{"id":39023,"date":"2024-05-15T15:12:17","date_gmt":"2024-05-15T19:12:17","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-article&#038;p=39023"},"modified":"2024-05-15T16:20:36","modified_gmt":"2024-05-15T20:20:36","slug":"com-ad-students-win-at-young-ones","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/com-ad-students-win-at-young-ones\/","title":{"rendered":"COM Ad Students Win at Young Ones"},"content":{"rendered":"\t<div class=\"wp-block-editorial-leadin bu-blocks-block-editorial-leadin is-style-side-by-side has-media has-wider has-box has-media-focus-center-middle\">\n\t\t<div class=\"container-lockup\">\n\n\t\t\t<div class=\"wp-block-leadin-media\">\n\t\t\t\t\n\t\t\t\t<img width=\"600\" height=\"800\" src=\"\/com\/files\/2024\/05\/young-ones-2024-banner.jpg\" class=\"\" alt=\"Students pose at award ceremony Young Ones.\" loading=\"lazy\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2024\/05\/young-ones-2024-banner.jpg 600w, https:\/\/www.bu.edu\/com\/files\/2024\/05\/young-ones-2024-banner-477x636.jpg 477w, https:\/\/www.bu.edu\/com\/files\/2024\/05\/young-ones-2024-banner-500x667.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<p class=\"wp-block-editorial-leadin-caption wp-prepress-component-caption\">Kairen Shi and Iraj Chaudhry celebrate at Young Ones in New York City. Photo courtesy Kairen Shi.<\/p>\n\t\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"container-words-outer\">\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"container-words-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCOM Ad Students Win at Young Ones\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n\t<div class=\"wp-prepress-component-metabar\">\n\t\t\t<div class=\"wp-prepress-component-metabar-categories\">\n\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/advertising\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tAdvertising\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/honors\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tHonors\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/student-work\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tStudent Work\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<div class=\"wp-prepress-component-metabar-wrapper\">\n\t\t\t\t\t<div class=\"wp-prepress-component-metabar-date\">May 15, 2024<\/div>\n\t\t\n\t\t<div class=\"wp-prepress-component-metabar-credits\">\n\t\t\t\t\t\t\t\t<ul data-credit-type=\"By\">\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.bu.edu\/com\/authors\/com-staff\/\">\n\t\t\t\t\t\t\t\tCOM Staff\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"wp-prepress-component-metabar-share js-bu-prepress-share-tools\">\n\t\t\t<span class=\"icon-twitter\"><span>Twitter<\/span><\/span>\n\t\t\t<span class=\"icon-facebook\"><span>Facebook<\/span><\/span>\n\t\t\t<span class=\"icon-action\"><\/span>\n\t\t<\/div>\n\t<\/div>\n\n\t<div style=\"display:none;\">\n\t\t<div class=\"wp-prepress-component-share-tools\">\n\t<div class=\"wp-prepress-component-share-tools-inner js-prepress-component-share-tools\">\n\t\t<h4>Share<\/h4>\n\t\t<p class=\"wp-prepress-component-share-tools-article-title\">COM Ad Students Win at Young Ones<\/p>\n\t\t\t\t<div class=\"wp-prepress-component-share-tools-article-link\">\n\t\t\t<div>\n\t\t\t\t<input type=\"text\" value=\"https:\/\/www.bu.edu\/com\/articles\/com-ad-students-win-at-young-ones\/\" readonly>\n\t\t\t<\/div>\n\t\t\t<label>\n\t\t\t\t<span class=\"screen-reader-text\">Copy URL:<\/span>\n\t\t\t\t<button class=\"js-prepress-component-share-tools\">\n\t\t\t\t\t<span>Copy<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/label>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\t\n\n\n<p>A campaign created by COM students for Fanta won three coveted pencils at this week\u2019s <a href=\"https:\/\/www.oneclub.org\/awards\/youngones\/-search\/Boston+University\">Young Ones<\/a> advertising awards in New York City.<\/p>\n\n\n\n<p>The campaign, \u201c<a href=\"https:\/\/www.oneclub.org\/awards\/youngones\/-award\/54144\/fanta-slurp-juice\">Fanta Slurp Juice<\/a>\u201d by advertising graduate students Kairen Shi and Iraj Chaudhry, earned the top Gold Pencil prize in the Gaming category, Silver for Experiential &amp; Immersive, and Bronze for Integrated Campaign.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio is-style-background-yellow\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" title=\"Student Work: Fanta Slurp Juice\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zkwhte-Xi38?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>&#8220;Fanta Slurp Juice&#8221; campaign.<\/figcaption><\/figure>\n\n\n\n<p>\u201c<a href=\"https:\/\/www.oneclub.org\/awards\/youngones\/-award\/54241\/i-wanna\">I Wanna<\/a>,\u201d a project for Fanta by COM students Ethan Chandler, Polina Silkina, and Drew Demeterio, received a merit award in the Integrated Campaign category.<\/p>\n\n\n\n<p>\u201c<a href=\"https:\/\/www.oneclub.org\/awards\/youngones\/-award\/54110\/teddie-peanut-butter\">Make it Peanut Better<\/a>\u201d for Teddie Peanut Butter, a design project by COM\u2019s Maria Paula Arizabaleta, received a merit award in the Brand\/Communication Design: Rebranding category.<\/p>\n\n\n\n<p>\u201cWe\u2019re very proud of the work that won this year and the students,\u201d said <a href=\"https:\/\/www.bu.edu\/com\/profile\/doug-gould\/\">Doug Gould<\/a>, professor of the practice, advertising, at COM. \u201cMany teams of BU creative students did remarkable work this year that may not have placed but is still exceptional.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/profile\/pegeen-ryan\/\">Pegeen Ryan<\/a>, professor of the practice, advertising, at COM, added, \u201cOnce again our Portfolio students showed they can compete on a global stage and succeed. Congrats to the winners and to all the teams that entered. The work is very impressive and we&#8217;re proud to have you representing our program.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" title=\"Student Work: I Wanna Fanta\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7kBtb0ybwDE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>&#8220;I Wanna&#8221; Fanta campaign.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video responsive-youtube\"><iframe loading=\"lazy\" title=\"Student Work: Teddie Peanut Butter Case Study\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0q3rh5phYhw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>&#8220;Make it Peanut Better&#8221; rebranding.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.oneclub.org\/?_gl=1*1x3vm2r*_ga*Mjk4NzIyMzU5LjE2OTQ3MTgxNzQ.*_ga_76L1TMWJ4N*MTcwMjQ4MTIyOC4xMjIuMS4xNzAyNDgxMjU1LjMzLjAuMA..\">The Young Ones is<\/a> a national competition sponsored by <a href=\"https:\/\/www.oneclub.org\/?_gl=1*1x3vm2r*_ga*Mjk4NzIyMzU5LjE2OTQ3MTgxNzQ.*_ga_76L1TMWJ4N*MTcwMjQ4MTIyOC4xMjIuMS4xNzAyNDgxMjU1LjMzLjAuMA..\">The One Club for Creativity<\/a> for students and recent graduates in four competitions: ADC (for disciplines ranging across illustration, art direction, filmmaking and architecture), One Show (for advertising creative briefs), Portfolio (for a collection of work in a single discipline), and TDC (for lettering, type design and typography).<\/p>\n\n\n\n<p>The awards helped propel Boston University to No. 12 in the <a href=\"https:\/\/www.oneclub.org\/awards\/rankings\/students\/-archive\/agency\/2024\/all\/all\/all\/all\">Global Creative College Rankings<\/a>, as tallied by <a href=\"https:\/\/www.oneclub.org\/?_gl=1*1x3vm2r*_ga*Mjk4NzIyMzU5LjE2OTQ3MTgxNzQ.*_ga_76L1TMWJ4N*MTcwMjQ4MTIyOC4xMjIuMS4xNzAyNDgxMjU1LjMzLjAuMA..\">The One Club for Creativity<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A campaign created by COM students for Fanta won three coveted pencils at this week\u2019s Young Ones advertising awards in&hellip;<\/p>\n","protected":false},"author":1654,"featured_media":39025,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[34,1473,876],"tags":[1676],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/39023"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/1654"}],"version-history":[{"count":6,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/39023\/revisions"}],"predecessor-version":[{"id":39030,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/39023\/revisions\/39030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/39025"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=39023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=39023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=39023"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=39023"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=39023"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=39023"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=39023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}