{"id":6642,"date":"2016-02-01T11:30:18","date_gmt":"2016-02-01T16:30:18","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?p=6642"},"modified":"2020-01-27T14:21:45","modified_gmt":"2020-01-27T19:21:45","slug":"jen-rodstrom-02-temkin-group","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/jen-rodstrom-02-temkin-group\/","title":{"rendered":"Jen Rodstrom ’02, Temkin Group"},"content":{"rendered":"
\"Jen-Rodstrom-Headshot\"
Customer Experience Transformist, Temkin Group<\/figcaption><\/figure>\n
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What has your career\/education path been like since graduating?<\/h3>\n<\/div>\n

I have built a successful career over the past 10+ years as a customer experience practitioner and market research professional. My areas of expertise include customer insight, voice of the customer, text analytics, and all facets of market research. After graduating from COM, I worked for a market research consultancy, managed voice of the customer programs at Bose and Constant Contact, and I currently am a Customer Experience Transformist at Temkin Group. In my current role I work as a researcher and consultant in the customer experience field.<\/p>\n

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Why did you choose your particular field of study at COM?<\/h3>\n<\/div>\n

Prior to attending the graduate program in Applied Communication Research<\/a> at COM, I had worked in a variety of non-profit communications roles. I became intrigued with better understanding what motivated different audiences to support environmental causes. I had realized that it was very difficult to “sell” a concept using the values and jargon of the organization rather than focusing on what appealed to the audience doing the “buying” \u00a0 By attending COM I knew I would develop the research skills needed to segment audiences and measure the impact of different types of communications.<\/p>\n

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What skills from the program have you found most valuable?<\/h3>\n<\/div>\n

The quantitative analysis skills I gained from Dr. Michael Elasmar’s <\/a>research classes have proved invaluable throughout my career. Being able to turn data into actionable insights has been critical to my success, and I credit my COM classes with helping me to learn and develop these skills.<\/p>\n","protected":false},"excerpt":{"rendered":"

What has your career\/education path been like since graduating? I have built a successful career over the past 10+ years…<\/p>\n","protected":false},"author":10949,"featured_media":0,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[1],"tags":[53,743,907,771,908,856,909],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/6642"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/10949"}],"version-history":[{"count":5,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/6642\/revisions"}],"predecessor-version":[{"id":22892,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/6642\/revisions\/22892"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=6642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=6642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=6642"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=6642"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=6642"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=6642"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=6642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}