{"id":44091,"date":"2025-10-24T18:08:02","date_gmt":"2025-10-24T22:08:02","guid":{"rendered":"https:\/\/www.bu.edu\/com\/?post_type=bu-article&p=44091"},"modified":"2025-10-28T01:29:01","modified_gmt":"2025-10-28T05:29:01","slug":"adclub-honors-next-generation-advertising-talent-at-com","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/adclub-honors-next-generation-advertising-talent-at-com\/","title":{"rendered":"AdClub Honors Next Generation Advertising Talent at COM"},"content":{"rendered":"\n

Ahalya Bahuguna (COM\u201925) won the Next Gen Award, presented to up-and-coming talents in advertising at last night\u2019s Hatch Awards ceremony<\/a> in Boston.<\/p>\n\n\n\n

Her award was a highlight alongside winning submissions from seven COM student teams, whose projects swept all student awards in the annual event sponsored by AdClub, a trade association for the marketing and communications industry in New England.<\/p>\n\n\n\n

“There\u2019s a whole bouillabaisse of qualities I look for in young creatives\u2014 a mix of talent, work ethic, high standards, and just being a good human. Ahalya has them all in spades,” said Pete Shamon, COM lecturer in advertising who nominated her for the honor.<\/p>\n\n\n\n

“I can say without hesitation that Ahalya has all the earmarks of a pro’s pro. Her insights are unique and personal views of the world and business challenges,\u201d he added. \u201cShe wants to be great, and has already proven her talent on an international stage.”<\/p>\n\n\n\n

COM students took home every award presented in the Student Campaign category<\/a>.<\/p>\n\n\n\n

“Once again, our students\u2019 creative strength was on display,\u201d said Pegeen Ryan, associate professor of the practice in advertising at COM. \u201cTaking home all this year\u2019s student awards, they showed the judges and the industry the quality of their thinking and execution.”<\/p>\n\n\n\n

Student Category Award winners:<\/strong><\/h4>\n\n\n\n

Client: Monotype,\u201cWhat Happens When We Erase DEI?\u201d
Award: Gold
Student Team: Ahalya Bahuguna (CW), Apurva Giri Sunder, and Ananya Sharda (AD) ,Xinru Jiang (Strategist)<\/p>\n\n\n\n

Client: Sephora,\u201cDon\u2019t Buy The Lie\u201d
Award: Silver + Bronze
Student Team: Mia Forouhari (CW),Yiyun Yang (AD)<\/p>\n\n\n\n

Client: Google,\u201cYellow Line\u201d
Award: Silver
Student Team: Tanishka Singh (AD),Kenna Lloyd (CW), Gonzalo Gonzalez (strategy)<\/p>\n\n\n\n

Client: Zipcar,\u201cWrong without a Car\u201d
Award: Merit
Nyah Williams (CW),Abdel Rahman, Abou Shousha (AD)<\/p>\n\n\n\n

Client: Philadelphia Cream Cheese,\u201cThe People\u2019s Cream Cheese\u201d
Award: Merit
Lila Berger (AD),Abby Guttman (CW)<\/p>\n\n\n\n

Client: Depop, \u201cWhy the F*uck Are You Buying New Clothes\u201d
Award: Merit
Student Team: James Phillips (CW),Alex Germain (AD)<\/p>\n\n\n\n

Client: Burton,\u201dKeep Winter Coming\u201d
Award: Merit
Student Team: Lila Berger (AD),Sahiti Pawar (CW)<\/p>\n","protected":false},"excerpt":{"rendered":"

Ahalya Bahuguna (COM\u201925) won the Next Gen Award, presented to up-and-coming talents in advertising at last night\u2019s Hatch Awards ceremony…<\/p>\n","protected":false},"author":16717,"featured_media":44092,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[34,1473,876],"tags":[],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/44091"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/16717"}],"version-history":[{"count":3,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/44091\/revisions"}],"predecessor-version":[{"id":44095,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/44091\/revisions\/44095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/44092"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=44091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=44091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=44091"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=44091"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=44091"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=44091"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=44091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}