{"id":42818,"date":"2025-07-02T16:05:22","date_gmt":"2025-07-02T20:05:22","guid":{"rendered":"https:\/\/www.bu.edu\/com\/?post_type=bu-article&#038;p=42818"},"modified":"2025-07-02T16:08:53","modified_gmt":"2025-07-02T20:08:53","slug":"com-students-take-home-two-new-blood-advertising-awards","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/com-students-take-home-two-new-blood-advertising-awards\/","title":{"rendered":"COM Students Take Home Two \u2018New Blood\u2019 Advertising Awards"},"content":{"rendered":"\t<div class=\"wp-block-editorial-leadin bu-blocks-block-editorial-leadin is-style-default has-media has-media-focus-center-middle\">\n\t\t<div class=\"container-lockup\">\n\n\t\t\t<div class=\"wp-block-leadin-media\">\n\t\t\t\t\n\t\t\t\t<img width=\"2000\" height=\"1125\" src=\"\/com\/files\/2025\/07\/ad-award-pencil-banner.png\" class=\"\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner.png 2000w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-636x358.png 636w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-1024x576.png 1024w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-768x432.png 768w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-1536x864.png 1536w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-1200x675.png 1200w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-992x558.png 992w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-1500x844.png 1500w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-1920x1080.png 1920w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-1984x1116.png 1984w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-1628x916.png 1628w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-1600x900.png 1600w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-1366x768.png 1366w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-1280x720.png 1280w, https:\/\/www.bu.edu\/com\/files\/2025\/07\/ad-award-pencil-banner-854x480.png 854w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<p class=\"wp-block-editorial-leadin-caption wp-prepress-component-caption\">This mural is part of a campaign from Helena Wang (\u201926) and Lily Smokler (\u201926) titled \u201c<a href=\"https:\/\/www.dandad.org\/awards\/new-blood\/2025\/monotype\/4627\/a-womans-alphabet-v1\/\">A Woman\u2019s Alphabet<\/a>,\u201d which won a Wood Pencil at the D&amp;AD New Blood awards.<\/p>\n\t\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"container-words-outer\">\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"container-words-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCOM Students Take Home Two \u2018New Blood\u2019 Advertising Awards\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n\t<div class=\"wp-prepress-component-metabar\">\n\t\t\t<div class=\"wp-prepress-component-metabar-categories\">\n\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/honors\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tHonors\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/student-work\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tStudent Work\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<div class=\"wp-prepress-component-metabar-wrapper\">\n\t\t\t\t\t<div class=\"wp-prepress-component-metabar-date\">July 2, 2025<\/div>\n\t\t\n\t\t<div class=\"wp-prepress-component-metabar-credits\">\n\t\t\t\t\t\t\t\t<ul data-credit-type=\"By\">\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.bu.edu\/com\/authors\/com-staff\/\">\n\t\t\t\t\t\t\t\tCOM Staff\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"wp-prepress-component-metabar-share js-bu-prepress-share-tools\">\n\t\t\t<span class=\"icon-twitter\"><span>Twitter<\/span><\/span>\n\t\t\t<span class=\"icon-facebook\"><span>Facebook<\/span><\/span>\n\t\t\t<span class=\"icon-action\"><\/span>\n\t\t<\/div>\n\t<\/div>\n\n\t<div style=\"display:none;\">\n\t\t<div class=\"wp-prepress-component-share-tools\">\n\t<div class=\"wp-prepress-component-share-tools-inner js-prepress-component-share-tools\">\n\t\t<h4>Share<\/h4>\n\t\t<p class=\"wp-prepress-component-share-tools-article-title\">COM Students Take Home Two \u2018New Blood\u2019 Advertising Awards<\/p>\n\t\t\t\t<div class=\"wp-prepress-component-share-tools-article-link\">\n\t\t\t<div>\n\t\t\t\t<input type=\"text\" value=\"https:\/\/www.bu.edu\/com\/articles\/com-students-take-home-two-new-blood-advertising-awards\/\" readonly>\n\t\t\t<\/div>\n\t\t\t<label>\n\t\t\t\t<span class=\"screen-reader-text\">Copy URL:<\/span>\n\t\t\t\t<button class=\"js-prepress-component-share-tools\">\n\t\t\t\t\t<span>Copy<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/label>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\t\n\n\n<p>Student teams from COM\u2019s advertising portfolio class won two of only 20 \u201cpencil\u201d awards received by U.S. entrants this week at the D&amp;AD New Blood awards, a top international honor for advertising students.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/profile\/ahalya-bahuguna\/\">Ahalya Bahuguna (\u201925)<\/a>, <a href=\"https:\/\/www.bu.edu\/com\/profile\/rohan-carlo-sugapong\/\">Rohan Carlo Sugapong (\u201925)<\/a>, and <a href=\"https:\/\/www.bu.edu\/com\/profile\/matt-gill\/\">Matt Gill (\u201925)<\/a> won a Graphite Pencil for their case study video and campaign, \u201c<a href=\"https:\/\/www.dandad.org\/awards\/new-blood\/2025\/xbox\/4666\/escape-from-level-0\/\">Escape from Level Zero<\/a>&#8221; for Xbox. Through billboards, social media, and a time clock feature on Game Pass, their campaign urged gamers to turn little \u201cmoments of monotony\u201d into opportunities to play, from anywhere.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1097048152?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Xbox Escape from Level Zero, D&amp;AD New Blood\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A campaign from Helena Wang (\u201926) and Lily Smokler (\u201926) titled \u201c<a href=\"https:\/\/www.dandad.org\/awards\/new-blood\/2025\/monotype\/4627\/a-womans-alphabet-v1\/\">A Woman&#8217;s Alphabet<\/a>&#8221; was awarded a Wood Pencil. Their project reimagined the alphabet through women\u2019s eyes, \u201cbuilt from the realities women face,\u201d and dramatically presented in book, social post, and mural forms.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1097048168?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"&quot;A Woman&#039;s Alphabet&quot;\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In addition, the portfolio of <a href=\"https:\/\/www.bu.edu\/com\/profile\/han-xu\/\">Han Xu (\u201927)<\/a> was selected to be featured on D&amp;AD\u2019s website showcasing the best student work globally, one of only 92 submissions chosen from more than 800 entries.<\/p>\n\n\n\n<p>&#8220;New Blood is my favorite student competition, due to the quality of the briefs and the rigor with which the work is judged,\u201d said <a href=\"https:\/\/www.bu.edu\/com\/profile\/doug-gould\/\">Doug Gould<\/a>, professor of the practice, advertising. \u201cThese wins and the work are proof that we&#8217;re developing some of the best young creative talent globally.&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/profile\/pegeen-ryan\/\">Pegeen Ryan<\/a>, associate professor of the practice, advertising, added: &#8220;We know our creative students are producing some very high-level work when a campaign like The Women\u2019s Alphabet is the only winner in its category from the U.S. Congrats to the teams that pulled in Pencils this year. You and so many of our students amaze us every day.&#8221;<\/p>\n\n\n\n<p>Recipients of New Blood Awards are chosen by top industry creatives from advertising, design, digital and marketing students from around the world.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Student teams from COM\u2019s advertising portfolio class won two of only 20 \u201cpencil\u201d awards received by U.S. entrants this week&hellip;<\/p>\n","protected":false},"author":1654,"featured_media":42823,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[34,1473,876],"tags":[],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/42818"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/1654"}],"version-history":[{"count":13,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/42818\/revisions"}],"predecessor-version":[{"id":42837,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/42818\/revisions\/42837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/42823"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=42818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=42818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=42818"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=42818"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=42818"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=42818"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=42818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}