A spec campaign by COM students says it all.<\/p>\n
The assignment was a tough one, says Edward Boches (COM\u201976)<\/strong>: create an ad campaign that will help solve a megacity problem on behalf of a Unilever<\/a> brand.<\/p>\n Students in the advertising professor\u2019s Strategic Creative Development class, where teams work as five-person agencies, \u201cidentified racial tension in London as their problem and concluded that tea, common to all cultures, offered a solution,\u201d Boches wrote in his description of the project on medium.com. Choosing the Unilever tea brand PG Tips, Rich Peters (CGS\u201912, COM\u201915)<\/strong>, Michelle Lawrence (COM\u201915)<\/strong>, Drew DiSabatino (COM\u201915)<\/strong>, Lara Kessides (COM\u201915)<\/strong> and Yi Wang (COM\u201915)<\/strong> \u201cconceived an original product\u2014uniTEA (an offering of different teas from different cultures), developed the brand ID, packaging, social engagement and advertising.\u201d They also made a video. \u201cDid I mention they had but three weeks?\u201d<\/p>\nRead the full article in COMtalk<\/a>\n","protected":false},"excerpt":{"rendered":" What\u2019s New in Advertising? A spec campaign by COM students says it all. The assignment was a tough one, says…<\/p>\n","protected":false},"author":10938,"featured_media":0,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[34],"tags":[406,724,816,723],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/3409"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/10938"}],"version-history":[{"count":36,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/3409\/revisions"}],"predecessor-version":[{"id":3665,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/3409\/revisions\/3665"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=3409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=3409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=3409"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=3409"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=3409"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=3409"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=3409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}