{"id":6112,"date":"2015-11-23T12:16:01","date_gmt":"2015-11-23T17:16:01","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?p=6112"},"modified":"2020-01-09T18:02:25","modified_gmt":"2020-01-09T23:02:25","slug":"prlab-case-study-restoration-resources","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/prlab-case-study-restoration-resources\/","title":{"rendered":"PRLab case study: Restoration Resources"},"content":{"rendered":"<aside class=\"callout-checklistitem primary col-sm-full blue\"><h3 class=\"checklist-title\">Situation<\/h3><p>Restoration Resources, a long-time PRLab client, sells and rents antique home decor and architectural salvage. The company salvages materials from buildings around New England that are to be torn down and reuses these architectural elements as unique pieces in period properties and modern homes. During the spring 2014 semester, the team was challenged with expanding Restoration Resources&#8217; customer base in New England and generating awareness and enthusiasm for repurposing antique salvage and vintage pieces in modern, creative ways.<\/p><\/aside>\n<p>&nbsp;<\/p>\n<aside class=\"callout-checklistitem primary col-sm-full blue\"><h3 class=\"checklist-title\">Solution<\/h3><p>The team&#8217;s strategy focused on targeting broader national media, as well as reorganizing and expanding Restoration Resources social media accounts to increase awareness and customers.  The team developed and implemented detailed public relations plan to outline their semester goals for the client<\/p><\/aside>\n<p>&nbsp;<\/p>\n<aside class=\"callout-checklistitem primary col-sm-full blue\"><h3 class=\"checklist-title\">Results<\/h3><p><\/p>\n<ul>\n<li>Wrote five soft news stories for national and local outlets<\/li>\n<li>Wrote and pitched three articles promoting in-store events<\/li>\n<li>Secured promotional articles in <strong>four<\/strong> major outlets, including This Old House, WCVB and more<\/li>\n<li>Created and updated profile pages for ecommerce and online platforms, including Amazon, Etsy, ebay, Pinterest and Facebook<\/li>\n<li>Created <strong>12<\/strong> DIY videos and <strong>three<\/strong> slideshows for YouTube<\/li>\n<li>Revamped Pinterest pages and designed <strong>15<\/strong> Pinterest boards<\/li>\n<li>Gained <strong>218<\/strong> new Pinterest followers<\/li>\n<p><\/p><\/aside>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;<\/p>\n","protected":false},"author":10949,"featured_media":0,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[876],"tags":[291,439,1277,849,19],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/6112"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/10949"}],"version-history":[{"count":7,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/6112\/revisions"}],"predecessor-version":[{"id":6417,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/6112\/revisions\/6417"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=6112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=6112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=6112"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=6112"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=6112"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=6112"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=6112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}