{"id":6019,"date":"2015-11-19T15:30:21","date_gmt":"2015-11-19T20:30:21","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?p=6019"},"modified":"2020-01-09T18:04:15","modified_gmt":"2020-01-09T23:04:15","slug":"the-algonquin-club-of-boston","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/the-algonquin-club-of-boston\/","title":{"rendered":"PRLab case study: The Algonquin Club of Boston"},"content":{"rendered":"<aside class=\"callout-checklistitem primary col-sm-full blue\"><h3 class=\"checklist-title\">Situation<\/h3><p>The Algonquin Club of Boston, founded in 1886, is a social club that puts an emphasis on professional networking for women and men with a widespread range of experiences and backgrounds in the Greater Boston Area. During the spring 2014 semester, the account team was challenged with developing a strategy to attract new members to the club. <\/p><\/aside>\n<p>&nbsp;<\/p>\n<aside class=\"callout-checklistitem primary col-sm-full blue\"><h3 class=\"checklist-title\">Solution<\/h3><p>The team&#8217;s strategy for attracting new members included establishing a social media strategy for Facebook, Twitter and LinkedIn. By focusing on social media, the team sought to attract prospective members in the medicine, business and law industries. In order to transform the Club&#8217;s social media platforms, the team focused on Boston-based news stories and actively connected with new and current members.<\/p><\/aside>\n<p>&nbsp;<\/p>\n<aside class=\"callout-checklistitem primary col-sm-full blue\"><h3 class=\"checklist-title\">Results<\/h3><p><\/p>\n<ul>\n<li>Increased average Facebook likes by <strong>67 percent<\/strong> and Twitter followers by <strong>46 percent<\/strong><\/li>\n<li>Increased average Twitter retweets per week by <strong>800 percent<\/strong><\/li>\n<li>Increased average Twitter posts per week by <strong>145 percent<\/strong> and Facebook posts per week by <strong>161 percent<\/strong><\/li>\n<li>Created a media list for lifestyle and event coverage<\/li>\n<li>Provided analysis for Advise Realty<\/li>\n<li>Developed content for company newsletter<\/li>\n<\/ul>\n<p><\/p><\/aside>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;<\/p>\n","protected":false},"author":10949,"featured_media":0,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[876],"tags":[836,439,1277,19],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/6019"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/10949"}],"version-history":[{"count":28,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/6019\/revisions"}],"predecessor-version":[{"id":6421,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/6019\/revisions\/6421"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=6019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=6019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=6019"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=6019"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=6019"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=6019"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=6019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}