{"id":40742,"date":"2024-12-20T16:22:00","date_gmt":"2024-12-20T21:22:00","guid":{"rendered":"https:\/\/www.bu.edu\/com\/?post_type=bu-article&#038;p=40742"},"modified":"2025-02-12T15:30:34","modified_gmt":"2025-02-12T20:30:34","slug":"national-geographic-marketbridge-team-wins-top-honor-at-adlabbies","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/national-geographic-marketbridge-team-wins-top-honor-at-adlabbies\/","title":{"rendered":"National Geographic, MarketBridge Team Wins Top Honor at AdLabbies"},"content":{"rendered":"\t<div class=\"wp-block-editorial-leadin bu-blocks-block-editorial-leadin is-style-default has-media has-media-focus-center-middle\">\n\t\t<div class=\"container-lockup\">\n\n\t\t\t<div class=\"wp-block-leadin-media\">\n\t\t\t\t\n\t\t\t\t<img width=\"2000\" height=\"1125\" src=\"\/com\/files\/2025\/02\/adlabbies-nat-geo-group.jpg\" class=\"\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group.jpg 2000w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-636x358.jpg 636w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-1024x576.jpg 1024w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-768x432.jpg 768w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-1536x864.jpg 1536w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-1200x675.jpg 1200w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-992x558.jpg 992w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-1500x844.jpg 1500w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-1920x1080.jpg 1920w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-1984x1116.jpg 1984w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-1628x916.jpg 1628w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-1600x900.jpg 1600w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-1366x768.jpg 1366w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-1280x720.jpg 1280w, https:\/\/www.bu.edu\/com\/files\/2025\/02\/adlabbies-nat-geo-group-854x480.jpg 854w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<p class=\"wp-block-editorial-leadin-caption wp-prepress-component-caption\">Photo by Michelle Delateur.<\/p>\n\t\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"container-words-outer\">\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"container-words-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tNational Geographic, MarketBridge Team Wins Top Honor at AdLabbies\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n\t<div class=\"wp-prepress-component-metabar\">\n\t\t\t<div class=\"wp-prepress-component-metabar-categories\">\n\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/honors\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tHonors\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/student-work\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tStudent Work\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<div class=\"wp-prepress-component-metabar-wrapper\">\n\t\t\t\t\t<div class=\"wp-prepress-component-metabar-date\">December 20, 2024<\/div>\n\t\t\n\t\t<div class=\"wp-prepress-component-metabar-credits\">\n\t\t\t\t\t\t\t\t<ul data-credit-type=\"By\">\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.bu.edu\/com\/authors\/kayla-baltazar\/\">\n\t\t\t\t\t\t\t\tKayla Baltazar\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"wp-prepress-component-metabar-share js-bu-prepress-share-tools\">\n\t\t\t<span class=\"icon-twitter\"><span>Twitter<\/span><\/span>\n\t\t\t<span class=\"icon-facebook\"><span>Facebook<\/span><\/span>\n\t\t\t<span class=\"icon-action\"><\/span>\n\t\t<\/div>\n\t<\/div>\n\n\t<div style=\"display:none;\">\n\t\t<div class=\"wp-prepress-component-share-tools\">\n\t<div class=\"wp-prepress-component-share-tools-inner js-prepress-component-share-tools\">\n\t\t<h4>Share<\/h4>\n\t\t<p class=\"wp-prepress-component-share-tools-article-title\">National Geographic, MarketBridge Team Wins Top Honor at AdLabbies<\/p>\n\t\t\t\t<div class=\"wp-prepress-component-share-tools-article-link\">\n\t\t\t<div>\n\t\t\t\t<input type=\"text\" value=\"https:\/\/www.bu.edu\/com\/articles\/national-geographic-marketbridge-team-wins-top-honor-at-adlabbies\/\" readonly>\n\t\t\t<\/div>\n\t\t\t<label>\n\t\t\t\t<span class=\"screen-reader-text\">Copy URL:<\/span>\n\t\t\t\t<button class=\"js-prepress-component-share-tools\">\n\t\t\t\t\t<span>Copy<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/label>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\t\n\n\n<p>A team of advertising students working on a campaign for National Geographic, a non-profit scientific and educational organization, and MarketBridge, a marketing agency, won the top prize at the AdLabbies, the semi-annual awards ceremony honoring students in AdLab, the student-run advertising agency in COM.<\/p>\n\n\n\n<p>\u201cThe fall 2024 Adlabbers showed up to the AdLabbies with an impressive array of work, including dynamic short\/long form videos, for clients ranging from small startups like Primi Pasta to regional causes like Project Bread to global behemoths like Capital One,\u201d said <a href=\"https:\/\/www.bu.edu\/com\/profile\/christopher-b-lee\/\">Senior Lecturer Chris Lee<\/a>, AdLab co-faculty adviser. &#8220;True examples of creating work that resonates.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/profile\/shawn-zupp\/\">Professor of the Practice Shawn Zupp<\/a>, AdLab co-faculty advisor, added that \u201cboth the honored student nominees and actual student AdLabbie winners were truly deserving not only for the work they created but in the way they actually worked: collaborative, cross-functional and dedicated.\u201d<\/p>\n\n\n\n<p>Along with honoring students, Michelle Deng, from MassDOT, attended the ceremony to receive the Outstanding Client Partnership Award.&nbsp;&nbsp;<\/p>\n\n\n\n<h3><strong>Winners<\/strong><\/h3>\n\n\n\n<h4>Overall<\/h4>\n\n\n\n<ul><li>GRANDLABBIE \u2013 Camila Goldberg, Jiaqi (Angela) Zhang, Zoe Rahaim, Riley Fitzpatrick, Lakshmi Sinha, An-Chi Hsiao and Sofia Bernitt (MarketBridge\/National Geographic)<\/li><li>RISING TO THE OCCASION \u2013 James McIntyre, Sophia Okress, Samantha Sanders, Nasan Stewart-Guerra, Valentina Ross, Ava Green, Grace Kan, Weichen Yoyo Liu, Rachel Neil, Chloe Hannum, James Ninneman, Reeya Mathur and Madeline Oberding (Banned Berry)<\/li><\/ul>\n\n\n\n<h4>Brand<\/h4>\n\n\n\n<ul><li>BEST MARKETING INITIATIVE \u2013 Grace Pisciotta<\/li><li>MOST PROGRESSIVE INITIATIVE \u2013 Zoe Ku<\/li><\/ul>\n\n\n\n<h4>Account Management<\/h4>\n\n\n\n<ul><li>BEST CLIENT RELATIONSHIP \u2013 Brandon Cookson (MassDOT)<\/li><li>GREATEST PROBLEM SOLVER \u2013 Analise Bruno (The Loop Lab)<\/li><\/ul>\n\n\n\n<h4>Project Management<\/h4>\n\n\n\n<ul><li>MOST EFFICIENT \u2013 Kate Bramley-Simmons (Our Stomping Ground)<\/li><li>BEST TEAM BUILDING \u2013 Ella Schroeder (Capital One)<\/li><\/ul>\n\n\n\n<h4>Strategy<\/h4>\n\n\n\n<ul><li>BEST RESEARCH LEARNING \u2013 Kenna LaFitte and Malia Montalvo (Wareham Media)<\/li><li>BEST CAMPAIGN STRATEGY \u2013 Zixuan Xi and Jin Moon (Primi)<\/li><\/ul>\n\n\n\n<h4>Special Awards<\/h4>\n\n\n\n<ul><li>OUTSTANDING CLIENT PARTNERSHIP \u2013 MassDOT<\/li><li>ABOVE AND BEYOND \u2013 Andrew DiBiasio (MassDOT)<\/li><li>ABOVE AND BEYOND \u2013 Erin Fitman (Geena Davis Institute)<\/li><li>ABOVE AND BEYOND \u2013 Jack Williamson (Capital One)<\/li><li>ABOVE AND BEYOND \u2013 James McIntyre (Banned Berry)<\/li><li>ABOVE AND BEYOND \u2013 Putri Amelia Anggraini (Wareham Media)<\/li><li>ABOVE AND BEYOND \u2013 Reeya Mathur (Video Production)<\/li><li>ABOVE AND BEYOND \u2013 Helena Wang (BU SHA)<\/li><\/ul>\n\n\n\n<h4>Creative<\/h4>\n\n\n\n<ul><li>BEST COPYWRITING \u2013 Lakshmi Sinha (MarketBridge x NatGeo)<\/li><li>BEST ART DIRECTION \u2013 Noah Dimaggio and Charles Tuttle (Streetlight Ventures x Anna\u2019s Taqueria)<\/li><li>BEST OF SHOW CREATIVE CAMPAIGN \u2013 Rebecca Stotsky, Salem Gebru, Madaline Michalowski and Sofia Herrera Gomez (CareerMagnate)<\/li><\/ul>\n\n\n\n<h4>Video Production<\/h4>\n\n\n\n<ul><li>BEST VIDEO TEAM PLAYER \u2013 Madeline Oberding<\/li><li>OUTSTANDING VIDEO CRAFTSMANSHIP \u2013 Rachel Neil<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A team of advertising students working on a campaign for National Geographic, a non-profit scientific and educational organization, and MarketBridge,&hellip;<\/p>\n","protected":false},"author":1654,"featured_media":41275,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[34,1473,876],"tags":[785],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/40742"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/1654"}],"version-history":[{"count":6,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/40742\/revisions"}],"predecessor-version":[{"id":41304,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/40742\/revisions\/41304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/41275"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=40742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=40742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=40742"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=40742"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=40742"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=40742"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=40742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}