{"id":8453,"date":"2016-10-11T12:20:18","date_gmt":"2016-10-11T16:20:18","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?p=8453"},"modified":"2020-01-09T17:21:04","modified_gmt":"2020-01-09T22:21:04","slug":"prlab-case-study-red-sox-foundation","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/prlab-case-study-red-sox-foundation\/","title":{"rendered":"PRLab case Study: RED SOX FOUNDATION"},"content":{"rendered":"<aside class=\"callout-checklistitem primary col-sm-full blue\"><h3 class=\"checklist-title\">Situation<\/h3><p>Red Sox Foundation participated in PRoBono 2015 to gain ideas for its 2015 #GivingTuesday campaign. This relatively new \u201choliday,\u201d the Tuesday after Thanksgiving is growing into a viral phenomenon. Red Sox Foundation was looking for ways to improve their fundraising efforts on this one day.<\/p><\/aside>\n<aside class=\"callout-checklistitem primary col-sm-full blue\"><h3 class=\"checklist-title\">Solution<\/h3><p>After meeting with the client, the team, comprised of both PRLab and AdLab students, worked all night to develop a comprehensive social media campaign, create an email blast to encourage donors to give on #GivingTuesday, generate three concepts\/ideas for a publicity\/awareness campaign, and design an infographic and logo to be used in all marketing efforts.<\/p><\/aside>\n<aside class=\"callout-checklistitem primary col-sm-full blue\"><h3 class=\"checklist-title\">Results<\/h3><p>Red Sox Foundation implemented the PRoBono \u201cCountdown\u201d campaign concepts and exceeded the 2014 results by more than 400%. The team\u2019s efforts also garnered a Silver Bell Award from the Publicity Club of New England and won the Community\/Nonprofit Partnership category<br \/>\nin PR Daily\u2019s Nonprofit PR Awards.<\/p><\/aside>\n<p><center><br \/>\nLearn more about what PRLab does.<br \/>\n<br \/>\n<a href=\"http:\/\/www.bu.edu\/prlab\/\" class=\"button bg-green\">More info<\/a><br \/>\n<br \/>\nVisit the <a href=\"https:\/\/www.bu.edu\/com\/academics\/what-we-do\/public-relations\/\">Public Relations<\/a> page for more opportunities.<br \/>\n<br \/>\n<\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about what PRLab does. Visit the Public Relations page for more opportunities.<\/p>\n","protected":false},"author":12415,"featured_media":0,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[1],"tags":[439,1277],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/8453"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/12415"}],"version-history":[{"count":2,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/8453\/revisions"}],"predecessor-version":[{"id":8467,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/8453\/revisions\/8467"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=8453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=8453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=8453"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=8453"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=8453"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=8453"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=8453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}