{"id":37679,"date":"2023-11-01T23:21:53","date_gmt":"2023-11-02T03:21:53","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-article&p=37679"},"modified":"2023-11-06T12:13:44","modified_gmt":"2023-11-06T17:13:44","slug":"com-dominates-in-student-categories-at-hatch-advertising-awards","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/com-dominates-in-student-categories-at-hatch-advertising-awards\/","title":{"rendered":"COM Dominates in Student Categories at Hatch Advertising Awards"},"content":{"rendered":"\n

COM advertising students took home 28 of the 30 student awards last month at the 62nd Annual Hatch Awards<\/a>, one of the country\u2019s premier competitions for New England creatives in marketing and advertising.<\/p>\n\n\n\n

Nupur Chowdhury (COM ’23) took home the prestigious Next Gen Award<\/a>. She received her master\u2019s in advertising from COM in January.<\/p>\n\n\n\n

Another COM alum, Michael Sullivan<\/a> (CGS ’04, COM ’06), led the campaign winning the Best of Show<\/a> award with the Arnold agency for the Progressive Insurance campaign featuring Dr. Rick, the counselor for people who are becoming too much like their parents.<\/p>\n\n\n\n

\u201cWe know how talented, hard-working and determined our portfolio students are,\u201d said Pegeen Ryan<\/a>, associate professor of the practice, advertising. \u201cWhen they are recognized with as many awards as they were this week, the rest of the advertising world gets to see that as well. Congrats to all on their outstanding creative work.\u201d<\/p>\n\n\n\n

Added Doug Gould<\/a>, COM professor of the practice, advertising: “It looks easy when it’s done, but the students put a lot of work into this. They deserve the spotlight. And while we have done very well this year, it’s important to commend the students whose work was not elected but is no less remarkable in our eyes.”<\/p>\n\n\n\n

The Hatch Awards honor New England work with award categories in print, video, audio, digital, mobile, and web-based content. The awards continue the tradition of celebrating the very best in creative excellence in the region, judged by top professionals across the country.<\/p>\n\n\n\n

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\"Proposed
Proposed stationary for the “Duolingo Math: Subtract Your Stress” campaign created by Nupur Dutta Chowdhury and Virginia Bonilla. <\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"OOH
OOH stair execution for the “Duolingo Math: Subtract Your Stress” campaign created by Nupur Dutta Chowdhury and Virginia Bonilla.<\/figcaption><\/figure>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

COM Student Winners:<\/h3>\n\n\n\n

GOLD<\/h4>\n\n\n\n

Un Serious Healthcare<\/h5>\n\n\n\n
  • Client: The Case for Her<\/li>
  • Copywriter\/Art Director: Arden Grant<\/li>
  • Copywriter\/Art Director: Jacklyn Tsung<\/li><\/ul>\n\n\n\n
    The Birds and the Bees<\/h5>\n\n\n\n
    • Client: Bumble & Duolingo<\/li>
    • Art Director: Xinyi \u201cMini\u201d Wu<\/li>
    • Copywriter: Gwynn Vaiciulis<\/li><\/ul>\n\n\n\n

      SILVER<\/h4>\n\n\n\n

      Now Delivering. Anywhere there\u2019s hunger.<\/strong><\/h5>\n\n\n\n
      • Client: World Central Kitchen<\/li>
      • Art Director: Tai-Yang “Ken” Wu<\/li>
      • Copywriter: Dylan Hubert<\/li><\/ul>\n\n\n\n
        Milkis Package Redesign<\/strong><\/strong><\/h5>\n\n\n\n
        • Client: Milkis<\/li>
        • Art Director\/Designer: Sayuki “Lisa” Kahara<\/li><\/ul>\n\n\n\n
          A Little Cricket Never Killed Nobody<\/strong><\/strong><\/strong><\/h5>\n\n\n\n
          • Client: Hop Protein Bars<\/li>
          • Art Director: Alexa Sudarto<\/li>
          • Copywriter: Lisa Teri Ilmin<\/li><\/ul>\n\n\n\n
            Shuffled Stories<\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
            • Client: Spotify<\/li>
            • Art Director: Arden Grant<\/li>
            • Copywriter: Jessica Stevens<\/li><\/ul>\n\n\n\n

              BRONZE<\/h4>\n\n\n\n

              Hell has an upside<\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
              • Client: Diablo<\/li>
              • Art Director: Nupur Chowdhury<\/li>
              • Copywriter: Carolyn Casper<\/li><\/ul>\n\n\n\n
                Live a Lighter Life<\/strong><\/h5>\n\n\n\n
                • Client: Bic<\/li>
                • Copywriter\/Art Director: Michelle Sylvest<\/li>
                • Copywriter\/Art Director: Cristina Thorson<\/li><\/ul>\n\n\n\n
                  Brewed at Night<\/strong><\/strong><\/h5>\n\n\n\n
                  • Client: Night Shift Brewing<\/li>
                  • Art Director: India Pearman<\/li>
                  • Copywriters: Hannah Glickenhaus & Olivia Strauss<\/li><\/ul>\n\n\n\n
                    Stop AAPI Hate<\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                    • Client: Stop AAPI Hate<\/li>
                    • Art Director: Jaimie Leung<\/li>
                    • Copywriter: Ahro Choe<\/li><\/ul>\n\n\n\n
                      Beauty and Brawn<\/strong><\/h5>\n\n\n\n
                      • Client: Kitchen Aid<\/li>
                      • Art Director: Maggie Liu<\/li>
                      • Copywriter: Carolyn Casper<\/li><\/ul>\n\n\n\n
                        Alt Couture<\/strong><\/strong><\/h5>\n\n\n\n
                        • Client: Alt Couture<\/li>
                        • Copywriter\/Art Director: Avishi Rajgarhia<\/li>
                        • Art Director: Shiyu \u201cYuna\u201d Mei<\/li><\/ul>\n\n\n\n
                          Evergreen for DashPass<\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                          • Client: DoorDash<\/li>
                          • Art Director: Jessie Uiterwijk<\/li>
                          • Copywriter: Kelsey Sarracino<\/li><\/ul>\n\n\n\n
                            Netflix Passport<\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                            • Client: Netflix<\/li>
                            • Art Directors: Susan Rodriguez & Alexa Sudarto<\/li>
                            • Copywriters: Kelsey Sarracino & Alexa Sudarto<\/li><\/ul>\n\n\n\n
                              Netflix Operation Airdrop Inbound<\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                              • Client: Call of Duty: Warzone<\/li>
                              • Art Director: Yi-Wen Wong<\/li>
                              • Copywriter: Jacklyn Tsung<\/li><\/ul>\n\n\n\n

                                MERIT<\/h4>\n\n\n\n

                                Better Together<\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                                • Client: Heineken<\/li>
                                • Art Director: Jacob Linder<\/li>
                                • Copywriter: Alexa Sudarto<\/li><\/ul>\n\n\n\n
                                  Duolingo Math: Subtract Your Stress<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                                  • Client: Duolingo<\/li>
                                  • Art Director: Nupur Dutta Chowdhury<\/li>
                                  • Copywriter: Virginia Bonilla<\/li><\/ul>\n\n\n\n
                                    Fine is Flavourless<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                                    • Client: Walkers<\/li>
                                    • Art Director: Tim Nessel<\/li>
                                    • Copywriter: Michelle Sylvest<\/li><\/ul>\n\n\n\n
                                      Not Your Average Chew<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                                      • Client: Simply Gum<\/li>
                                      • Art Director: Tai-Yang \u201cKen\u201d Wu<\/li>
                                      • Copywriter: Alberto Aizenman<\/li><\/ul>\n\n\n\n
                                        Put Life on DND<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                                        • Client: Kayak<\/li>
                                        • Art Director: Nupur Chowdhury<\/li>
                                        • Copywriter: Virginia Bonilla<\/li><\/ul>\n\n\n\n
                                          Miles Earned<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                                          • Client: New Balance<\/li>
                                          • Copywriter\/Art Director: Jordan Cody Brandon<\/li>
                                          • Strategist\/Copywriter: Isaac Braun<\/li><\/ul>\n\n\n\n
                                            Read Local<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                                            • Client: Google<\/li>
                                            • Copywriter\/Art Director: Sayuki \u201cLisa\u201d Kahara
                                              Copywriter\/Art Director: Alexa Sudarto<\/li><\/ul>\n\n\n\n
                                              Stop Waiting to Read<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                                              • Client: Penguin<\/li>
                                              • Copywriter\/Art Director: Cristina Thorson<\/li>
                                              • Copywriter: Daniel Abadi<\/li><\/ul>\n\n\n\n
                                                The Greats<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                                                • Client: Moleskine<\/li>
                                                • Copywriter\/Art Director: Jordan Cody Brandon<\/li>
                                                • Copywriter\/Art Director: Can Ozgen<\/li><\/ul>\n\n\n\n
                                                  The Red & The Black<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                                                  • Client: Netflix<\/li>
                                                  • Copywriter\/Art Director: Sophia Flissler<\/li>
                                                  • Copywriter\/Art Director: Melissa Chan<\/li>
                                                  • Copywriter\/Art Director: Chloe Boscov-Brown<\/li><\/ul>\n\n\n\n
                                                    You\u2019ve Got Challenges<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                                                    • Client: The Home Depot<\/li>
                                                    • Copywriter\/Art Director: Carolyn Casper<\/li>
                                                    • Art Director: Pranaswi Sadiparalla<\/li><\/ul>\n\n\n\n
                                                      Step Into the Spotlight<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                                                      • Client: Spotify & TikTok<\/li>
                                                      • Art Director: Julia Peller<\/li>
                                                      • Copywriter: Sherry Ma<\/li><\/ul>\n\n\n\n
                                                        Truth Be Told<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n
                                                        • Client: The New York Times<\/li>
                                                        • Art Director: Anastasia Eremina<\/li>
                                                        • Copywriter: Ilker Yakuppur<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

                                                          COM advertising students took home 28 of the 30 student awards last month at the 62nd Annual Hatch Awards, one…<\/p>\n","protected":false},"author":20603,"featured_media":37692,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[34,1473,876],"tags":[838],"bu-publication":[1472],"discipline-type":[1429],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/37679"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/20603"}],"version-history":[{"count":12,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/37679\/revisions"}],"predecessor-version":[{"id":37722,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/37679\/revisions\/37722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/37692"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=37679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=37679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=37679"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=37679"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=37679"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=37679"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=37679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}