goals.<\/p>\n\n\n\n<p>Whether you&#8217;re drawn to copywriting, art direction, strategy, account management, media planning, or analytics, electives let you deepen your expertise while building the cross-functional skills to understand and contribute across the advertising process. <\/p>\n\n\n\n<h3>Core curriculum + specialized pathways<\/h3>\n\n\n\n<p><strong>Core foundation (5 courses \/ 20 credits)<br><\/strong>Five core courses give every student shared experience in research, strategy, creative development, client management, and analytics.<\/p>\n\n\n\n<ul><li><strong>COM CM 708: Research Methods in Advertising<\/strong> | Learn how to gather and interpret consumer insights, analyze market trends, and turn raw data into creative and strategic recommendations. <\/li><li><strong>COM CM 712: Advertising Strategy<\/strong> | Master the art of positioning brands, mapping consumer journeys, and defining the &#8220;big idea&#8221; that drives modern creative work.<\/li><li><strong>COM CM 717: AdLab (student-run agency)<\/strong> | Work as a team inside America\u2019s oldest student-run agency, managing real-world client budgets, timelines, and strategy.<\/li><li><strong>COM CM 721: Advertising Management<\/strong> | Understand the business side of advertising, from client-agency relationships to budgeting, campaign optimization, and creative evaluation.<\/li><li><strong>COM CM 726: Digital Analytics &amp; Metrics<\/strong> | Build fluency in tracking campaign performance, understanding user acquisition, and analyzing digital media ecosystems.<\/li><\/ul>\n\n\n\n<p><strong>Advanced electives (7 courses \/ 28 credits)<br><\/strong>Choose electives that let you specialize in the areas you&#8217;re most interested in. While many students build around one of these pathways, you can combine courses across tracks to create your own professional focus.<\/p>\n\n\n\n<h4><strong>Strategy + insights<\/strong> (<em>Best for: Brand Strategists, Data Analysts, Account Planners<\/em>)<\/h4>\n\n\n\n<ul><li>CM 519: Interactive Marketing Strategy<\/li><li>CM 722: Consumer Behavior<\/li><li>CM 730: Marketing Communication Strategies<\/li><li>CM 753: Global Marketing Communication<\/li><\/ul>\n\n\n\n<h4><strong>Creative + copywriting<\/strong> <em>(Best for: Copywriters, Art Directors, UX Designers)<\/em><\/h4>\n\n\n\n<ul><li>CM 713: Digital Media Design<\/li><li>CM 718: Creative Concepting<\/li><li>CM 743: Advanced Copywriting<\/li><li>CM 745: Advanced Art Direction<\/li><\/ul>\n\n\n\n<h4><strong>Account leadership + media strategy<\/strong> <em>(Best for: Account Executives, Brand Managers, Media Planners)<\/em><\/h4>\n\n\n\n<ul><li>CM 715: Peer-to-Peer Leadership<\/li><li>CM 723: Media Strategy &amp; Planning<\/li><li>CM 724: Agency Account Management<\/li><li>CM 738: Global Advertising<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/programs\/advertising\/ms-in-advertising\/degree-requirements\/\">View full course list \u2192<\/a><\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>I chose this program because there was so much flexibility in how I could shape my courses. Landing a strategy role right out of school is incredibly difficult, and I knew I needed a highly competitive portfolio. At BU COM, I was able to build a custom course experience where I mastered consumer insights, creative brief writing, and campaign execution\u2014exactly the soft and hard skills I rely on every day to lead major global brand accounts.<\/p><cite><strong>Niharika Verma<\/strong>, Senior Brand Strategist at <em>VML Chicago<\/em>. <a href=\"https:\/\/www.bu.edu\/com\/articles\/from-com-to-career-qa-with-niharika-verma-ms-advertising\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/com\/articles\/from-com-to-career-qa-with-niharika-verma-ms-advertising\/\">Read Niharika&#8217;s story. <\/a><\/cite><\/blockquote>\n\n\n\n<h3>Build the work you&#8217;ll be known for<\/h3>\n\n\n\n<p>From your first semester, you&#8217;ll develop integrated campaigns, solve real client challenges, and create work that showcases your creativity, strategic thinking, and craft. By graduation, you&#8217;ll leave with more than a degree\u2014you&#8217;ll have a portfolio that proves you&#8217;re ready for the next phase of your career.<\/p>\n\n\n\n<h3>Award-winning student work<\/h3>\n\n\n\n<p>Many portfolio courses are built around national competitions, giving you the opportunity to have your work judged by industry professionals before you graduate. <\/p>\n\n\n\n<ul><li><strong>Top 5 global ranking<\/strong> in the One Show student awards<\/li><li><strong>37 Young Ones awards<\/strong> in the past five years<\/li><li><strong>16 of 21 total Hatch awards<\/strong> swept by BU teams last year<\/li><li><strong>D&amp;AD New Blood Pencil<\/strong> distinctions for breakthrough creative work<\/li><\/ul>\n\n\n\n<p><strong>Recent campaigns include: <\/strong><\/p>\n\n\n\n<ul><li><em>&#8220;Escape from Level Zero&#8221;<\/em> for Xbox \u2014 D&amp;AD New Blood Pencil, 2025 (Ahalya Bahuguna, CW; Rohan Carlo Sugapong, AD; Matt Gill, AD)<\/li><li><em>&#8220;Life Begins With Coach&#8221;<\/em> \u2014 Grad Portfolio II (Ahalya Bahuguna, CW; Carly Hansen, AD; Xinru Jiang, Strategy)<\/li><li><em>&#8220;Slurp Juice&#8221;<\/em> for Fanta \u2014 Young Ones 2024, Triple Pencil Winner: Gold, Silver, Bronze (Kairen Shi; Iraj Chaudhry)<\/li><li><em>&#8220;Make it Peanut Better&#8221;<\/em> \u2014 Young Ones 2024 ADC Merit, Hatch Silver (Maria Paula Arizabaleta)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/academics\/advertising\/student-work\/\">See more student work<\/a><\/div>\n<\/div>\n\n\n\n<p>Students have recently created these campaigns for clients:<\/p>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1081547166?h=6162fc3760\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div><figcaption>Above: MS in Advertising students won a prestigious D&amp;AD New Blood Pencil award for their 2025 project, \u201cEscape from Level Zero\u201d for Xbox. By Ahalya Bahuguna, CW, \u201925; Rohan Carlo Sugapong, AD \u201925; and Matt Gill, AD, \u201925. Class: CM754 Grad Portfolio II.<\/figcaption><\/figure>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1081552808?h=7e323ea483\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<figcaption>Above: \u201cLife Begins With Coach.\u201d By Ahalya Bahuguna, CW, \u201925; Carly Hansen, AD, \u201925; and Xinru Jiang, Strategy, \u201925. Class: CM754 Grad Portfolio II.<\/figcaption>\n<\/figure>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1081541703?h=0cb72f3ef0\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<figcaption>Above: Young Ones 2024, Triple Pencil Winner (Gold, Silver, Bronze), \u201cSlurp Juice\u201d for Fanta. By Kairen Shi, \u201924, and Iraj Chaudhry, \u201924. Class: CM754 Portfolio Development II.<\/figcaption>\n<\/figure>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/936378639?h=17957c854b\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<figcaption>Above: Young Ones 2024 ADC, Merit, Hatch Silver, Student Competition, \u201cMake it Peanut Better.\u201d By Maria Paula Arizabaleta, Design and Copywriting, \u201924. Class: CM511 Art Direction.<\/figcaption>\n<\/figure>\n\n\n<h3>Learn from industry leaders<\/h3>\n\n\n\n<p>BU&#8217;s advertising faculty are creative directors, strategists, agency founders, and researchers who shape today&#8217;s advertising industry. They&#8217;ve led award-winning work at agencies including <strong>BBDO, MullenLowe, Digitas, Deutsch, and Hill Holliday<\/strong>, creating campaigns\u2014from Super Bowl commercials to global brand launches<meta charset=\"utf-8\">\u2014that have earned advertising&#8217;s highest honors, including <strong>Cannes Lions, Clios, and The One Show<\/strong>.<\/p>\n\n\n\n<p>Their ongoing work and connections across the industry bring client challenges, emerging trends, and perspectives into the classroom, helping you build both your expertise and your network.  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Having been on the agency side before I came to BU, I loved hiring people who went through the BU AD program because they had real hands-on experience. They understood the language, the assignments\u2014the work they did as students replicated the work they did when they came in. You graduate well-prepared to hit the ground running.<\/p><cite>Professor Karen Mascott<\/cite><\/blockquote>\n\n\n\n\t<div class=\"related-content related-profiles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tMeet the Advertising Faculty\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/profiles\/faculty\/?discipline=advertising\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"related-content__list\">\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43419 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/seth-r-abrahamson\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/Abrahamson_Headshot-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Seth Abrahamson headshot\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Seth R. Abrahamson<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Lecturer, Department of Mass Communication, Advertising and Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-1731 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/tobe-berkovitz\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"350\" src=\"\/com\/files\/2015\/08\/Berkowitz_Tobe-310x350.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"tobe berkowitz\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Tobe Berkovitz<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Professor Emeritus, Advertising<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-30993 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/lisa-borden\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"350\" src=\"\/com\/files\/2021\/09\/Lisa-Borden_10_CROPPED.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Lisa Borden<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Associate Professor of the Practice, Department of Mass Communication, Advertising and Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-40274 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/mike-davis\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"319\" src=\"\/com\/files\/2024\/11\/Crop3Mike-Davis-424x636-1-310x319.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Mike Davis smiling portrait.\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Mike Davis<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Associate Professor of the Practice, Department of Mass Communication, Advertising and Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43481 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/tim-foley\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/Foley-Tim-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Tim Foley<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Associate Professor of the Practice, Advertising<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-13017 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/doug-gould\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2018\/01\/Doug-Gould-2-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Doug Gould<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Professor of the Practice, Advertising<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n<h3>Study advertising in one of America&#8217;s top creative markets<\/h3>\n\n\n\n<p>Boston is home to national advertising agencies, global brands, technology companies, startups, and nonprofits\u2014all looking for creative thinkers who understand audiences and know how to solve communication challenges. Through internships, client projects, agency visits, partnerships, and networking, the city becomes an extension of your classroom and a place to start building your professional network before you graduate. <\/p>\n\n\n\n<ul><li><strong>Global creative networks:<\/strong> Digitas, MullenLowe, and Publicis Sapient<\/li><li><strong>Leading Boston agencies:<\/strong> Hill Holliday, Arnold Worldwide, and Allen &amp; Gerritsen<\/li><li><strong>Independent shops:<\/strong> Merge, CTP, MMB, and Amp Agency<\/li><\/ul>\n\n\n<article itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h3>Frequently asked questions about the MS in Advertising<\/h3>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-how-does-the-ms-in-advertising-compare-to-an-ms-in-marketing-or-an-mba\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-how-does-the-ms-in-advertising-compare-to-an-ms-in-marketing-or-an-mba-toggle\" itemprop=\"name\"><strong>How does the MS in Advertising compare to an MS in Marketing or an MBA?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-how-does-the-ms-in-advertising-compare-to-an-ms-in-marketing-or-an-mba-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>While all three degrees touch the business world, they focus on completely different stages of the corporate pipeline:<\/p>\n<ul>\n<li><strong>MS in Advertising:<\/strong> Focuses on creative strategy, audience insights, campaign development, and media planning. Best for students who want to create campaigns, shape brands, and lead creative work across agencies, in-house teams, and media organizations.<\/li>\n<li><strong>MS in Marketing:<\/strong> Focuses on product strategy, pricing, customer acquisition, and market performance.<\/li>\n<li><strong>MBA:<\/strong> Focuses on organizational leadership, finance, operations, and executive management.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-what-is-the-difference-between-advertising-and-public-relations\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-what-is-the-difference-between-advertising-and-public-relations-toggle\" itemprop=\"name\"><strong>What is the difference between advertising and public relations?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-what-is-the-difference-between-advertising-and-public-relations-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Advertising is paid, controlled communication\u2014brands pay to place targeted messages in front of audiences across specific media channels. Public relations focuses on earned media, reputation management, and organic relationship-building with journalists and organizational stakeholders. If you\u2019re drawn to creative strategy, copywriting, art direction, media planning, and paid campaigns, advertising is likely the better fit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-do-i-need-a-creative-portfolio-or-communications-background-to-apply\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-do-i-need-a-creative-portfolio-or-communications-background-to-apply-toggle\" itemprop=\"name\"><strong>Do I need a creative portfolio or communications background to apply?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-do-i-need-a-creative-portfolio-or-communications-background-to-apply-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>No. You don\u2019t need a design portfolio or professional communications background to apply. Our curriculum is designed to help you build a professional portfolio from the ground up, and students join the program from backgrounds including business, psychology, engineering, journalism, the humanities, and many other fields.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-can-i-complete-this-program-part-time-while-working\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-can-i-complete-this-program-part-time-while-working-toggle\" itemprop=\"name\"><strong>Can I complete this program part-time while working?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-can-i-complete-this-program-part-time-while-working-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Yes. You can complete the program part-time and pace your coursework to fit your professional schedule. Many advanced electives are offered in late afternoon or evening blocks to accommodate working professionals in the Boston area.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-do-i-need-to-know-my-exact-track-creative-vs-strategy-before-i-apply\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-do-i-need-to-know-my-exact-track-creative-vs-strategy-before-i-apply-toggle\" itemprop=\"name\"><strong>Do I need to know my exact track (Creative vs. Strategy) before I apply?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-do-i-need-to-know-my-exact-track-creative-vs-strategy-before-i-apply-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>No. Many students refine their interests during the core curriculum before choosing electives that deepen their expertise in creative development, strategy, analytics, or account management. Because every student begins with the same core foundation, you have the flexibility to mix and match electives\u2014or even change direction entirely\u2014as you discover whether your strengths lie in data-driven strategy, creative copywriting, art direction, or client leadership.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-how-does-bu-s-advertising-program-compare-to-others\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-how-does-bu-s-advertising-program-compare-to-others-toggle\" itemprop=\"name\"><strong>How does BU\u2019s advertising program compare to others?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-how-does-bu-s-advertising-program-compare-to-others-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>BU&#8217;s program combines classroom learning with multiple opportunities to put that learning into practice, from real client work in AdLab and portfolio development through Creative Caf\u00e9 to the NYC Ad Tour, global internship options, and international creative competitions: top 5 globally in the One Show student awards, 37 Young Ones awards in five years, and consistent Hatch and D&amp;AD recognition.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n\n\n<p><article itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h3>Frequently asked questions about the MS in Advertising<\/h3>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-how-does-the-ms-in-advertising-compare-to-an-ms-in-marketing-or-an-mba\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-how-does-the-ms-in-advertising-compare-to-an-ms-in-marketing-or-an-mba-toggle\" itemprop=\"name\"><strong>How does the MS in Advertising compare to an MS in Marketing or an MBA?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-how-does-the-ms-in-advertising-compare-to-an-ms-in-marketing-or-an-mba-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>While all three degrees touch the business world, they focus on completely different stages of the corporate pipeline:<\/p>\n<ul>\n<li><strong>MS in Advertising:<\/strong> Focuses on creative strategy, audience insights, campaign development, and media planning. Best for students who want to create campaigns, shape brands, and lead creative work across agencies, in-house teams, and media organizations.<\/li>\n<li><strong>MS in Marketing:<\/strong> Focuses on product strategy, pricing, customer acquisition, and market performance.<\/li>\n<li><strong>MBA:<\/strong> Focuses on organizational leadership, finance, operations, and executive management.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-what-is-the-difference-between-advertising-and-public-relations\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-what-is-the-difference-between-advertising-and-public-relations-toggle\" itemprop=\"name\"><strong>What is the difference between advertising and public relations?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-what-is-the-difference-between-advertising-and-public-relations-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Advertising is paid, controlled communication\u2014brands pay to place targeted messages in front of audiences across specific media channels. Public relations focuses on earned media, reputation management, and organic relationship-building with journalists and organizational stakeholders. If you\u2019re drawn to creative strategy, copywriting, art direction, media planning, and paid campaigns, advertising is likely the better fit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-do-i-need-a-creative-portfolio-or-communications-background-to-apply\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-do-i-need-a-creative-portfolio-or-communications-background-to-apply-toggle\" itemprop=\"name\"><strong>Do I need a creative portfolio or communications background to apply?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-do-i-need-a-creative-portfolio-or-communications-background-to-apply-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>No. You don\u2019t need a design portfolio or professional communications background to apply. Our curriculum is designed to help you build a professional portfolio from the ground up, and students join the program from backgrounds including business, psychology, engineering, journalism, the humanities, and many other fields.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-can-i-complete-this-program-part-time-while-working\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-can-i-complete-this-program-part-time-while-working-toggle\" itemprop=\"name\"><strong>Can I complete this program part-time while working?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-can-i-complete-this-program-part-time-while-working-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>Yes. You can complete the program part-time and pace your coursework to fit your professional schedule. Many advanced electives are offered in late afternoon or evening blocks to accommodate working professionals in the Boston area.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-do-i-need-to-know-my-exact-track-creative-vs-strategy-before-i-apply\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-do-i-need-to-know-my-exact-track-creative-vs-strategy-before-i-apply-toggle\" itemprop=\"name\"><strong>Do I need to know my exact track (Creative vs. Strategy) before I apply?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-do-i-need-to-know-my-exact-track-creative-vs-strategy-before-i-apply-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>No. Many students refine their interests during the core curriculum before choosing electives that deepen their expertise in creative development, strategy, analytics, or account management. Because every student begins with the same core foundation, you have the flexibility to mix and match electives\u2014or even change direction entirely\u2014as you discover whether your strengths lie in data-driven strategy, creative copywriting, art direction, or client leadership.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-bu-collapsible js-wp-block-bu-collapsible icon-style-plus-minus is-style-plain\" id=\"bu-collapsible-id-how-does-bu-s-advertising-program-compare-to-others\" data-default-open=\"false\" itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h2 class=\"bu-collapsible-heading\"><button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-how-does-bu-s-advertising-program-compare-to-others-toggle\" itemprop=\"name\"><strong>How does BU\u2019s advertising program compare to others?<\/strong><\/button><\/h2>\n<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-how-does-bu-s-advertising-program-compare-to-others-panel\" itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<div itemprop=\"text\">\n<p>BU&#8217;s program combines classroom learning with multiple opportunities to put that learning into practice, from real client work in AdLab and portfolio development through Creative Caf\u00e9 to the NYC Ad Tour, global internship options, and international creative competitions: top 5 globally in the One Show student awards, 37 Young Ones awards in five years, and consistent Hatch and D&amp;AD recognition.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article><\/p>\n\n\n\n<h3>Choosing your path: other COM graduate degrees<\/h3>\n\n\n\n<p>Learn more about our other <a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/\">graduate programs<\/a> in communication and media, including:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science\/\"><strong>MS in Media Science<\/strong><\/a>:<strong> <\/strong>For students who want to understand why communication works through audience research, behavioral science, and communication theory.<\/li><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science-marketing-communication-research\/\"><strong>MS in Media Science &#8212; Marketing Communication Research Concentration<\/strong><\/a>: For students who want to use consumer research and analytics to improve communication strategy and marketing decisions.<\/li><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/ms-in-public-relations\/\"><strong>MS in Public Relations<\/strong><\/a>:<strong> <\/strong>For students focused on reputation management, media relations, crisis communication, and organizational storytelling\u2014with hands-on experience through PRLab.<\/li><li><strong><a href=\"https:\/\/www.bu.edu\/com\/academics\/emerging-media-studies\/ma-in-emerging-media-studies\/\">MA in Emerging Media Studies<\/a><\/strong>: For students who want to understand how AI, digital platforms, and emerging technologies shape human behavior, communication, and society.<\/li><li><strong><a href=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/master-of-science-in-strategic-integrated-communication\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/master-of-science-in-strategic-integrated-communication\/\">MS in Strategic Integrated Communication (online)<\/a>:<\/strong> A fully online master&#8217;s for working professionals who want to lead at the intersection of branding, integrated marketing, crisis communication, and digital strategy.<\/li><li><strong><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/master-of-science-in-human-centered-design\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/master-of-science-in-human-centered-design\/\">MS in Human-Centered Design<\/a><\/strong>: For students pursuing UX\/UI careers through user research, interaction design, product strategy, and prototyping.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/grad.bu.edu\/apply\/\" target=\"_blank\" rel=\"noreferrer noopener\">apply now<\/a><\/div>\n<\/div>\n\n\n\n\t<div class=\"related-content related-articles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tAdvertising News\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/?category=advertising\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"related-content__list\">\n\t\t\t\t\t\t\t\n<div class=\"article-card post-47742 bu-article type-bu-article status-publish has-post-thumbnail hentry category-advertising category-student-work bu-publication-test\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/student-work\/\">\n\t\t\t\t\t\t\tStudent Work\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/articles\/2026\/internship-combines-art-and-advertising-at-asian-art-museum\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tFor COM student, an Internship Combining Art and Advertising at San Francisco\u2019s Asian Art Museum\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/articles\/2026\/internship-combines-art-and-advertising-at-asian-art-museum\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/08\/Helena_lead-Photo-1-e1787844983882-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"Helena Nguyen\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">August 27, 2026<\/div>\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"article-card post-47193 bu-article type-bu-article status-publish has-post-thumbnail hentry category-advertising category-honors bu-publication-test\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/honors\/\">\n\t\t\t\t\t\t\tHonors\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/com-jumps-in-prestigious-global-advertising-groups-annual-rankings-for-student-work\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tCOM jumps in prestigious global advertising group\u2019s annual rankings for student work\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/com-jumps-in-prestigious-global-advertising-groups-annual-rankings-for-student-work\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/07\/One-Club-1-758x460.png\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">July 14, 2026<\/div>\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"article-card post-47002 bu-article type-bu-article status-publish has-post-thumbnail hentry category-advertising category-honors category-student-work bu-publication-test\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/honors\/\">\n\t\t\t\t\t\t\tHonors\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/student-work\/\">\n\t\t\t\t\t\t\tStudent Work\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/two-com-students-receive-top-international-honor-for-advertising-portfolios\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tTwo COM students receive top international honor for advertising portfolios\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/two-com-students-receive-top-international-honor-for-advertising-portfolios\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/07\/Chiang-2-758x460.png\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">July 7, 2026<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n\n<p><script>\n  window.unibuddySettings = {\n    uni_id: 'boston-university-college-of-communication',\n    colour: 'CC0000',\n    domain: 'https:\/\/popcard.unibuddy.co\/',\n    title: 'Unibuddy Popcard',\n    align: 'right',\n    ubLang: 'en-US',\n    ubCookieConsent: 'necessary',\n  };\n<\/script><br \/>\n<script src=\"https:\/\/cdn.unibuddy.co\/unibuddy-popcard.js\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Program at a glance Structure: 48 credits spanning 12 specialized courses Duration: 3 semesters Format: On-campus; options for full-time or&hellip;<\/p>\n","protected":false},"author":16717,"featured_media":28902,"parent":28677,"menu_order":1,"template":"","meta":{"_editor_template":""},"bu_progs_page-type":[1492],"bu_progs_degree-option":[1562],"bu_progs_education-level":[1594],"bu_progs_department-affiliation":[],"bu_progs_format":[],"bu_progs_availability":[],"bu_progs_location":[],"interest":[],"discipline-type":[1429],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28711"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-program-page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/16717"}],"version-history":[{"count":50,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28711\/revisions"}],"predecessor-version":[{"id":47992,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28711\/revisions\/47992"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/28902"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=28711"}],"wp:term":[{"taxonomy":"bu_progs_page-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_page-type?post=28711"},{"taxonomy":"bu_progs_degree-option","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_degree-option?post=28711"},{"taxonomy":"bu_progs_education-level","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_education-level?post=28711"},{"taxonomy":"bu_progs_department-affiliation","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_department-affiliation?post=28711"},{"taxonomy":"bu_progs_format","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_format?post=28711"},{"taxonomy":"bu_progs_availability","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_availability?post=28711"},{"taxonomy":"bu_progs_location","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_location?post=28711"},{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=28711"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=28711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}