{"id":46191,"date":"2026-05-18T14:32:05","date_gmt":"2026-05-18T18:32:05","guid":{"rendered":"https:\/\/www.bu.edu\/com\/?post_type=bu-article&#038;p=46191"},"modified":"2026-05-18T14:46:17","modified_gmt":"2026-05-18T18:46:17","slug":"adlabbies-honors-for-best-campaigns-from-spring","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/adlabbies-honors-for-best-campaigns-from-spring\/","title":{"rendered":"AdLabbies Honors for Best Campaigns From Spring"},"content":{"rendered":"\t<div class=\"wp-block-editorial-leadin bu-blocks-block-editorial-leadin is-style-default has-media has-media-focus-center-middle\">\n\t\t<div class=\"container-lockup\">\n\n\t\t\t<div class=\"wp-block-leadin-media\">\n\t\t\t\t\n\t\t\t\t<img width=\"1340\" height=\"843\" src=\"\/com\/files\/2026\/05\/spring-2026-adlabbies-hero.png\" class=\"\" alt=\"GrandLabbie winners posing with their awards.\" loading=\"lazy\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2026\/05\/spring-2026-adlabbies-hero.png 1340w, https:\/\/www.bu.edu\/com\/files\/2026\/05\/spring-2026-adlabbies-hero-636x400.png 636w, https:\/\/www.bu.edu\/com\/files\/2026\/05\/spring-2026-adlabbies-hero-1024x644.png 1024w, https:\/\/www.bu.edu\/com\/files\/2026\/05\/spring-2026-adlabbies-hero-768x483.png 768w\" sizes=\"(max-width: 1340px) 100vw, 1340px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<p class=\"wp-block-editorial-leadin-caption wp-prepress-component-caption\">GrandLabbie winners: Jialu (Ellen) Ni, Ashley Yang, Jessica Tonthat, Lauren Schellamer, Amelia Edelsberg, Emerson Gray and Emilyse Minaya.<\/p>\n\t\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"container-words-outer\">\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"container-words-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAdLabbies Honors for Best Campaigns From Spring\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n\t<div class=\"wp-prepress-component-metabar\">\n\t\t\t<div class=\"wp-prepress-component-metabar-categories\">\n\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/honors\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tHonors\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/student-work\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tStudent Work\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<div class=\"wp-prepress-component-metabar-wrapper\">\n\t\t\t\t\t<div class=\"wp-prepress-component-metabar-date\">May 18, 2026<\/div>\n\t\t\n\t\t<div class=\"wp-prepress-component-metabar-credits\">\n\t\t\t\t\t\t\t\t<ul data-credit-type=\"By\">\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.bu.edu\/com\/authors\/com-staff\/\">\n\t\t\t\t\t\t\t\tCOM Staff\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"wp-prepress-component-metabar-share js-bu-prepress-share-tools\">\n\t\t\t<span class=\"icon-twitter\"><span>Twitter<\/span><\/span>\n\t\t\t<span class=\"icon-facebook\"><span>Facebook<\/span><\/span>\n\t\t\t<span class=\"icon-action\"><\/span>\n\t\t<\/div>\n\t<\/div>\n\n\t<div style=\"display:none;\">\n\t\t<div class=\"wp-prepress-component-share-tools\">\n\t<div class=\"wp-prepress-component-share-tools-inner js-prepress-component-share-tools\">\n\t\t<h4>Share<\/h4>\n\t\t<p class=\"wp-prepress-component-share-tools-article-title\">AdLabbies Honors for Best Campaigns From Spring<\/p>\n\t\t\t\t<div class=\"wp-prepress-component-share-tools-article-link\">\n\t\t\t<div>\n\t\t\t\t<input type=\"text\" value=\"https:\/\/www.bu.edu\/com\/articles\/adlabbies-honors-for-best-campaigns-from-spring\/\" readonly>\n\t\t\t<\/div>\n\t\t\t<label>\n\t\t\t\t<span class=\"screen-reader-text\">Copy URL:<\/span>\n\t\t\t\t<button class=\"js-prepress-component-share-tools\">\n\t\t\t\t\t<span>Copy<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/label>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\t\n\n\n<p>The best student advertising campaigns of the spring semester were celebrated at the AdLabbies, COM\u2019s semi-annual event sponsored by <a href=\"http:\/\/buadlab.com\">AdLab<\/a>, COM\u2019s student-led advertising agency.<\/p>\n\n\n\n<p>The evening\u2019s top award, the Grandlabbie, was presented to the group behind work for the U.S. Tennis Association New England Team: Emilyse Minaya, Jialu (Ellen) Ni, Jessica Tonthat, Lauren Schellamer, Emerson Gray, Ashley Yang and Amelia Edelsberg.<\/p>\n\n\n\n<p>&#8220;The GrandLabbie celebrates more than just the final work\u2014it recognizes the spirit, strength, and overall performance of the entire team,\u201d said <a href=\"https:\/\/www.bu.edu\/com\/profile\/mike-davis\/\" data-type=\"profile\" data-id=\"40274\">Mike Davis<\/a>, AdLab faculty adviser and an associate professor of the practice for advertising. \u201cThroughout the judging process, the nominations for USTA just kept piling up\u2014from project management to strategy to art direction to copy. There were a lot of well-deserving client teams this year, for sure, but USTA was the unanimous call.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saxbyscoffee.com\/\">Saxby\u2019s<\/a>, the popular student-run cafe with a location in the Center for Data Sciences, was celebrated for its participation as an AdLab client partner. Saxby Area Operations Manager Lauren Wasserman accepted the award on behalf of the company.<\/p>\n\n\n\n<p>Student winners of the Spring 2026 AdLabbies:<\/p>\n\n\n\n<h4>ACCOUNT MANAGEMENT AWARDS<\/h4>\n\n\n\n<ul><li>Best Client Relationship \u2014 Morgan Oakes, Boston University Center for Anxiety and Related Disorders<\/li><\/ul>\n\n\n\n<ul><li>Greatest Problem Solver \u2014 Didi Mahathorn, Local News Network<\/li><\/ul>\n\n\n\n<h4>PROJECT MANAGEMENT AWARDS<\/h4>\n\n\n\n<ul><li>Most Efficient \u2014 Anqi (Angie) Chen, Primi Pasta<\/li><li>Best Team Building \u2014 Nari Yun, Streetlight Ventures x Otto Pizza<\/li><\/ul>\n\n\n\n<h4>BRAND AWARDS<\/h4>\n\n\n\n<ul><li>Most Progressive Initiative \u2014 Marifer Regalado<\/li><li>Greatest Brand Impact \u2014 Camryn Morales<\/li><\/ul>\n\n\n\n<h4>SPECIAL AWARDS<\/h4>\n\n\n\n<ul><li>Outstanding Client Partnership \u2014 Lauren Wasserman x Saxbys<\/li><li>Above and Beyond \u2014 Yasmin Flores, We B0nd<\/li><li>Above and Beyond \u2014 Janise Bonilla, Local News Network<\/li><li>Above and Beyond \u2014 Aina Marti, Affordable Art Fair<\/li><li>Above and Beyond \u2014 Mia Cutler, Video Production<\/li><li>Above and Beyond \u2014 Duru Yuceturk, BJ&#8217;s Wholesale Club<\/li><li>Above and Beyond \u2014 Lauren Schellhamer, USTA New England<\/li><li>Above and Beyond \u2014 Sofia Gonzalez Irigoyen, Video Production<\/li><li>Above and Beyond \u2014 Jereliz White, We B0nd<\/li><li>Above and Beyond \u2014 Julianna Occhipinti, We B0nd<\/li><li>Above and Beyond \u2014 Olivia Deschenes, Wayfair Kuzco<\/li><li>Above and Beyond \u2014 Anika Ramanathan, Streetlight Ventures x Otto Pizza<\/li><\/ul>\n\n\n\n<h4>STRATEGY AWARDS<\/h4>\n\n\n\n<ul><li>Best Campaign Strategy \u2014 Jessica Tonthat, USTA New England<\/li><li>Best Campaign Strategy \u2014 Amelia Edelsberg, USTA New England<\/li><li>Best Research Learning \u2014 Tianqi (Andy) Wu, Wayfair Kuzco<\/li><li>Best Research Learning \u2014 Willa Jiang, Wayfair Kuzco<\/li><\/ul>\n\n\n\n<h4>CREATIVE AWARDS<\/h4>\n\n\n\n<ul><li>Best Art Direction \u2014 Emerson Gray, USTA New England<\/li><li>Best Art Direction \u2014 Ashley Yang, USTA New England<\/li><li>Best Copywriting \u2014 Josefina Rios, Wayfair Kuzco<\/li><li>Best of Show \u2013 Creative Campaign \u2014 Brian Liu, Henna Cook, Josefina Rios, Wayfair Kuzco<\/li><\/ul>\n\n\n\n<h4>VIDEO PRODUCTION AWARDS<\/h4>\n\n\n\n<ul><li>Outstanding Video Craftsmanship \u2014 James Ninneman<\/li><li>Best Video Team Player \u2014 Kayla Carlton<\/li><\/ul>\n\n\n\n<h4>TEAM AWARDS<\/h4>\n\n\n\n<ul><li>Rising to the Occasion \u2014 Caitlin Wong, Riya Aggarwal, Veronique Lhuillier, Ava Doyle, Ziyi Ren, Michelle Lau &amp; Stephanie Martinez &#8211; Community Run Club Team<\/li><li>GrandLabbie \u2014 Emilyse Minaya, Jialu (Ellen) Ni, Jessica Tonthat, Lauren Schellamer, Emerson Gray, Ashley Yang and Amelia Edelsberg &#8211; USTA New England Team<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The best student advertising campaigns of the spring semester were celebrated at the AdLabbies, COM\u2019s semi-annual event sponsored by AdLab,&hellip;<\/p>\n","protected":false},"author":1654,"featured_media":46194,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[34,1473,876],"tags":[785],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/46191"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/1654"}],"version-history":[{"count":5,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/46191\/revisions"}],"predecessor-version":[{"id":46198,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/46191\/revisions\/46198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/46194"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=46191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=46191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=46191"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=46191"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=46191"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=46191"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=46191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}