{"id":26889,"date":"2021-03-11T15:02:38","date_gmt":"2021-03-11T20:02:38","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-career-path&p=26889"},"modified":"2021-04-24T15:24:57","modified_gmt":"2021-04-24T19:24:57","slug":"media-planner","status":"publish","type":"bu-career-path","link":"https:\/\/www.bu.edu\/com\/career-path\/media-planner\/","title":{"rendered":"Media Planner"},"content":{"rendered":"\n

A Media Planner both orchestrates the placement and analyzes the impact of paid advertising and social media on behalf of a product or service.<\/p>\n\n\n\n

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Casey Traverse<\/strong> (’19)
Former Media Planner, Media Hub Global<\/p>\n\n\n\n

“As a former Media Planner at Mediahub Worldwide, I always enjoyed having to employ both my creativity and problem solving skills every day. Working on the advertising strategy of the many challenger brands at Mediahub required our teams to come up with new and innovative solutions that would resonate with our target audience; witnessing how our ads drove performance at the end of a campaign was the ultimate reward for all the hard work and effort we put into the program.”<\/p>\n\n\n\n

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casey on linkedin<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Explore more:<\/h3>\n\n\n\n\n
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\n\t\tStudent Groups<\/span>\n\n\t\t

AdLab<\/h2>\n\n\t\t\n\t\t\t\t\t
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AdLab is the country\u2019s largest student-run agency, operating out of Boston University’s College of Communication.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLearn More\t\t\t\n\t\t\t\t About \t\t\t\tAdLab\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A Media Planner both orchestrates the placement and analyzes the impact of paid advertising and social media on behalf of…<\/p>\n","protected":false},"featured_media":0,"template":"","interest":[1440,1444,1446],"discipline-type":[1429,1439],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-career-path\/26889"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-career-path"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-career-path"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=26889"}],"wp:term":[{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=26889"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=26889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}