{"id":44789,"date":"2025-12-19T12:53:40","date_gmt":"2025-12-19T17:53:40","guid":{"rendered":"https:\/\/www.bu.edu\/com\/?post_type=bu-article&#038;p=44789"},"modified":"2025-12-19T14:31:15","modified_gmt":"2025-12-19T19:31:15","slug":"students-win-at-fall-2025-adlabbies","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/students-win-at-fall-2025-adlabbies\/","title":{"rendered":"Students win at Fall 2025 AdLabbies"},"content":{"rendered":"\n<p>Top student advertising campaigns and work were celebrated during this semester&#8217;s AdLabbies, a semi-annual event sponsored for AdLab, COM&#8217;s student-led advertising agency.<\/p>\n\n\n\n<p>The evening&#8217;s top award, the Grandlabbie, went to a team producing for <em>Wayfair x Minka Group<\/em>: Molly Fineberg, Inhoo Na, Rachel Feinstein, Parker Mendoza, Abdel Shousha, Nabiha Qureshi, Ahaan Vaknalli, Thor Wallin, Nicole Lauro and Sasha Zatler<em>.<\/em><\/p>\n\n\n\n<p>The evening featured keynote presentations by Sung-Un Yang, chair of COM&#8217;s Department of Mass Communication, Advertising and Public Relation, and Liz Gumbinner, associate professor of the practice and an AdLab alum.<\/p>\n\n\n\n<p>Special awards honored client partner Streetlight Ventures (Anna&#8217;s Taqueria, Upper Crust Pizza) for its second year of participation with the AdLab program.\u00a0Creative Director Kelsey Roth received the award on behalf of Streetlight, and former AdLabber Brandon Cohen received the new &#8220;Alumni Legacy&#8221; award for his long lasting impact on AdLab as a former VP of Brand.\u00a0<\/p>\n\n\n\n<p>Student winners of the Fall 2025 AdLabbies:<\/p>\n\n\n\n<p><strong>ACCOUNT MANAGEMENT AWARDS<\/strong>:<\/p>\n\n\n\n<ul><li>Best Client Relationship \u2014Molly Fineberg,<em> Wayfair x Minka Group<\/em><\/li><li>Greatest Problem Solver \u2014 Amanda Brecher, <em>Geena Davis Institute<\/em>.<\/li><\/ul>\n\n\n\n<p><strong>PROJECT MANAGEMENT AWARDS<\/strong>:<\/p>\n\n\n\n<ul><li>Most Efficient \u2014 Jiaxuan (Sally) Li, <em>Marketbridge x LiftOne<\/em><\/li><li>Best Team Building \u2014 Josephine Lawrence, <em>Bulbrite<\/em>.<\/li><\/ul>\n\n\n\n<p><strong>SPECIAL AWARDS<\/strong>:<\/p>\n\n\n\n<ul><li>Most Progressive Initiative \u2014 Behare Goshime, <em>Brand<\/em><\/li><li>Greatest Brand Impact \u2014 Morgan Walsh, <em>Brand<\/em><\/li><li>Alumni Legacy \u2014 Brandon Cohen<\/li><li>Outstanding Client Partnership \u2014 Streetlight Ventures<\/li><li>Above and Beyond \u2014 Serafina Vizachero, <em>Boston University School of Hospitality<\/em><\/li><li>Above and Beyond \u2014 Dominic Hayden, <em>Friends of Boston Homeless<\/em><\/li><li>Above and Beyond \u2014 Katelyn Holland, <em>Friends of Boston Homeless<\/em>.<\/li><li>Above and Beyond \u2014 Leela Choudhury, <em>Boston University School of Hospitality<\/em><\/li><li>Above and Beyond \u2014 Katrina Cheng-Slater, <em>Video Production<\/em><\/li><li>Above and Beyond \u2014 Leanna Chun, <em>Innovate@BU<\/em><\/li><li>Above and Beyond \u2014 Chloe Laine Salva, <em>Capital One<\/em><\/li><li>Above and Beyond \u2014 Valerie Dreyfuss, <em>Capital One<\/em><\/li><li>Above and Beyond \u2014 Polina Gromova, <em>Massachusetts Department of Transportation<\/em><\/li><li>Above and Beyond \u2014 Elliana (Ellie) Nikolic, <em>Primi Pasta<\/em><\/li><li>Above and Beyond \u2014 Sana Yamazaki, <em>Primi Pasta<\/em><\/li><\/ul>\n\n\n\n<p><strong>STRATEGY AWARDS<\/strong>:<\/p>\n\n\n\n<ul><li>Best Campaign Strategy \u2014 Anna McHutcheon &amp; Bridget Frawley, <em>Bulbrite<\/em><\/li><li>Best Research Learning \u2014 Amanda Duan &amp; Carina Huang, <em>Capital One<\/em>.<\/li><\/ul>\n\n\n\n<p><strong>CREATIVE AWARDS<\/strong>:<\/p>\n\n\n\n<ul><li>Best Art Direction \u2014 William Wu &amp; Fausto Lasso <em>Streetlight Ventures x Upper Crust Pizza<\/em>.<\/li><li>Best Copywriting \u2014 Yasmine Chang <em>Azamara Cruises<\/em>.<\/li><li>Best of Show \u2014 Ian Nugent, Kanitkanda (Didi) Mahathorn, &amp; Merve Temel, <em>M. Steinert &amp; Sons<\/em>.<\/li><\/ul>\n\n\n\n<p><strong>VIDEO PRODUCTION AWARDS<\/strong>:<\/p>\n\n\n\n<ul><li>Best Video Team Player \u2014 Nicole Lauro<\/li><li>Outstanding Video Craftsmanship \u2014 Thor Wallin<\/li><\/ul>\n\n\n\n<p><strong>TEAM AWARDS<\/strong>:<\/p>\n\n\n\n<ul><li>Rising to the Occasion \u2014 Amanda Brecher, Nadya Payeur, Ava Spurgeon, Lucia Correa, Jenna Lee, Livia Davidson, Lily Smokler, <em>Geena Davis Institute<\/em>.<\/li><li>Grandlabbie \u2014 Molly Fineberg, Inhoo Na, Rachel Feinstein, Parker Mendoza, Abdel Shousha, Nabiha Qureshi, Ahaan Vaknalli, Thor Wallin, Nicole Lauro, Sasha Zatler, <em>Wayfair x Minka Group<\/em><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Top student advertising campaigns and work were celebrated during this semester&#8217;s AdLabbies, a semi-annual event sponsored for AdLab, COM&#8217;s student-led&hellip;<\/p>\n","protected":false},"author":16717,"featured_media":44792,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[34,1473],"tags":[],"bu-publication":[1472],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/44789"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/16717"}],"version-history":[{"count":5,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/44789\/revisions"}],"predecessor-version":[{"id":44803,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/44789\/revisions\/44803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/44792"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=44789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=44789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=44789"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=44789"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=44789"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=44789"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=44789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}