{"id":32205,"date":"2021-12-17T14:09:52","date_gmt":"2021-12-17T19:09:52","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=bu-article&p=32205"},"modified":"2021-12-17T14:36:29","modified_gmt":"2021-12-17T19:36:29","slug":"fascination-with-cultural-intelligence-leads-to-major-pr-fellowship","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/fascination-with-cultural-intelligence-leads-to-major-pr-fellowship\/","title":{"rendered":"Fascination with cultural intelligence leads to major PR fellowship"},"content":{"rendered":"\n

Adebola Adeyemo, a Master of Science candidate in the Public Relations program at Boston University, has long been fascinated with the notion of \u201ccultural intelligence,\u201d which she defines as one\u2019s ability to move between different contexts with ease. Now she has a $5,000 research fellowship to study it.<\/p>\n\n\n\n

Adeyemo received the award this month from the Institute for Public Relations<\/a> and co-sponsored by the LAGRANT Foundation, which seeks to increase diversity in the PR field.<\/p>\n\n\n\n

Adeyemo was one of two fellows selected for Fall 2021. The fellowship is intended for graduate students of African\/Black or Hispanic\/Latino ethnicity in the fields of public relations, communications, or business.<\/p>\n\n\n\n

Her research focuses on how cultural intelligence can apply to PR.<\/p>\n\n\n\n

\u201cThis has always been something I wanted to do more with academically,\u201d Adeyemo said. \u201cCultural intelligence was introduced to me in undergrad [at Northwestern College in Iowa] by a good friend and mentor. His Ph.D. topic was cultural intelligence within Christian educational institutions. His passion was so infectious that I got pulled in as well. I loved that it was a measurable construct that people could build on over time.\u201d<\/p>\n\n\n\n

According to the Cultural Intelligence Center, a consulting company that advises organizations on increasing awareness and inclusivity, the cultural intelligence construct is made up of four components: \u201cCQ Drive\u201d is defined as the motivation to relate successfully to different types of people; \u201cCQ Knowledge\u201d is the process of understanding how cultures vary without relying on stereotypes; \u201cCQ Strategy\u201d refers to taking cultural differences into consideration while planning; and \u201cCQ Action\u201d is defined as the ability to adapt when working in a multicultural environment.<\/p>\n\n\n\n

This has always been something I wanted to do more with academically.<\/p>Adebola Adeyemo<\/cite><\/blockquote>\n\n\n\n

Adeyemo began her research process in September. She is planning to administer a survey to PR professionals with a wide range of experience to get a cross-section of responses.<\/p>\n\n\n\n

Boston University Assistant Professor Arunima Krishna passed the opportunity along to Adeyemo, who was a student in her Corporate Public Affairs class.<\/p>\n\n\n\n

\u201cShe expressed an interest in research and cultural intelligence. She wanted to see if there was an application of it in PR, in particular a way to make the practice more inclusive and diverse for everyone,\u201d Krishna said. \u201cWhen I came across the fellowship, I thought it would be a good fit.\u201d<\/p>\n\n\n\n

As one of only three or four students attending Krishna\u2019s class in person during the spring of 2021, Adeyemo stood out as succeeding despite difficult times.<\/p>\n\n\n\n

\u201cShe\u2019s extremely well-prepared, very smart, able to parse out ideas and complex information and distill it down to where it makes a lot of sense for the conversations we have in class,\u201d Krishna said. \u201cShe was very participative, which was especially appreciated that spring. Having Adebola in the classroom was just a joy.\u201d<\/p>\n\n\n\n

Although Adeyemo plans to work in the field after her graduation this winter, she also expressed an interest in earning a Ph.D. and teaching \u2013 an idea that grew out of her time as a teaching assistant for Professor Amy Shanler\u2019s class Principles and Practices of Public Relations.<\/p>\n\n\n\n

\u201cBeing able to see students grow over time was one of the best experiences as someone who wants to go into academia myself,\u201d Adeyemo said. \u201cProfessor Shanler has been a role model for me.\u201d<\/p>\n\n\n\n

Originally from Lagos, Nigeria, Adeyemo followed in her older sisters\u2019 footsteps to pursue her college education in the United States. She started out as a computer science major at her Orange City, Iowa campus before discovering her true calling.<\/p>\n\n\n\n

\u201cI found I really wasn\u2019t passionate about [computer science],\u201d Adeyemo said. \u201cSo, I took a course catalogue and started reading through what else I might be interested in. I found a PR class with an amazing professor. It was the first time I felt I was part of a class, rather than just in the audience. In the spring semester of my sophomore year, I made the official switch to the major. It took some tossing and turning at night, but it worked out.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Adebola Adeyemo, a Master of Science candidate in the Public Relations program at Boston University, has long been fascinated with…<\/p>\n","protected":false},"author":1654,"featured_media":32206,"template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"categories":[1483,1473,17],"tags":[],"bu-publication":[],"discipline-type":[],"bu_edition":[],"media_type":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/32205"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/1654"}],"version-history":[{"count":2,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/32205\/revisions"}],"predecessor-version":[{"id":32208,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-article\/32205\/revisions\/32208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media\/32206"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=32205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/categories?post=32205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/tags?post=32205"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu-publication?post=32205"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=32205"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/bu_edition?post=32205"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media_type?post=32205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}