{"id":37126,"date":"2023-09-26T11:07:33","date_gmt":"2023-09-26T15:07:33","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-article&#038;p=37126"},"modified":"2023-10-06T09:11:44","modified_gmt":"2023-10-06T13:11:44","slug":"otto-lerbinger-beloved-pr-professor-remembered","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/otto-lerbinger-beloved-pr-professor-remembered\/","title":{"rendered":"Otto Lerbinger, beloved PR professor, remembered"},"content":{"rendered":"\t<div class=\"wp-block-editorial-leadin test-block-editorial-leadin is-style-default has-media has-media-focus-center-middle\">\n\t\t<div class=\"container-lockup\">\n\n\t\t\t<div class=\"wp-block-leadin-media\">\n\t\t\t\t\n\t\t\t\t<img width=\"2000\" height=\"1125\" src=\"\/com\/files\/2023\/09\/otto-lerbinger-obit-banner.jpg\" class=\"\" alt=\"Otto Lerbinger seated in his office.\" loading=\"lazy\" srcset=\"https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner.jpg 2000w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-636x358.jpg 636w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-1024x576.jpg 1024w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-768x432.jpg 768w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-1536x864.jpg 1536w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-1200x675.jpg 1200w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-992x558.jpg 992w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-1500x844.jpg 1500w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-1920x1080.jpg 1920w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-1984x1116.jpg 1984w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-1628x916.jpg 1628w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-1600x900.jpg 1600w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-1366x768.jpg 1366w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-1280x720.jpg 1280w, https:\/\/www.bu.edu\/com\/files\/2023\/09\/otto-lerbinger-obit-banner-854x480.jpg 854w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"container-words-outer\">\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"container-words-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 class=\"head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tOtto Lerbinger, beloved PR professor, remembered\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n\t<div class=\"wp-prepress-component-metabar test-prepress-layout-metabar\">\n\t\t\t<div class=\"wp-prepress-component-metabar-categories\">\n\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.bu.edu\/com\/category\/public-relations\/\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tPublic Relations\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<div class=\"wp-prepress-component-metabar-wrapper\">\n\t\t\t\t\t<div class=\"wp-prepress-component-metabar-date\">September 26, 2023<\/div>\n\t\t\n\t\t<div class=\"wp-prepress-component-metabar-credits\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wp-prepress-component-metabar-share js-bu-prepress-share-tools\">\n\t\t\t<span class=\"icon-twitter\"><span>Twitter<\/span><\/span>\n\t\t\t<span class=\"icon-facebook\"><span>Facebook<\/span><\/span>\n\t\t\t<span class=\"icon-action\"><\/span>\n\t\t<\/div>\n\t<\/div>\n\n\t<div style=\"display:none;\">\n\t\t<div class=\"wp-prepress-component-share-tools\">\n\t<div class=\"wp-prepress-component-share-tools-inner js-prepress-component-share-tools\">\n\t\t<h4>Share<\/h4>\n\t\t<p class=\"wp-prepress-component-share-tools-article-title\">Otto Lerbinger, beloved PR professor, remembered<\/p>\n\t\t\t\t<div class=\"wp-prepress-component-share-tools-article-link\">\n\t\t\t<div>\n\t\t\t\t<input type=\"text\" value=\"https:\/\/www.bu.edu\/com\/articles\/otto-lerbinger-beloved-pr-professor-remembered\/\" readonly>\n\t\t\t<\/div>\n\t\t\t<label>\n\t\t\t\t<span class=\"screen-reader-text\">Copy URL:<\/span>\n\t\t\t\t<button class=\"js-prepress-component-share-tools\">\n\t\t\t\t\t<span>Copy<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/label>\n\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\t\n\n\n<p>Otto Lerbinger taught public relations at the College of Communication for 50 years before his retirement in 2004, making him Boston University\u2019s longest serving faculty member. But it was his mix of knowledge and kindness that the University community remembered after his passing this month. He was 98.<\/p>\n\n\n\n<p>\u201cI\u2019ve met hundreds of academics, and Otto was among the very top,\u201d said <a href=\"https:\/\/www.bu.edu\/com\/profile\/edward-downes\/\">Edward Downes<\/a>, COM associate professor of public relations, recalling how Lerbinger helped him navigate the transition from industry to academics. \u201cHe brought an admirable combination of intellectual brilliance and brilliant kindness.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bu.edu\/com\/profile\/amy-shanler\/\">Amy Shanler<\/a>, COM associate professor of the practice of public relations, was a graduate student in Lerbinger&#8217;s Crisis Communication course in 2001 when planes struck the World Trade Center towers in New York.<\/p>\n\n\n\n<p>&#8220;Dr. Lerbinger was a pillar of strength and empathy during the September 11 attacks, helping our class try to make sense of the senseless and find hope during a dark and scary time,\u201d Shanler said. \u201cI am eternally grateful for having the opportunity to learn from this smart and empathetic human.&#8221;<\/p>\n\n\n\n<p>Janice Barrett, both a COM graduate and former associate professor at COM, remembered Lerbinger as \u201ca brilliant academic, a prolific writer, and a trailblazer in our field. A gentle, kind, compassionate soul, he offered sage advice and unwavering support.\u201d<\/p>\n\n\n\n<p>In 2003, Lerbinger was named the inaugural recipient of COM\u2019s first endowed chair, the Harold Burson Chair in Public Relations. His publications exploring public relations include the books \u201cThe Crisis Manager: Facing Disasters, Conflicts and Failures\u201d and \u201cCorporate Public Affairs: Interacting with Interest Groups, Media, and Government.\u201d<\/p>\n\n\n\n<p>A memorial service has been scheduled for 11 a.m., Oct. 28, at Marsh Chapel on campus. A reception, open to all, will follow at the Castle, 225 Bay State Road, Boston.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Otto Lerbinger taught public relations at the College of Communication for 50 years before his retirement in 2004, making him&hellip;<\/p>\n","protected":false},"author":1654,"featured_media":37140,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[17],"tags":[],"bu-publication":[1472],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/37126"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/1654"}],"version-history":[{"count":11,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/37126\/revisions"}],"predecessor-version":[{"id":37322,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/37126\/revisions\/37322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/37140"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=37126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=37126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=37126"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=37126"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=37126"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=37126"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=37126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}