{"id":31677,"date":"2021-10-27T15:32:03","date_gmt":"2021-10-27T19:32:03","guid":{"rendered":"http:\/\/www.bu.edu\/com\/event\/the-future-of-direct-to-consumer-brands\/"},"modified":"2021-11-10T13:35:50","modified_gmt":"2021-11-10T18:35:50","slug":"the-future-of-direct-to-consumer-brands","status":"publish","type":"bu-event","link":"https:\/\/www.bu.edu\/com\/event\/the-future-of-direct-to-consumer-brands\/","title":{"rendered":"The Future of Direct to Consumer Brands"},"content":{"rendered":"\n<p>Direct-to-consumer sales and marketing is on the rise in our global economy. In 2021, the direct-to-consumer market is expected to reach nearly $20 billion sales worldwide \u2013 up from $6.85 billion in 2017. Join Boston University expert alumni and faculty for a discussion focusing on the latest direct-to-consumer marketing trends, why is this field growing, what makes a direct-to-consumer company successful, and if there will be a ceiling to this strategy.<\/p>\n\n\n\n<h4>Panel: <\/h4>\n\n\n\n<ul><li>Todd Van Hoosear, COM faculty (moderator); <\/li><li>Amanda Curtis (COM&#8217;09) Co-Founder &amp; CEO N.A.bld + Nineteenth Amendment;<\/li><li> Anne Sommers Welch (CAS&#8217;88), Creative Vision &amp; Content Entrepreneur<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Direct-to-consumer sales and marketing is on the rise in our&hellip;<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_event_starts":"1636574400","_editor_event_starts":"2021-11-10T15:00:00","_event_ends":"1636578000","_editor_event_ends":"2021-11-10T16:00:00","_url":"https:\/\/trusted.bu.edu\/s\/1759\/2-bu\/19\/1col.aspx?sid=1759&amp;gid=2&amp;pgid=10844&amp;content_id=12553","_event_id":"259703","_online_event":false,"_featured_event":false,"_api_data":"{\"starts\":1636574400,\"ends\":1636578000,\"summary\":\"The Future of Direct to Consumer Brands\",\"location\":\"\",\"id\":259703,\"oid\":null,\"url\":\"https:\/\/trusted.bu.edu\/s\/1759\/2-bu\/19\/1col.aspx?sid=1759&amp;gid=2&amp;pgid=10844&amp;content_id=12553\",\"allday\":null,\"topics\":\"5153,7149\",\"recurs\":null,\"when\":\"3:00 pm to 4:00 pm on Wednesday, November 10, 2021\",\"description\":\"Direct-to-consumer sales and marketing is on the rise in our global economy. In 2021, the direct-to-consumer market is expected to reach nearly $20 billion sales worldwide &ndash; up from $6.85 billion in 2017. Join Boston University expert alumni and faculty for a discussion focusing on the latest direct-to-consumer marketing trends, why is this field growing, what makes a direct-to-consumer company successful, and if there will be a ceiling to this strategy.rnrnPanel: Todd Van Hoosear, COM faculty (moderator); Amanda Curtis (COM'09) Co-Founder &amp; CEO N.A.bld + Nineteenth Amendment; Anne Sommers Welch (CAS'88), Creative Vision &amp; Content Entrepreneur  \",\"start_date\":\"2021-11-10\",\"end_date\":\"2021-11-10\",\"start_time\":\"19:00:00\",\"end_time\":\"20:00:00\",\"priority\":\"0\",\"status\":\"0\",\"class\":\"0\",\"owner\":\"bglass\",\"created_on\":\"2021-10-27 18:55:13\",\"modified_by\":\"bglass\",\"modified_on\":\"2021-10-27 18:55:16\",\"timezone\":\"US\/Eastern\",\"short_summary\":\"\",\"published\":\"1\",\"short_title\":\"\",\"Notification\":\"\"}"},"interest":[],"discipline-type":[],"event-topic":[1411,1420],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-event\/31677"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-event"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-event"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=31677"}],"wp:term":[{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=31677"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=31677"},{"taxonomy":"event-topic","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/event-topic?post=31677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}