{"id":40042,"date":"2024-09-24T14:09:56","date_gmt":"2024-09-24T18:09:56","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-article&#038;p=40042"},"modified":"2024-09-26T13:16:37","modified_gmt":"2024-09-26T17:16:37","slug":"sheffer-to-be-inducted-into-page-hall-of-fame","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/sheffer-to-be-inducted-into-page-hall-of-fame\/","title":{"rendered":"Sheffer to be inducted into Page Hall of Fame"},"content":{"rendered":"\t<div class=\"wp-block-editorial-leadin bu-blocks-block-editorial-leadin has-media has-media-focus-center-middle\">\n\t\t<div class=\"container-lockup\">\n\n\t\t\t<div class=\"wp-block-leadin-media\">\n\t\t\t\t\n\t\t\t\t<img width=\"5000\" height=\"3000\" src=\"\/com\/files\/2024\/09\/sheffer-1.jpg\" class=\"\" alt=\"White man smiling at camera, wearing suit and purple tie.\" loading=\"lazy\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2024\/09\/sheffer-1.jpg 5000w, https:\/\/www.bu.edu\/com\/files\/2024\/09\/sheffer-1-636x382.jpg 636w, https:\/\/www.bu.edu\/com\/files\/2024\/09\/sheffer-1-1024x614.jpg 1024w, https:\/\/www.bu.edu\/com\/files\/2024\/09\/sheffer-1-768x461.jpg 768w, https:\/\/www.bu.edu\/com\/files\/2024\/09\/sheffer-1-1536x922.jpg 1536w, https:\/\/www.bu.edu\/com\/files\/2024\/09\/sheffer-1-2048x1229.jpg 2048w, https:\/\/www.bu.edu\/com\/files\/2024\/09\/sheffer-1-1628x977.jpg 1628w\" sizes=\"(max-width: 5000px) 100vw, 5000px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"container-words-outer\">\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"container-words-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tSheffer to be inducted into Page Hall of Fame\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n\t<div class=\"wp-prepress-component-metabar\">\n\t\t\t<div class=\"wp-prepress-component-metabar-categories\">\n\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/honors\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tHonors\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/public-relations\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tPublic Relations\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<div class=\"wp-prepress-component-metabar-wrapper\">\n\t\t\t\t\t<div class=\"wp-prepress-component-metabar-date\">September 24, 2024<\/div>\n\t\t\n\t\t<div class=\"wp-prepress-component-metabar-credits\">\n\t\t\t\t\t\t\t\t<ul data-credit-type=\"By\">\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.bu.edu\/com\/authors\/kayla-baltazar\/\">\n\t\t\t\t\t\t\t\tKayla Baltazar\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"wp-prepress-component-metabar-share js-bu-prepress-share-tools\">\n\t\t\t<span class=\"icon-twitter\"><span>Twitter<\/span><\/span>\n\t\t\t<span class=\"icon-facebook\"><span>Facebook<\/span><\/span>\n\t\t\t<span class=\"icon-action\"><\/span>\n\t\t<\/div>\n\t<\/div>\n\n\t<div style=\"display:none;\">\n\t\t<div class=\"wp-prepress-component-share-tools\">\n\t<div class=\"wp-prepress-component-share-tools-inner js-prepress-component-share-tools\">\n\t\t<h4>Share<\/h4>\n\t\t<p class=\"wp-prepress-component-share-tools-article-title\">Sheffer to be inducted into Page Hall of Fame<\/p>\n\t\t\t\t<div class=\"wp-prepress-component-share-tools-article-link\">\n\t\t\t<div>\n\t\t\t\t<input type=\"text\" value=\"https:\/\/www.bu.edu\/com\/articles\/sheffer-to-be-inducted-into-page-hall-of-fame\/\" readonly>\n\t\t\t<\/div>\n\t\t\t<label>\n\t\t\t\t<span class=\"screen-reader-text\">Copy URL:<\/span>\n\t\t\t\t<button class=\"js-prepress-component-share-tools\">\n\t\t\t\t\t<span>Copy<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/label>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\t\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/profile\/gary-sheffer\/\">Gary Sheffer<\/a>, former professor of public relations at Boston University\u2019s College of Communication, was <a href=\"https:\/\/page.org\/press-news\/gary-sheffer-to-be-inducted-into-the-page-society-hall-of-fame\/\">inducted into the hall of fame<\/a> for Page, considered the premier global association for senior strategic communication, during its annual conference Sept. 23.&nbsp;<\/p>\n\n\n\n<p>Prior to teaching at COM, Sheffer served as the chief communications officer of General Electric for 13 years. Sheffer led a team of PR professionals through times of crisis during his tenure at GE and made a commitment to tell GE\u2019s story locally.<\/p>\n\n\n\n<p>For Sheffer, being inducted into the Page Hall of Fame is a recognition of the quality of the team built at GE.<\/p>\n\n\n\n<p>\u201cWe had, I thought, the best team in the world from a corporate communications perspective,\u201d Sheffer said. \u201cSo that&#8217;s what it means to me, is a recognition that in communications, when you get to more senior jobs, it&#8217;s not just about the skills, but it&#8217;s about leadership.\u201d<\/p>\n\n\n\n<p>Induction to the <a href=\"https:\/\/page.org\/hall-of-fame\/\">Page Hall of Fame<\/a> honors PR professionals who have demonstrated significant contributions and positive impacts to the field. Those inducted also show a commitment to the <a href=\"https:\/\/page.org\/who-we-are\/page-principles\/\">Arthur Page Principles of Public Relations<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/profile\/donald-k-wright\/\">Don Wright<\/a>, former chair of the department of mass communication, advertising and public relations and long-time member of the Page Society, was \u201cterribly excited\u201d when he learned that Sheffer was this year\u2019s inductee.&nbsp;<\/p>\n\n\n\n<p>\u201cIt sends a strong message that, when COM hires professors of the practice, they\u2019re hiring the best and the brightest,\u201d said Wright.<\/p>\n\n\n\n<p>According to Sheffer, the relationships he built with both his students and his colleagues were what he loved most while teaching at BU. Opening doors for students and seeing them succeed made him thrilled.<\/p>\n\n\n\n<p>\u201cI am so proud of the people that I see that were in my courses, now doing well in an agency or a company,\u201d Sheffer said. \u201cI get real gratification from that.\u201d<\/p>\n\n\n\n<p>The transition from being a guest lecturer to full-time professor was challenging, Sheffer said. The support from his colleagues at COM really helped with overcoming those challenges.<\/p>\n\n\n\n<p>\u201cI thank my colleagues, because \u2026 it&#8217;s completely different to be a full time professor,\u201d said Sheffer. \u201cI needed a lot of help, and the collegiality and the willingness of the faculty to help a rookie has stuck with me for all these years, and I really appreciate it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gary Sheffer, former professor of public relations at Boston University\u2019s College of Communication, was inducted into the hall of fame&hellip;<\/p>\n","protected":false},"author":24086,"featured_media":40046,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[1473,17],"tags":[1235,78,1277],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/40042"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/24086"}],"version-history":[{"count":4,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/40042\/revisions"}],"predecessor-version":[{"id":40073,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/40042\/revisions\/40073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/40046"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=40042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=40042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=40042"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=40042"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=40042"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=40042"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=40042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}