{"id":28711,"date":"2021-04-27T13:37:13","date_gmt":"2021-04-27T17:37:13","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-program-page&#038;p=28711"},"modified":"2026-07-02T14:11:31","modified_gmt":"2026-07-02T18:11:31","slug":"ms-in-advertising","status":"publish","type":"bu-program-page","link":"https:\/\/www.bu.edu\/com\/programs\/advertising\/ms-in-advertising\/","title":{"rendered":"MS in Advertising"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-default has-bucom-black-color has-bucom-light-gray-background-color has-text-color has-background\"><div class=\"wp-block-group__inner-container\">\n<h4>Program notes<\/h4>\n\n\n\n<ul><li>No GRE\u00a0required<\/li><li>3 semesters (full-time or part-time)<\/li><li><a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/tuition-scholarships-aid\/\">Merit scholarships are available<\/a>; no additional application required <ul><li><a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/tuition-scholarships-aid\/tuition-living-expenses\/\">View tuition and estimated living expenses<\/a><\/li><\/ul><\/li><li>Current BU students + alumni: learn about the <a href=\"https:\/\/www.bu.edu\/grad\/double-terrier-scholarship\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/grad\/double-terrier-scholarship\/\">Double Terrier scholarship<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/application-instructions\/\">apply now<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/prospective-graduate-student-events\/\">upcoming info sessions<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3>Build brands that break through<\/h3>\n\n\n\n<p>Great advertising doesn&#8217;t just capture attention\u2014it changes how people think, feel, and act. The strongest advertising blends creativity, strategy, audience psychology, data, and emerging technologies to create campaigns people remember.<\/p>\n\n\n\n<p>At COM, you won&#8217;t just learn how to create memorable work\u2014you&#8217;ll learn to think like a creative strategist. You&#8217;ll learn why people pay attention, what motivates decisions, and how compelling ideas influence behavior across every stage of the customer journey. Through your coursework, you&#8217;ll gain expertise across every stage of the advertising process:<\/p>\n\n\n\n<ul><li><strong>Strategy + brand development:<\/strong> Uncover core audience insights and define the &#8220;big idea.&#8221;<\/li><li><strong>Creative execution:<\/strong> Master the art of conceptual thinking, copywriting, and art direction.<\/li><li><strong>Media + analytics:<\/strong> Interpret campaign performance data and optimize work across digital channels.<\/li><\/ul>\n\n\n\n<p>You&#8217;ll also explore how AI is reshaping creative development, audience insights, media planning, and campaign optimization\u2014learning how these tools can strengthen strategy while understanding where human creativity, judgment, and storytelling remain irreplaceable.<\/p>\n\n\n\n<p>Because great advertising benefits from diverse perspectives, our cohorts welcome students from a wide range of academic and professional backgrounds. Whether you&#8217;re coming straight from college or pivoting from another field, you&#8217;ll learn to think strategically, collaborate creatively, and generate ideas that move people. By graduation, you&#8217;ll understand not just how memorable campaigns are made\u2014but why they work.<\/p>\n\n\n\n<h3>Why earn your advertising master&#8217;s degree at COM?<\/h3>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>Learn from industry leaders<\/strong>. Your professors aren&#8217;t just teaching advertising&#8211;they&#8217;re creating it. Faculty have led award-winning work at agencies like BBDO, Digitas, Hill Holliday, and MullenLowe, launching Super Bowl commercials and earning the industry&#8217;s highest honors, including Cannes Lions, Clios, and the One Show. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p>Run <strong><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.buadlab.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.buadlab.com\/\" target=\"_blank\">AdLab<\/a><\/strong><\/strong>. Work in the nation&#8217;s longest-running student-run advertising agency. You&#8217;ll handle real client briefs, from startups to global brands. Collaborate with strategists, writers, designers, and account teams just as you would in a professional agency.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>Win awards before you graduate.<\/strong> Don&#8217;t just create spec work&#8211;create award-winning work. BU advertising students regularly earn honors from Young Ones (The One Show), D&amp;AD, and the Hatch Awards. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>Graduate with a portfolio that proves what you can do.<\/strong> Creative Cafe connects you with advertising professionals and accomplished alumni who review your portfolio and r\u00e9sum\u00e9, helping you refine your work, strengthen your story, and stand out to employers.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3>What can you do with a Master&#8217;s in Advertising?<\/h3>\n\n\n\n<p>A master&#8217;s in advertising prepares you to shape how brands connect with people. Graduates build careers as copywriters, art directors, brand strategists, media planners, account managers, UX designers, marketing analysts, and creative leaders. More than 90% of COM graduate students report finding employment within six months of graduation. BU alumni work at leading agencies, global brands, startups, consulting firms, and in-house creative teams around the world.<\/p>\n\n\n\n<h3>Where our graduates work<\/h3>\n\n\n\n<ul><li><strong>Creative agencies:<\/strong> BBDO, Wieden+Kennedy, Mischief, McCann, Saatchi &amp; Saatchi, Digitas, Amp Agency, Barbarian<\/li><li><strong>Global brands:<\/strong> Amazon, Apple, Alibaba Group, <meta charset=\"utf-8\">AstraZeneca, Lego, ASICS, Blue Bottle Coffee, Boston Beer Company<\/li><li><strong>Consulting firms:<\/strong> Accenture Song, C Space, Chadwick Martin Bailey<\/li><\/ul>\n\n\n\n<h4>Common career pathways <\/h4>\n\n\n\n<p>Whether you&#8217;re drawn to creative storytelling, strategic thinking, audience insights, or client leadership, you&#8217;ll graduate prepared for roles such as:<\/p>\n\n\n\n<ul><li><strong>Creative: <\/strong>Copywriter, Art Director, UX\/UI Designer<\/li><li><strong>Strategy + audience insights: <\/strong>Brand Strategist, Data &amp; Analytics Lead, Marketing Insight Analyst, Head of Strategy<\/li><li><strong>Client leadership + account management: <\/strong>Account Executive, Client Partner, Brand Director, Senior Integrated Marketing Manager<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/academics\/advertising\/advertising-student-profiles\/\" target=\"_blank\" rel=\"noreferrer noopener\">See alumni profiles<\/a><\/div>\n<\/div>\n\n\n\n<h3>Real agency experience, built into your degree<\/h3>\n\n\n\n<p>You won&#8217;t wait until after graduation to experience agency life. Beginning in AdLab, you&#8217;ll work on real client briefs, collaborate with creative and strategy teams, pitch campaigns, and build the kind of portfolio employers expect.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.buadlab.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.buadlab.com\/\"><strong>AdLab<\/strong><\/a>: COM&#8217;s AdLab puts you inside a fast-paced agency environment while you earn your degree. You&#8217;ll develop strategy, pitch ideas, and produce campaigns for clients ranging from national corporate leaders like Under Armour and Celebrity Cruises to emerging tech startups.  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>AdLab is almost like a job you\u2019ll have while you\u2019re studying \u2013 it\u2019ll definitely challenge you, but it\u2019s worth it. My team worked with a healthcare company on a complete brand overhaul. Since I\u2019m on the creative track, I got to design the logos, write the taglines, and reshape their brand image altogether. Recruiters respect the fact that you have agency experience on your r\u00e9sum\u00e9 before you even graduate.<\/p><cite>Tanishka Singh, MS in Advertising<\/cite><\/blockquote>\n\n\n\n<p><strong>Internships in Boston + beyond<\/strong>: Take your skills beyond the classroom. Complete internships in Boston &#8212; a top-10 U.S. media market &#8212; or spend a semester working in <a href=\"https:\/\/www.bu.edu\/abroad\/programs\/england-london-internship-summer-advertising-marketing-public-relations\/\">London<\/a>, <a href=\"https:\/\/www.bu.edu\/abroad\/programs\/usa-los-angeles-internship-summer-advertising-public-relations-graduate\/\">Los Angeles<\/a>, or <a href=\"https:\/\/www.bu.edu\/abroad\/bu_programs_location\/washington-dc\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/abroad\/bu_programs_location\/washington-dc\/\">Washington, DC.<\/a> Students have interned with agencies including Ogilvy, BBDO, The Martin Agency, McCann, and many more. <\/p>\n\n\n\n<p><strong>Creative Cafe<\/strong>: You&#8217;ll get paired with creative directors, art directors, and copywriters <meta charset=\"utf-8\">from agencies like MullenLowe, Digitas, and Arnold&#8211;many of whom are accomplished alumni&#8211;for candid portfolio reviews and career advice. You&#8217;ll refine your book and receive the kind of feedback that helps you stand out during interviews. <\/p>\n\n\n\n<p><strong>Spring Break NYC Ad Tour<\/strong>: Trade the typical spring break for a week inside agencies like Droga5, Saatchi &amp; Saatchi, Amazon Ads, and Giant Spoon. Meet executive leaders, see how breakthrough campaigns are developed, and wrap up the week at a COM alumni networking mixer.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.adclubbu.com\/\" data-type=\"URL\" data-id=\"https:\/\/www.adclubbu.com\/\">AdClub<\/a><\/strong>: Join BU\u2019s chapter of the <a href=\"https:\/\/www.aaf.org\/\">American Advertising Federation<\/a> to connect with industry professionals, compete in national advertising competitions, and expand your creative network.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/for-current-students\/career-services\/securing-an-internship\/internships\/\" target=\"_blank\" rel=\"noreferrer noopener\">See internship opportunities<\/a><\/div>\n<\/div>\n\n\n\n<h3><strong>What you&#8217;ll learn<\/strong><\/h3>\n\n\n\n<p>Our <meta charset=\"utf-8\"><a href=\"https:\/\/www.bu.edu\/com\/academics\/advertising\/ms-in-advertising\/degree-requirements\/\">curriculum<\/a> doesn\u2019t just teach you how to write an ad\u2014it teaches you how to think like a creative strategist. You&#8217;ll build a foundation in consumer behavior, audience research, media strategy, analytics, ethics, and strategic communication before customizing your degree around the areas that match your career goals.<\/p>\n\n\n\n<p>From there, you&#8217;ll choose electives that deepen your expertise while building the cross-functional literacy that today&#8217;s agencies demand. Whether you&#8217;re drawn to copywriting, art direction, planning, account management or analytics, you&#8217;ll graduate knowing how to move between creative thinking, strategic planning, and campaign execution. <\/p>\n\n\n\n<h3>Core curriculum + specialized pathways<\/h3>\n\n\n\n<p><strong>Core foundation (5 Courses \/ 20 Credits)<br><\/strong>Every student builds a shared foundation in research, strategy, creative development, client management, and analytics before choosing a specialized direction.<\/p>\n\n\n\n<ul><li><strong>COM CM 708: Research Methods in Advertising<\/strong> | Learn how to gather and interpret consumer insights, analyze market trends, and turn raw data into creative and strategic recommendations. <\/li><li><strong>COM CM 712: Advertising Strategy<\/strong> | Master the art of positioning brands, mapping consumer journeys, and defining the &#8220;big idea&#8221; that drives modern creative work.<\/li><li><strong>COM CM 717: AdLab (Student-Run Agency)<\/strong> | Work as a team inside America\u2019s oldest student-run agency, managing real-world client budgets, timelines, and strategy.<\/li><li><strong>COM CM 721: Advertising Management<\/strong> | Understand the business side of advertising, from client-agency relationships to budgeting, campaign optimization, and creative evaluation.<\/li><li><strong>COM CM 726: Digital Analytics &amp; Metrics<\/strong> | Build fluency in tracking campaign performance, understanding user acquisition, and analyzing digital media ecosystems.<\/li><\/ul>\n\n\n\n<p><strong>Advanced electives (7 Courses \/ 28 Credits)<br><\/strong>Choose electives that deepen your expertise in the areas that excite you most. While many students build around one of these pathways, you&#8217;re free to combine courses across tracks to create your own professional focus.<\/p>\n\n\n\n<ul><li><strong>Strategy + insights<\/strong> (<em>Best for: Brand Strategists, Data Analysts, Account Planners<\/em>)<\/li><\/ul>\n\n\n\n<ul><li>CM 519: Interactive Marketing Strategy<\/li><li>CM 722: Consumer Behavior<\/li><li>CM 730: Marketing Communication Strategies<\/li><li>CM 753: Global Marketing Communication<\/li><\/ul>\n\n\n\n<ul><li><strong>Creative + copywriting<\/strong> <em>(Best for: Copywriters, Art Directors, UX Designers)<\/em><\/li><\/ul>\n\n\n\n<ul><li>CM 713: Digital Media Design<\/li><li>CM 718: Creative Concepting<\/li><li>CM 743: Advanced Copywriting<\/li><li>CM 745: Advanced Art Direction<\/li><\/ul>\n\n\n\n<ul><li><strong>Account leadership + media strategy<\/strong> <em>(Best for: Account Executives, Brand Managers, Media Planners)<\/em><\/li><\/ul>\n\n\n\n<ul><li>CM 715: Peer-to-Peer Leadership<\/li><li>CM 723: Media Strategy &amp; Planning<\/li><li>CM 724: Agency Account Management<\/li><li>CM 738: Global Advertising<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/programs\/advertising\/ms-in-advertising\/degree-requirements\/\">View full course list \u2192<\/a><\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>I chose this program because there was so much flexibility in how I could shape my courses. Landing a strategy role right out of school is incredibly difficult, and I knew I needed a highly competitive portfolio. At BU COM, I was able to build a custom course experience where I mastered consumer insights, creative brief writing, and campaign execution\u2014exactly the soft and hard skills I rely on every day to lead major global brand accounts.<\/p><cite><strong><a href=\"https:\/\/www.bu.edu\/com\/articles\/from-com-to-career-qa-with-niharika-verma-ms-advertising\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/com\/articles\/from-com-to-career-qa-with-niharika-verma-ms-advertising\/\">Niharika Verma<\/a> (MS \u201920)<\/strong>, Senior Brand Strategist at <em>VML Chicago<\/em><\/cite><\/blockquote>\n\n\n\n<h3>Build the work you&#8217;ll be known for<\/h3>\n\n\n\n<p>From your first semester, you&#8217;ll develop integrated campaigns, solve real client challenges, and create work that showcases your creativity, strategic thinking, and craft. By graduation, you&#8217;ll leave with more than a degree\u2014you&#8217;ll have a portfolio that demonstrates what you can do.<\/p>\n\n\n\n<h3>Award-winning student work<\/h3>\n\n\n\n<p>Many portfolio courses are built around national competitions, giving you the opportunity to have your work judged by industry professionals before you graduate. <\/p>\n\n\n\n<ul><li><strong>Top 5 global ranking<\/strong> in the One Show student awards<\/li><li><strong>37 Young Ones awards<\/strong> in the past five years<\/li><li><strong>16 of 21 total Hatch awards<\/strong> swept by BU teams last year<\/li><li><strong>D&amp;AD New Blood Pencil<\/strong> distinctions for breakthrough creative work<\/li><\/ul>\n\n\n\n<p><strong>Recent campaigns include: <\/strong><\/p>\n\n\n\n<ul><li><em>&#8220;Escape from Level Zero&#8221;<\/em> for Xbox \u2014 D&amp;AD New Blood Pencil, 2025 (Ahalya Bahuguna, CW; Rohan Carlo Sugapong, AD; Matt Gill, AD)<\/li><li><em>&#8220;Life Begins With Coach&#8221;<\/em> \u2014 Grad Portfolio II (Ahalya Bahuguna, CW; Carly Hansen, AD; Xinru Jiang, Strategy)<\/li><li><em>&#8220;Slurp Juice&#8221;<\/em> for Fanta \u2014 Young Ones 2024, Triple Pencil Winner: Gold, Silver, Bronze (Kairen Shi; Iraj Chaudhry)<\/li><li><em>&#8220;Make it Peanut Better&#8221;<\/em> \u2014 Young Ones 2024 ADC Merit, Hatch Silver (Maria Paula Arizabaleta)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/academics\/advertising\/student-work\/\">See more student work<\/a><\/div>\n<\/div>\n\n\n\n<p>Here are a few campaigns created for real clients:<\/p>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1081547166?h=6162fc3760\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div><figcaption>Above: MS in Advertising students won a prestigious D&amp;AD New Blood Pencil award for their 2025 project, \u201cEscape from Level Zero\u201d for Xbox. By Ahalya Bahuguna, CW, \u201925; Rohan Carlo Sugapong, AD \u201925; and Matt Gill, AD, \u201925. Class: CM754 Grad Portfolio II.<\/figcaption><\/figure>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1081552808?h=7e323ea483\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<figcaption>Above: \u201cLife Begins With Coach.\u201d By Ahalya Bahuguna, CW, \u201925; Carly Hansen, AD, \u201925; and Xinru Jiang, Strategy, \u201925. Class: CM754 Grad Portfolio II.<\/figcaption>\n<\/figure>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1081541703?h=0cb72f3ef0\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<figcaption>Above: Young Ones 2024, Triple Pencil Winner (Gold, Silver, Bronze), \u201cSlurp Juice\u201d for Fanta. By Kairen Shi, \u201924, and Iraj Chaudhry, \u201924. Class: CM754 Portfolio Development II.<\/figcaption>\n<\/figure>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/936378639?h=17957c854b\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<figcaption>Above: Young Ones 2024 ADC, Merit, Hatch Silver, Student Competition, \u201cMake it Peanut Better.\u201d By Maria Paula Arizabaleta, Design and Copywriting, \u201924. Class: CM511 Art Direction.<\/figcaption>\n<\/figure>\n\n\n<h3>Learn from industry leaders<\/h3>\n\n\n\n<p>BU&#8217;s advertising faculty are creative directors, strategists, agency founders, and researchers who shape today&#8217;s advertising industry. They&#8217;ve led award-winning work at agencies including <strong>BBDO, MullenLowe, Digitas, Deutsch, and Hill Holliday<\/strong>, creating campaigns\u2014from Super Bowl commercials to global brand launches&#8211;that have earned advertising&#8217;s highest honors, including <strong>Cannes Lions, Clios, and The One Show<\/strong>.<\/p>\n\n\n\n<p>Because they continue to lead client work, build campaigns, and consult with organizations, they bring current industry challenges, client briefs, emerging trends, and professional connections into the classroom, helping you build both your expertise and your network. The result is an education built for today&#8217;s advertising industry, not yesterday&#8217;s. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Having been on the agency side before I came to BU, I loved hiring people who went through the BU AD program because they had real hands-on experience. They understood the language, the assignments\u2014the work they did as students replicated the work they did when they came in. You graduate well-prepared to hit the ground running.<\/p><cite>Professor Karen Mascott<\/cite><\/blockquote>\n\n\n\n\t<div class=\"related-content related-profiles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tMeet the Advertising Faculty\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/profiles\/faculty\/?discipline=advertising\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"related-content__list\">\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43419 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/seth-r-abrahamson\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/Abrahamson_Headshot-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Seth Abrahamson headshot\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Seth R. Abrahamson<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Lecturer, Department of Mass Communication, Advertising and Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-1731 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/tobe-berkovitz\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"350\" src=\"\/com\/files\/2015\/08\/Berkowitz_Tobe-310x350.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"tobe berkowitz\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Tobe Berkovitz<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Professor Emeritus, Advertising<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-30993 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/lisa-borden\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"350\" src=\"\/com\/files\/2021\/09\/Lisa-Borden_10_CROPPED.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Lisa Borden<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Associate Professor of the Practice, Department of Mass Communication, Advertising and Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-40274 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/mike-davis\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"319\" src=\"\/com\/files\/2024\/11\/Crop3Mike-Davis-424x636-1-310x319.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Mike Davis smiling portrait.\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Mike Davis<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Associate Professor of the Practice, Department of Mass Communication, Advertising and Public Relations<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43483 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/ghazaleh-farrokhi\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/Ghazaleh_Headshot_Hanger-310x504.png\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Ghazaleh Farrokhi headshot\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Ghazaleh Farrokhi<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Lecturer<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43481 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/tim-foley\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/Foley-Tim-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Tim Foley<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Associate Professor of the Practice, Advertising<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n<h3>Study advertising in one of America&#8217;s top creative markets<\/h3>\n\n\n\n<p>Boston is home to nationally recognized advertising agencies, global brands, technology companies, startups, and nonprofits\u2014all organizations looking for creative thinkers who understand audiences and know how to solve communication challenges. At COM, you&#8217;ll apply what you&#8217;re learning through internships, client projects, agency partnerships, and networking opportunities throughout the program.<\/p>\n\n\n\n<p>The city becomes an extension of your classroom. Visit leading agencies, hear from creative leaders, and build relationships with professionals who are shaping today&#8217;s advertising industry.<\/p>\n\n\n\n<ul><li><strong>Global creative networks:<\/strong> Digitas, MullenLowe, and Publicis Sapient<\/li><li><strong>Leading Boston agencies:<\/strong> Hill Holliday, Arnold Worldwide, and Allen &amp; Gerritsen<\/li><li><strong>Independent shops:<\/strong> Merge, CTP, MMB, and Amp Agency<\/li><\/ul>\n\n\n\n<h3>Program details at a glance<\/h3>\n\n\n\n<ul><li><strong>Degree:<\/strong> Master of Science (MS) in Advertising<\/li><li><strong>Structure:<\/strong> 48 credits spanning 12 specialized courses<\/li><li><strong>Duration:<\/strong> 3 semesters (typically completed in 16 months)<\/li><li><strong>Format:<\/strong> On-campus; options for full-time or part-time enrollment<\/li><li><strong>Tuition model:<\/strong> Per-credit rate (allows flexible pacing for working professionals)<\/li><li><strong>GRE:<\/strong> Not required<\/li><li><strong>Scholarships:<\/strong> Merit scholarships available \u2014 no separate application required<\/li><li><strong>Double Terrier:<\/strong> <strong>25% tuition discount<\/strong> automatically applied for BU undergraduate students and alumni<\/li><\/ul>\n\n\n\n<h3>Frequently asked questions about the MS in Advertising<\/h3>\n\n\n\n<h4>How does the MS in Advertising compare to an MS in Marketing or an MBA?<\/h4>\n\n\n\n<p>While all three degrees touch the business world, they focus on completely different stages of the corporate pipeline:<\/p>\n\n\n\n<ul><li><strong>MS in Advertising:<\/strong> Focuses on creative strategy, audience insights, campaign development, and media planning. Best for students who want to create campaigns, shape brands, and lead creative work across agencies, in-house teams, and media organizations.<\/li><li><strong>MS in Marketing: <\/strong>Focuses on product strategy, pricing, customer acquisition, and market performance.<\/li><li><strong>MBA: <\/strong>Focuses on organizational leadership, finance, operations, and executive management.<\/li><\/ul>\n\n\n\n<h4><strong>What is the difference between advertising and public relation<\/strong>s?<\/h4>\n\n\n\n<p>Advertising is paid, controlled communication\u2014brands pay to place targeted messages in front of audiences across specific media channels. Public relations focuses on earned media, reputation management, and organic relationship-building with journalists and organizational stakeholders. If you&#8217;re drawn to creative strategy, copywriting, art direction, media planning, and paid campaigns, advertising is likely the better fit.<\/p>\n\n\n\n<h4><strong>Do I need a creative portfolio or communications background to apply?<\/strong><\/h4>\n\n\n\n<p>No. You don&#8217;t need a design portfolio or professional communications background to apply. Our curriculum is designed to help you build a professional portfolio from the ground up, and students join the program from backgrounds including business, psychology, engineering, journalism, the humanities, and many other fields.<\/p>\n\n\n\n<h4>Can I complete this program part-time while working?<\/h4>\n\n\n\n<p>Yes. Thanks to our flexible per-credit tuition model, you can pace your 48 credits to fit your professional schedule. Many of our advanced electives are offered in late afternoon or evening blocks to accommodate working professionals in the Boston area.<\/p>\n\n\n\n<h4>Do I need to know my exact track (Creative vs. Strategy) before I apply?<\/h4>\n\n\n\n<p>No. Many students refine their interests during the core curriculum before choosing electives that deepen their expertise in creative development, strategy, analytics, or account management. Because every student begins with the same core foundation, you have the flexibility to mix and match electives\u2014or even change direction entirely\u2014as you discover whether your strengths lie in data-driven strategy, creative copywriting, art direction, or client leadership.<\/p>\n\n\n\n<h4><strong>How does BU&#8217;s advertising program compare to others?<\/strong><\/h4>\n\n\n\n<p>The unique combination of AdLab, Creative Cafe, the NYC Ad Tour, global internship options, and faculty who are actively working in the industry is unusual \u2014 most programs offer one or two of these hands-on learning opportunities. Our international competition results are reflected in our students&#8217; success: top 5 globally in the One Show student awards, 37 Young Ones awards in five years, and consistent Hatch and D&amp;AD recognition.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/programs\/advertising\/ms-in-advertising\/frequently-asked-questions\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/com\/programs\/advertising\/ms-in-advertising\/frequently-asked-questions\/\">Explore our complete MS in AD FAQ Page \u2192<\/a><\/p>\n\n\n\n<h3>Choosing your path: other COM graduate degrees<\/h3>\n\n\n\n<p>Learn more about our other <a href=\"https:\/\/www.bu.edu\/com\/admissions\/graduate\/\">graduate programs<\/a> in communication and media, including:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science\/\"><strong>MS in Media Science<\/strong><\/a>:<strong> <\/strong>For students who want to understand why communication works through audience research, behavioral science, and communication theory.<\/li><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/ms-in-media-science-marketing-communication-research\/\"><strong>MS in Media Science &#8212; Marketing Communication Research Concentration<\/strong><\/a>: For students who want to use consumer research and analytics to improve communication strategy and marketing decisions.<\/li><li><a href=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/ms-in-public-relations\/\"><strong>MS in Public Relations<\/strong><\/a>:<strong> <\/strong>For students focused on reputation management, media relations, crisis communication, and organizational storytelling\u2014with hands-on experience through PRLab.<\/li><li><strong><a href=\"https:\/\/www.bu.edu\/com\/academics\/emerging-media-studies\/ma-in-emerging-media-studies\/\">MA in Emerging Media Studies<\/a><\/strong>: For students who want to understand how AI, digital platforms, and emerging technologies shape human behavior, communication, and society.<\/li><li><strong><a href=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/master-of-science-in-strategic-integrated-communication\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/master-of-science-in-strategic-integrated-communication\/\">MS in Strategic Integrated Communication (online)<\/a>:<\/strong> A fully online master&#8217;s for working professionals who want to lead at the intersection of branding, integrated marketing, crisis communication, and digital strategy.<\/li><li><strong><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/master-of-science-in-human-centered-design\/\" data-type=\"URL\" data-id=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/master-of-science-in-human-centered-design\/\">MS in Human Centered Design<\/a><\/strong>: For students pursuing UX\/UI careers through user research, interaction design, product strategy, and prototyping.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/bu-com.cas.myliaison.com\/applicant-ux\/#\/login\" target=\"_blank\" rel=\"noreferrer noopener\">apply now<\/a><\/div>\n<\/div>\n\n\n\n\t<div class=\"related-content related-articles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tAdvertising News\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/?category=advertising\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"related-content__list\">\n\t\t\t\t\t\t\t\n<div class=\"article-card post-47193 bu-article type-bu-article status-publish has-post-thumbnail hentry category-advertising category-honors bu-publication-test\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/honors\/\">\n\t\t\t\t\t\t\tHonors\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/com-jumps-in-prestigious-global-advertising-groups-annual-rankings-for-student-work\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tCOM jumps in prestigious global advertising group\u2019s annual rankings for student work\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/com-jumps-in-prestigious-global-advertising-groups-annual-rankings-for-student-work\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/07\/One-Club-1-758x460.png\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">July 14, 2026<\/div>\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"article-card post-47002 bu-article type-bu-article status-publish has-post-thumbnail hentry category-advertising category-honors category-student-work bu-publication-test\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/honors\/\">\n\t\t\t\t\t\t\tHonors\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/student-work\/\">\n\t\t\t\t\t\t\tStudent Work\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/two-com-students-receive-top-international-honor-for-advertising-portfolios\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tTwo COM students receive top international honor for advertising portfolios\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/two-com-students-receive-top-international-honor-for-advertising-portfolios\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/07\/Chiang-2-758x460.png\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">July 7, 2026<\/div>\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"article-card post-46255 bu-article type-bu-article status-publish has-post-thumbnail hentry category-advertising category-honors category-student-work tag-new-bloods\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/honors\/\">\n\t\t\t\t\t\t\tHonors\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/student-work\/\">\n\t\t\t\t\t\t\tStudent Work\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/advertising-student-team-takes-home-new-bloods-international-award\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tAdvertising Student Team Takes Home New Bloods International Award\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/advertising-student-team-takes-home-new-bloods-international-award\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/05\/CensHERship20-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"Billboard with white text on a pink background &quot;Vagina&quot; with the first &#039;a&#039; obscured by soap bubbles.\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">May 26, 2026<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n\n<p><script>\n  window.unibuddySettings = {\n    uni_id: 'boston-university-college-of-communication',\n    colour: 'CC0000',\n    domain: 'https:\/\/popcard.unibuddy.co\/',\n    title: 'Unibuddy Popcard',\n    align: 'right',\n    ubLang: 'en-US',\n    ubCookieConsent: 'necessary',\n  };\n<\/script><br \/>\n<script src=\"https:\/\/cdn.unibuddy.co\/unibuddy-popcard.js\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Program notes No GRE\u00a0required 3 semesters (full-time or part-time) Merit scholarships are available; no additional application required View tuition and&hellip;<\/p>\n","protected":false},"author":16717,"featured_media":28902,"parent":28677,"menu_order":1,"template":"","meta":{"_editor_template":""},"bu_progs_page-type":[1492],"bu_progs_degree-option":[1562],"bu_progs_education-level":[1594],"bu_progs_department-affiliation":[],"bu_progs_format":[],"bu_progs_availability":[],"bu_progs_location":[],"interest":[],"discipline-type":[1429],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28711"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-program-page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/16717"}],"version-history":[{"count":49,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28711\/revisions"}],"predecessor-version":[{"id":46976,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28711\/revisions\/46976"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/28902"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=28711"}],"wp:term":[{"taxonomy":"bu_progs_page-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_page-type?post=28711"},{"taxonomy":"bu_progs_degree-option","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_degree-option?post=28711"},{"taxonomy":"bu_progs_education-level","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_education-level?post=28711"},{"taxonomy":"bu_progs_department-affiliation","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_department-affiliation?post=28711"},{"taxonomy":"bu_progs_format","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_format?post=28711"},{"taxonomy":"bu_progs_availability","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_availability?post=28711"},{"taxonomy":"bu_progs_location","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_location?post=28711"},{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=28711"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=28711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}