{"id":8455,"date":"2016-10-11T12:20:23","date_gmt":"2016-10-11T16:20:23","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?p=8455"},"modified":"2020-01-09T17:12:52","modified_gmt":"2020-01-09T22:12:52","slug":"prlab-case-study-media-relations-flavor-launch-ben-jerrys","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/prlab-case-study-media-relations-flavor-launch-ben-jerrys\/","title":{"rendered":"PRLab case Study: Ben &#038; Jerry&#8217;s"},"content":{"rendered":"<h2>MEDIA RELATIONS \u2013 FLAVOR LAUNCH<\/h2>\n<aside class=\"callout-checklistitem primary col-sm-full blue\"><h3 class=\"checklist-title\">Situation<\/h3><p>Ben &#038; Jerry\u2019s Boston came to PRLab to help raise awareness for Protect Our Winters, a social movement against climate change, as part of the launch of a new ice-cream flavor. The Boston Scoop Shop hoped to reach young professionals and college students with this effort.<\/p><\/aside>\n<aside class=\"callout-checklistitem primary col-sm-full blue\"><h3 class=\"checklist-title\">Solution<\/h3><p>The team recommended promoting the new flavor through a media launch event. PRLab conducted a focused outreach program to bring in local and relevant journalists and bloggers. They designed an engaging event experience that both showcased the new flavors and the social cause. In addition, the team also passed out samples to potential customers to spread the word even further.<\/p><\/aside>\n<aside class=\"callout-checklistitem primary col-sm-full blue\"><h3 class=\"checklist-title\">Results<\/h3><p>In the end, 16 bloggers and journalists attended the event, with six secured media hits. The resulting media coverage reached the target audience and highlighted the new flavor and its connection to Protect Our Winters, helping to raise awareness of an important cause in a creative way.<\/p><\/aside>\n<p><center><br \/>\nLearn more about what PRLab does.<br \/>\n<br \/>\n<a href=\"http:\/\/www.bu.edu\/prlab\/\" class=\"button bg-green\">More info<\/a><br \/>\n<br \/>\nVisit the <a href=\"https:\/\/www.bu.edu\/com\/academics\/what-we-do\/public-relations\/\">Public Relations<\/a> page for more opportunities.<br \/>\n<br \/>\n<\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MEDIA RELATIONS \u2013 FLAVOR LAUNCH Learn more about what PRLab does. Visit the Public Relations page for more opportunities.<\/p>\n","protected":false},"author":12415,"featured_media":0,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[1],"tags":[439,1277],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/8455"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/12415"}],"version-history":[{"count":9,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/8455\/revisions"}],"predecessor-version":[{"id":8460,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/8455\/revisions\/8460"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=8455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=8455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=8455"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=8455"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=8455"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=8455"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=8455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}