{"id":36259,"date":"2023-05-18T14:36:27","date_gmt":"2023-05-18T18:36:27","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-article&#038;p=36259"},"modified":"2023-05-18T14:36:28","modified_gmt":"2023-05-18T18:36:28","slug":"two-roads-brewery-student-campaign-wins-adlab-top-honor","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/two-roads-brewery-student-campaign-wins-adlab-top-honor\/","title":{"rendered":"Two Roads Brewery student campaign wins AdLab top honor"},"content":{"rendered":"\n<p>An advertising campaign for Two Roads Brewery co-created by COM advertising students earned them the top prize at the spring Adlabbies, the semi-annual awards presented for the best work by student staff members of <a href=\"https:\/\/www.buadlab.com\/\">AdLab<\/a>, the country\u2019s largest student-run ad agency.<\/p>\n\n\n\n<p>The students worked with Remarkable Digital Group to expand upon the theme, \u201cTaking the Road Less Traveled\u201d for urban professionals in Boston.<\/p>\n\n\n\n<p>\u201cOur winning student team took research and creative to a new level for Two Roads,\u201d says <a href=\"https:\/\/www.bu.edu\/com\/profile\/shawn-zupp\/\">Shawn Zupp<\/a>, professor of the practice in advertising and AdLab faculty adviser. \u201cAll of our student nominees clearly exemplified what AdLab is all about.\u201d<\/p>\n\n\n\n<p>Asics received a first-ever Adlabbie for \u201cOutstanding Client Partnership,\u201d for the company\u2019s consecutive partnership with AdLab. Lauren Thimmesch, Asics head of creative, digital activations, was on hand to receive the award and speak with students.<\/p>\n\n\n\n<p>In all, 23 students received awards, and 95 were nominated. The winners:<\/p>\n\n\n\n<h4>Account Management &#8211; Best Client Relationship:&nbsp;<\/h4>\n\n\n\n<ul><li>Bernice Guingona, Boston Symphony Orchestra<\/li><\/ul>\n\n\n\n<h4>Account Management &#8211; Greatest Problem Solver:<\/h4>\n\n\n\n<ul><li>Aaron Gilin, Remarkable Digital\/Two Roads Brewery<\/li><\/ul>\n\n\n\n<h4>Project Management &#8211; Most Efficient:&nbsp;<\/h4>\n\n\n\n<ul><li>Mishel Chen, ASICS, Red<\/li><\/ul>\n\n\n\n<h4>Project Management &#8211; Best Team Building:&nbsp;<\/h4>\n\n\n\n<ul><li>Wooseok (Danny) Choi, Remarkable Digital\/Two Roads Brewery<\/li><\/ul>\n\n\n\n<h4>Strategic Planning &#8211; Best Research Learning:&nbsp;<\/h4>\n\n\n\n<ul><li>Yuchen Wu &amp; Skye Patton, CommCreative\/Carpet One Floor &amp; Home<\/li><\/ul>\n\n\n\n<h4>Strategic Planning \u2013 Best Campaign Strategy<\/h4>\n\n\n\n<ul><li>Yeeli Zhao &amp; Lydia Chou, Boston Symphony Orchestra<\/li><\/ul>\n\n\n\n<h4>Creative &#8211; Best Copywriting:&nbsp;<\/h4>\n\n\n\n<ul><li>Caylie Poola, Celebrity Cruises<\/li><\/ul>\n\n\n\n<h4>Creative &#8211; Best Art Direction:&nbsp;<\/h4>\n\n\n\n<ul><li>Yuqing (Frank) Wu &amp; Mei Mei Heipler, Gleason Family YMCA<\/li><\/ul>\n\n\n\n<h4>Creative &#8211; Best of Show:&nbsp;<\/h4>\n\n\n\n<ul><li>Yuqing (Frank) Wu, Mei Mei Heipler, Karen Azrak, &amp; Natalia Arbulu, YMCA<\/li><\/ul>\n\n\n\n<h4>Brand &#8211; Best Marketing Approach<\/h4>\n\n\n\n<ul><li>Yinglin (Miu) Miao<\/li><\/ul>\n\n\n\n<h4>Brand &#8211; Most Progressive Initiative:&nbsp;<\/h4>\n\n\n\n<ul><li>Yining Cao<\/li><\/ul>\n\n\n\n<h4><strong>GrandLabbie:<\/strong> Remarkable Digital\/Two Roads Brewery Team<\/h4>\n\n\n\n<ul><li>Aaron Gilin<\/li><li>Xueting (Emma) Li&nbsp;<\/li><li>Wooseok (Danny) Choi<\/li><li>Kyle Newcomb<\/li><li>Linh Tran<\/li><li>Hyunji Kim<\/li><li>Ulrika Brameus<\/li><li>Tzu-Hsuan (Gloria) Huang&nbsp;<\/li><\/ul>\n\n\n\n<h4>Client &#8211; Outstanding Client Partnership:&nbsp;<\/h4>\n\n\n\n<ul><li>ASICS, Lauren Thimmesch, Head of Creative, Digital Activation<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>An advertising campaign for Two Roads Brewery co-created by COM advertising students earned them the top prize at the spring&hellip;<\/p>\n","protected":false},"author":1654,"featured_media":36262,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[34,1473],"tags":[785],"bu-publication":[1472],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/36259"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/1654"}],"version-history":[{"count":2,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/36259\/revisions"}],"predecessor-version":[{"id":36263,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/36259\/revisions\/36263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/36262"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=36259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=36259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=36259"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=36259"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=36259"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=36259"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=36259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}