{"id":34094,"date":"2022-08-15T00:46:54","date_gmt":"2022-08-15T04:46:54","guid":{"rendered":"http:\/\/www.bu.edu\/com\/event\/inclusive-marketing-how-to-get-it-right\/"},"modified":"2022-10-03T14:41:36","modified_gmt":"2022-10-03T18:41:36","slug":"inclusive-marketing-how-to-get-it-right","status":"publish","type":"bu-event","link":"https:\/\/www.bu.edu\/com\/event\/inclusive-marketing-how-to-get-it-right\/","title":{"rendered":"Inclusive Marketing: How To Get It Right"},"content":{"rendered":"\n<p>Is your marketing just as inclusive as your audience and your company? If not, you may want to take a second look at how you promote to your audience. In a 2021 McKinsey report on brand authenticity, about 76% of millennials and Gen Xers said they were more likely to purchase products from an inclusive brand who genuinely promoted diversity. So how do you take your marketing from acknowledging specific heritage months to incorporating to your everyday business and marketing practices? Join our panelists as we discuss best practices for companies and brands to authentically capture the hearts and buy-in of your diverse consumers and employees.<\/p>\n\n\n\n<h4>Panel: <\/h4>\n\n\n\n<ul><li>Lucia Rodriguez (COM&#8217;97), VP of DEI Marketing \u2013 Advancing Hispanics and Latinos at JPMorgan Chase &amp; Co; <\/li><li>Sekou White (CAS&#8217;00), VP &amp; Head of Developer Marketing at Turing; <\/li><li>Clara Luo (Questrom &#8217;12), Senior Manager, Marketing Strategy at Deloitte; <\/li><li>Matt Tumminello, Founder and President of Target 10; <\/li><li>Cassandre Cruz (COM&#8217;08), Brand Strategy Lead at Bose Corporation, moderator.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" title=\"Inclusive Marketing: How To Get It Right\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/geqZJejInyQ?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.bu.edu\/com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Is your marketing just as inclusive as your audience and&hellip;<\/p>\n","protected":false},"featured_media":34473,"template":"","meta":{"_event_starts":"1663185600","_editor_event_starts":"2022-09-14 15:00:00","_event_ends":"1663189200","_editor_event_ends":"2022-09-14 16:00:00","_url":"https:\/\/trusted.bu.edu\/s\/1759\/2-bu\/19\/1col.aspx?sid=1759&amp;gid=2&amp;pgid=11540&amp;content_id=13626","_event_id":"269409","_online_event":false,"_featured_event":false,"_api_data":"{\"starts\":1663182000,\"ends\":1663185600,\"summary\":\"Inclusive Marketing: How To Get It Right\",\"location\":\"\",\"id\":269409,\"oid\":null,\"url\":\"https:\/\/trusted.bu.edu\/s\/1759\/2-bu\/19\/1col.aspx?sid=1759&amp;gid=2&amp;pgid=11540&amp;content_id=13626\",\"allday\":null,\"topics\":\"7149,8328\",\"recurs\":null,\"when\":\"3:00 pm to 4:00 pm on Wednesday, September 14, 2022\",\"description\":\"Is your marketing just as inclusive as your audience and your company? If not, you may want to take a second look at how you promote to your audience. In a 2021 McKinsey report on brand authenticity, about 76% of millennials and Gen Xers said they were more likely to purchase products from an inclusive brand who genuinely promoted diversity. So how do you take your marketing from acknowledging specific heritage months to incorporating to your everyday business and marketing practices? Join our panelists as we discuss best practices for companies and brands to authentically capture the hearts and buy-in of your diverse consumers and employees. Panel:rnClara Luo (Questrom'12), Marketing Strategy Leader, Senior Manager at Deloitte; Lucia Rodriguez (COM'97), VP of Cultural Insights and Marketing Strategy at Santiago Solutions Group; Matt Tumminello, Founder and President at Target 10; Brianna Vieira (COM'16), Senior Brands Analyst at minds + assembly; Sekou White (CAS'00), VP &amp; Head of Developer Marketing at Turing.rn\",\"start_date\":\"2022-09-14\",\"end_date\":\"2022-09-14\",\"start_time\":\"19:00:00\",\"end_time\":\"20:00:00\",\"priority\":\"0\",\"status\":\"0\",\"class\":\"0\",\"owner\":\"bglass\",\"created_on\":\"2022-08-03 18:08:38\",\"modified_by\":\"bglass\",\"modified_on\":\"2022-08-03 18:09:48\",\"timezone\":\"US\/Eastern\",\"short_summary\":\"\",\"published\":\"1\",\"short_title\":\"\"}"},"interest":[],"discipline-type":[],"event-topic":[1411,1422],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-event\/34094"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-event"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/34473"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=34094"}],"wp:term":[{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=34094"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=34094"},{"taxonomy":"event-topic","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/event-topic?post=34094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}