{"id":28686,"date":"2021-04-27T13:33:20","date_gmt":"2021-04-27T17:33:20","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-program-page&#038;p=28686"},"modified":"2025-12-10T16:35:57","modified_gmt":"2025-12-10T21:35:57","slug":"bs-in-advertising","status":"publish","type":"bu-program-page","link":"https:\/\/www.bu.edu\/com\/programs\/advertising\/bs-in-advertising\/","title":{"rendered":"BS in Advertising"},"content":{"rendered":"\n<h4>Program Notes<\/h4>\n\n\n\n<ul><li><a href=\"https:\/\/www.bu.edu\/admissions\/tuition-aid\"><strong>BU meets 100% of your financial aid need<\/strong><\/a> for first-year US students and permanent residents with demonstrated need<\/li><li>ACT\/SAT Optional\u2014not required&nbsp;<\/li><li>STEM-designated program<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/admissions\/apply\/\">How to apply<\/a><\/div>\n<\/div>\n\n\n\n<h2>Bring Big Ideas to Life with a Major in Advertising<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>Agency Experience. Creative Community. Award-Winning Work. <\/strong>Shake up a brand, crack the code on a new consumer segment, or spark a cultural conversation with a major in advertising. BU COM preps you for any job in the ad industry with hands-on projects. Are you into pop culture? Obsessed with strategy? Love to write, design, or dream up wild ideas? Join us at the No. 1 School for Public Relations &amp; Advertising in the U.S. 2025 (College Factual).<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\">see courses<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2>A Major in Advertising Starts with \u201cWhat If \u2026\u201d<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>You\u2019ll learn from ad industry insiders<\/strong>\u2014professors who\u2019ve created Super Bowl ads, launched and managed global brands, and dreamed up viral campaigns at powerhouse agencies. They\u2019ll help you launch your own big ideas and your career with ad majors who love to ask \u201cwhat if \u2026\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>You learn every aspect of the ad business<\/strong>\u2014brand building, art direction, copywriting, video development, strategy, account management, consumer insights, media, and more. Find your calling and climb higher in this Bachelor\u2019s in Advertising.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>You build a jaw-dropping portfolio<\/strong>\u2014BU COM ad majors get unmatched industry experience in AdLab, Creative Cafe, Spring Break NYC Ad Tour, internships, and more. And your courses mirror entry-level ad agency positions with hands-on projects.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2>What Can You Do with a Major in Advertising?<\/h2>\n\n\n\n<p>A major in advertising from BU COM qualifies you for a wider range of roles than many other advertising programs. This is because we let you try out every aspect of the ad industry:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h4><strong>Creative Roles<\/strong><\/h4>\n\n\n\n<ul><li>Junior Art Director<\/li><li>Junior Copywriter<\/li><li>Content Creator<\/li><li>Social Media Creative<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4><strong>Strategy &amp; Research Roles<\/strong><\/h4>\n\n\n\n<ul><li>Brand Strategist (Junior\/Assistant)<\/li><li>Consumer Insights Analyst<\/li><li>Creative Strategist<\/li><li>Cultural Trends Analyst<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h4><strong>Media &amp; Data Roles<\/strong><\/h4>\n\n\n\n<ul><li>Media Planner\/Buyer<\/li><li>Digital Marketing Analyst<\/li><li>Paid Social Specialist<\/li><li>SEO\/SEM Coordinator<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4><strong>Client &amp; Account Roles<\/strong><\/h4>\n\n\n\n<ul><li>Account Coordinator<\/li><li>Project Manager (Entry Level)<\/li><li>Client Services Assistant<\/li><li>Production Assistant<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3>Jobs of Bachelor\u2019s in Advertising Alumni<\/h3>\n\n\n\n<p>BU COM ad majors have gone on to roles with:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h4><strong>Agencies<\/strong><\/h4>\n\n\n\n<ul><li>BBDO<\/li><li>David Miami<\/li><li>Digitas North America<\/li><li>Hill Holliday<\/li><li>Mischief<\/li><li>TBWA\\Chiat\\Day<\/li><li>Wieden &amp; Kennedy<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4>In-House<\/h4>\n\n\n\n<ul><li>American Express<\/li><li>Blue Bottle Coffee<\/li><li>ByteDance (TikTok)<\/li><li>Fidelity Investments<\/li><li>Games Research Lab<\/li><li>HubSpot<\/li><li>Lego<\/li><li>Lionsgate<\/li><li>L\u2019Or\u00e9al<\/li><li>Major League Baseball Players Association<\/li><li>Puma<\/li><li>Shiseido<\/li><li>Visa<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h4><\/h4>\n\n\n<div class=\"featured-text yellow-background wide-style left-align-headline\">\n\t<div class=\"featured-text__container\">\n\n\t\t\t\t\t<p class=\"featured-text__subtitle\">OUTCOME DATA<\/p>\n\t\t\t\t\n\t\t<div class=\"featured-text__content\">\n\t\t\t\t\t\t\t<h2 class=\"featured-text__title\">97%<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"featured-text__description\"><p>of alumni are employed, in school, or in another chosen activity.<\/p><p>77% Employed, 20% Continuing Education, 3% Still Seeking. Source: based on 132\/171 surveyed graduates of the 2024 class.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/for-current-students\/career-services\/degree-outcomes\/\">see more outcomes<\/a><\/div>\n<\/div>\n\n\n\n<h3>Hear from BU COM Alumni<\/h3>\n\n\n\n<p>COM grads never ghost us. They swing by to judge portfolio nights, drop internship DMs to your professors, and hire our rookies\u2014so you\u2019ll step onto campus with a built-in crew of industry insiders.<\/p>\n\n\n<div class=\"featured-content-card layout-3-cards grey-top-background\">\n\t<div class=\"featured-content-card__container\">\n\t\t<div class=\"featured-content-card__content\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"featured-content-card__cards\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"featured-content-card__card card-article\">\n\t\t\t\t\t\t\t\t<a class=\"card-article__link\" href=\"https:\/\/www.bu.edu\/com\/articles\/qa-with-advertising-undergraduate-victoria-rocha\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"card-article__image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2025\/12\/COM_COMtalk_QandA_25-2_BS-AD-Rocha-758x460.png\" class=\"attachment-bucom_card_large size-bucom_card_large wp-post-image\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-article__cat\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-article__cat-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"card-article__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-article__cat-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"card-article__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/alumni\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAlumni\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"card-article__title\">\n\t\t\t\t\t\t\t\t\t<a class=\"card-article__link\" href=\"https:\/\/www.bu.edu\/com\/articles\/qa-with-advertising-undergraduate-victoria-rocha\/\">\n\t\t\t\t\t\t\t\t\t\tFrom COM to Career: Q&#038;A With Victoria Rocha, BS Advertising\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<span class=\"card-article__date\">\n\t\t\t\t\t\t\t\tAugust 10, 2025\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<h2>Learn How to Get a Job in Advertising<\/h2>\n\n\n\n<p>You need a Bachelor\u2019s in Advertising centered on real projects to build your portfolio. BU COM coursework mirrors agency work. Get the experience of a junior agency employee while you\u2019re in the classroom\u2014concepting campaigns, shaping strategy, and refining your ideas through professional-grade critiques.&nbsp;<\/p>\n\n\n\n<p>By graduation, \u201centry level\u201d feels second nature.<\/p>\n\n\n\n<h3>Portfolio Course Highlights<\/h3>\n\n\n\n<p>We time your portfolio courses around high-stakes, real-world competitions. You can craft work for the global Young Ones (New York) and D&amp;AD (London) awards\u2014and bring home big wins. At the most recent Hatch Awards, BU COM student ideas swept 16 of 21 prizes. Here are just a few student campaigns for real clients:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1064073671?h=b68d8efb34\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div><figcaption>\u201cMake the Most of Your Time\u201d for Christopher Ward. By Yael Tarazi, AD, \u201925, and Madison Bernabeo, CW, \u201925. Class: CM424 Portfolio Development II.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1059536249?h=fe57fcc16f\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div><figcaption>\u201cThe People\u2019s Cream Cheese\u201d for Philadelphia Cream Cheese. By Lila Berger, AD, \u201925, and Abby Guttman, CW, \u201925. Class: CM424 Portfolio Development II.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1081541703?h=0cb72f3ef0\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div><figcaption>\u201cPut on Your Game Face\u201d for Xbox. By Lila Berger, AD, \u201925, and Carly Zymet, CW, \u201925. Class: CM424 Portfolio Development II.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"640\" height=\"360\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1081561079?h=b7bf6cdf9b\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/div><figcaption>\u201cKickin\u2019 it Old School\u201d for Converse. By Paige Yoskin, CW, \u201925, and Alexis Rodriguez, AD, \u201924. Class: CM423 Portfolio Development I.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2>Choose a Bachelor\u2019s in Advertising Offering Real Experience<\/h2>\n\n\n\n<p>BU COM\u2019s world-renowned AdLab + Boston\u2019s top agencies and cool brands give you real chances to get your work out in the world. You won\u2019t just study ads here\u2014you\u2019ll help make them.&nbsp;<\/p>\n\n\n\n<h3>Creative Cafe<\/h3>\n\n\n\n<p>Show off your rough sketches or polished portfolio to a lineup of creative directors, art directors, and copywriters from agencies like Mullen, Digitas, Arnold, and more at our virtual Creative Cafe. You\u2019ll get instant feedback plus more contacts than two years of interviews could ever deliver.<\/p>\n\n\n\n<h3>Spring Break NYC Ad Tour<\/h3>\n\n\n\n<p>The Spring Break NYC Ad Tour rockets you into boardrooms at powerhouse shops\u2014think Droga5, Saatchi, Amazon Ads, Giant Spoon, and more\u2014where you\u2019ll quiz the pros and soak up insider tips. The week wraps with a BU alumni mixer, turning spring break into your first big-city networking sprint.&nbsp;<\/p>\n\n\n\n<h3>AdLab<\/h3>\n\n\n\n<p>Welcome to AdLab\u2014the country\u2019s longest-running, student-run ad agency\u2014where class credit translates to running live campaigns for real clients. You and your team make key decisions, pitch straight to the brand, and rack up portfolio gold while faculty coach quietly from the wings.<\/p>\n\n\n\n\n<div class=\"block-featured-content block-featured-content-bu-student-group layout-right-thumbnail\">\n\t\t\t<div class=\"block-featured-content__image\">\n\t\t\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2021\/03\/ad-students-talking-banner-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"block-featured-content__content\">\n\t\t<span class=\"block-featured-content__category\">Student Groups<\/span>\n\n\t\t<h2 class=\"block-featured-content__title\">AdLab<\/h2>\n\n\t\t\n\t\t\t\t\t<div class=\"block-featured-content__excerpt\">\n\t\t\t\t<p>AdLab is the country\u2019s largest student-run agency, operating out of Boston University&#8217;s College of Communication.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t<a class=\"block-featured-content__button button\" href=\"https:\/\/www.bu.edu\/com\/student-group\/adlab\/\">\n\t\t\tLearn More\t\t\t<span class=\"u-visually-hidden\">\n\t\t\t\t About \t\t\t\tAdLab\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n\n<h3>Internships<\/h3>\n\n\n\n<p>You get on-the-job experience here. Ad majors at BU COM have held internships at:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<ul><li>DDB<\/li><li>Digitas<\/li><li>Giant Spoon<\/li><li>Havas<\/li><li>Hill Holliday<\/li><li>Laundry Service<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<ul id=\"block-a992d010-b728-4230-96a8-3aac52b4a548\"><li>Lego<\/li><li>Mullen<\/li><li>Ogilvy<\/li><li>Saatchi &amp; Saatchi<\/li><li>Wasserman<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2>Learn with Ad Industry Insiders<\/h2>\n\n\n\n<p>Learn from legends. BU COM faculty have worked at firms like BBDO, Deutsch, Hill Holliday, MullenLowe, Digitas, and many more. They\u2019ve won awards from Cannes, MITX, Echo, Hatch, OneShow, Clio, and <em>USA Today<\/em>. They\u2019ve even created ads that are among the all-time top 10 Super Bowl spots.<\/p>\n\n\n\n<p>Get plugged into their contact lists\u2014instant access to mentors, internships, and day-one job leads.<\/p>\n\n\n\n\t<div class=\"related-content related-profiles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tMeet the Advertising Faculty\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/profiles\/faculty\/?discipline=advertising\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"related-content__list\">\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-37260 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/christopher-b-lee\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2023\/10\/PRINT_BU_Faculty_Lee-C_010251-copy-630x1024-1-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Chris Lee portrait\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Christopher B. Lee<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Senior Lecturer, Advertising<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-30820 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/dennis-reilly\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"350\" src=\"\/com\/files\/2021\/09\/dennis-reilly-profile.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Portrait of Dennis Reilly\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Dennis Reilly<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Lecturer, Advertising<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-13017 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/doug-gould\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2018\/01\/Doug-Gould-2-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Doug Gould<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Professor of the Practice, Advertising<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-34479 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/elizabeth-stanley\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2022\/10\/Stanley-310x504.jpeg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Elizabeth Stanley<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Lecturer, Advertising<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-43483 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/ghazaleh-farrokhi\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2025\/09\/Ghazaleh_Headshot_Hanger-310x504.png\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Ghazaleh Farrokhi headshot\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Ghazaleh Farrokhi<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Lecturer<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t\t\n<div class=\"profile-card post-37268 profile type-profile status-publish hentry discipline-type-advertising profile-type-faculty\">\n\t<a class=\"profile-card__link\" href=\"https:\/\/www.bu.edu\/com\/profile\/hong-ko\/\">\n\t\t\t\t\t<div class=\"profile-card__image\">\n\t\t\t\t<img width=\"310\" height=\"504\" src=\"\/com\/files\/2023\/10\/Ko_crop_highres-630x1024-2-310x504.jpg\" class=\"attachment-bucom_profile size-bucom_profile\" alt=\"Hong Ko headshot\" loading=\"lazy\" \/>\t\t\t<\/div>\n\t\t\t\t\n\t\t<div class=\"profile-card__information\">\n\t\t\t<h4 class=\"profile-card__name\">Hong Ko<\/h4>\n\n\t\t\t\t\t\t\t<h5 class=\"profile-card__title\">Associate Professor of the Practice, Strategic Communication and Advertising<\/h5>\n\t\t\t\t\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n<h3>Comparing Programs<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/academics\/media-science\/bs-in-media-science\/\"><strong>BS in Media Science<\/strong><\/a>:<strong> <\/strong>Choose Media Science if you love digging into data, testing messages, and backing recommendations with evidence. It\u2019s ideal for those eyeing consultant or research-heavy roles.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/academics\/public-relations\/bs-in-public-relations\/\"><strong>BS in Public Relations<\/strong><\/a>:<strong> <\/strong>Pick Public Relations if you\u2019re driven to shape public opinion and guide organizations through opportunity or crisis.<\/p>\n\n\n\n<h2>Enjoy Student Life at BU COM<\/h2>\n\n\n\n<p>BU life is fast paced, creative, diverse, and full of energy\u2014just like Boston. With 450+ clubs, D1 sports, and a campus in the heart of the city, you\u2019ll never be bored. It\u2019s the kind of place where you can find your people and chase what excites you. And did we mention four years of guaranteed housing?&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/admissions\/\">what&#8217;s bu like?<\/a><\/div>\n<\/div>\n\n\n\n<h2>Visit Us<\/h2>\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-full-width\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/zzwByUyqCrY?si=8I9oTlcdUF4d0Rkr\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/com\/admissions\/visit\/\">see the campus<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/bu-com.liaisoncas.com\/applicant-ux\/#\/login\">apply now<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n\t<div class=\"related-content related-articles\">\n\t\t<div class=\"related-content__header\">\n\t\t\t\t\t\t\t<h3 class=\"related-content__title\">\n\t\t\t\t\tAdvertising News\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"related-content__more-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/?category=advertising\">\n\t\t\t\t\t\t\t\t\t\t\tMore\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"related-content__list\">\n\t\t\t\t\t\t\t\n<div class=\"article-card post-45543 bu-article type-bu-article status-publish has-post-thumbnail hentry category-advertising category-com-365 category-public-relations tag-new-york-city\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/com-365\/\">\n\t\t\t\t\t\t\tCOM\/365\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/public-relations\/\">\n\t\t\t\t\t\t\tPublic Relations\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/a-creative-field-trip\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tA Creative Field Trip\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/a-creative-field-trip\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/03\/a-creative-fieldtrip-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"Students pose for a quick selfie during the 2025 public relations trip to New York City\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">March 18, 2026<\/div>\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"article-card post-45285 bu-article type-bu-article status-publish has-post-thumbnail hentry category-advertising category-film-television category-journalism category-media-science category-public-relations tag-ai tag-artificial-intelligence\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/film-television\/\">\n\t\t\t\t\t\t\tFilm &amp; TV\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/journalism\/\">\n\t\t\t\t\t\t\tJournalism\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/media-science\/\">\n\t\t\t\t\t\t\tMedia Science\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/public-relations\/\">\n\t\t\t\t\t\t\tPublic Relations\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/coms-critical-embrace-of-ai\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tCOM\u2019s Critical Embrace of AI\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/coms-critical-embrace-of-ai\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2026\/02\/comtalk-ai-banner-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">February 25, 2026<\/div>\n<\/div>\n\t\t\t\t\t\t\t\n<div class=\"article-card post-44789 bu-article type-bu-article status-publish has-post-thumbnail hentry category-advertising category-honors bu-publication-test\">\n\t<div class=\"article-card__link\">\n\t\t\t\t\t<div class=\"article-card__cat\">\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\">\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"article-card__cat-item\">\n\t\t\t\t\t\t<a class=\"article-card__cat-item-link\" href=\"https:\/\/www.bu.edu\/com\/category\/honors\/\">\n\t\t\t\t\t\t\tHonors\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"article-card__heading\">\n\t\t\t<a class=\"article-card__heading-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/students-win-at-fall-2025-adlabbies\/\">\n\t\t\t\t<h4 class=\"article-card__title\">\n\t\t\t\t\tStudents win at Fall 2025 AdLabbies\t\t\t\t<\/h4>\n\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t\t\t\t<a class=\"article-card__image-link\" href=\"https:\/\/www.bu.edu\/com\/articles\/students-win-at-fall-2025-adlabbies\/\">\n\t\t\t\t<div class=\"article-card__image\">\n\t\t\t\t\t<img width=\"758\" height=\"460\" src=\"\/com\/files\/2025\/12\/251204_AdLabbies-13-758x460.jpg\" class=\"attachment-bucom_card_large size-bucom_card_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<\/div>\n\t<div class=\"article-card__date\">December 19, 2025<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Program Notes BU meets 100% of your financial aid need for first-year US students and permanent residents with demonstrated need&hellip;<\/p>\n","protected":false},"author":16717,"featured_media":28903,"parent":28677,"menu_order":2,"template":"","meta":{"_editor_template":""},"bu_progs_page-type":[1492],"bu_progs_degree-option":[1507],"bu_progs_education-level":[1593],"bu_progs_department-affiliation":[],"bu_progs_format":[],"bu_progs_availability":[],"bu_progs_location":[],"interest":[1433,1440,1443,1446,1441,1448],"discipline-type":[1429],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28686"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-program-page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/16717"}],"version-history":[{"count":26,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28686\/revisions"}],"predecessor-version":[{"id":44703,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28686\/revisions\/44703"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-program-page\/28677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/28903"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=28686"}],"wp:term":[{"taxonomy":"bu_progs_page-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_page-type?post=28686"},{"taxonomy":"bu_progs_degree-option","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_degree-option?post=28686"},{"taxonomy":"bu_progs_education-level","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_education-level?post=28686"},{"taxonomy":"bu_progs_department-affiliation","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_department-affiliation?post=28686"},{"taxonomy":"bu_progs_format","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_format?post=28686"},{"taxonomy":"bu_progs_availability","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_availability?post=28686"},{"taxonomy":"bu_progs_location","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_progs_location?post=28686"},{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=28686"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=28686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}