{"id":6680,"date":"2016-02-08T11:42:03","date_gmt":"2016-02-08T16:42:03","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?p=6680"},"modified":"2020-01-27T13:23:17","modified_gmt":"2020-01-27T18:23:17","slug":"advertising-professors-make-ad-ages-super-bowl-top-50","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/advertising-professors-make-ad-ages-super-bowl-top-50\/","title":{"rendered":"Advertising professors make Ad Age&#8217;s Super Bowl top 50"},"content":{"rendered":"<p>In commemoration of the Super Bowl&#8217;s 50th anniversary, Ad Age published a list of top 50 big game ads of all time. The list, cultivated by the editors, included professors <a href=\"https:\/\/www.bu.edu\/com\/profile\/edward-boches\/\">Edward Boches<\/a> and <strong>Doug Gould<\/strong> as #2 and #3, respectively.<\/p>\n<p><strong>2. Monster.com, &#8220;When I Grow Up.&#8221;<\/strong> &#8220;I want to claw my way up to middle management.&#8221; The litany of sour aspriations from childen in this 1999 spot from Mullen hit home for adults in dead-end jobs and resulted in the perfect message for a job site. And it worked: &#8220;Before the Super Bowl, Monster.com&#8217;s traffic was running at about 1.5 million unique visitors per month,&#8221; said Ad Age in 2000. &#8220;For the remainder of 1999, it averaged 2.5 million visitors per month. And the number of resume searches, on the day after the Super Bowl, increased by a factor of 300.&#8221; To think it almost didn&#8217;t happen: <a href=\"http:\/\/adage.com\/article\/news\/monster-show\/58137\/\">read the history of the commercial here.<\/a><\/p>\n<div class=\"videoWrapper\"><iframe loading=\"lazy\" width=\"300\" height=\"150\" src=\"https:\/\/www.youtube.com\/embed\/myG8hq1Mk00\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>3. Budweiser, &#8220;Respect.&#8221;<\/strong> Simple but spectacular: The Budweiser Clydesales pay eloquent tribute to a country shattered by Sept. 11. The marketer and the creator of the spot, Hill, Holliday, Connors Cosmopulos, took some heat for &#8220;commercializing&#8221; tragedy. But consumers loved the spot \u2014 and so did Ad Age. (Video is not available on YouTube)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In commemoration of the Super Bowl&#8217;s 50th anniversary, Ad Age published a list of top 50 big game ads of&hellip;<\/p>\n","protected":false},"author":10949,"featured_media":0,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[34],"tags":[942,1278,944,947,751,816,945,946,943,929,950,249],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/6680"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/10949"}],"version-history":[{"count":19,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/6680\/revisions"}],"predecessor-version":[{"id":18865,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/6680\/revisions\/18865"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=6680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=6680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=6680"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=6680"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=6680"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=6680"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=6680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}