{"id":12397,"date":"2017-11-03T15:47:57","date_gmt":"2017-11-03T19:47:57","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?p=12397"},"modified":"2019-10-31T14:25:35","modified_gmt":"2019-10-31T18:25:35","slug":"students-dominate-hatch-awards","status":"publish","type":"bu-article","link":"https:\/\/www.bu.edu\/com\/articles\/students-dominate-hatch-awards\/","title":{"rendered":"Students Dominate Hatch Awards"},"content":{"rendered":"

Seven undergraduate alums and seven currently enrolled graduate students\u00a0swept the annual Hatch Awards, New England\u2019s equivalent of the \u201cAcademy Awards of Advertising.\u201d Together they<\/span>\u00a0won two silver, five bronze and four merit awards at the nation\u2019s oldest and most prestigious regional award show.<\/p>\n

The first silver bowls went to Isabella Bolivar\u00a0(’17)<\/strong> and Michael Philbin (’17)<\/strong>, for their Bose Hear it All<\/em> campaign, a clever series of posters that depicts famous album covers with something visibly missing. “We knew we’d gotten to something when Michael asked, ‘What is this thing about art, that it’s not the same to see it in a museum as it is to see it on your phone?’ We had talked about seeing Monet’s Water Lilies at the MoMa and seeing it on Instagram. That was the truth we needed to get through in our campaign” said Bolivar. “We started coming up with examples and asking, what would Kiss be without their makeup? What if you couldn’t hear McCartney’s voice in a Beatles song?”<\/p>\n

\"campaign1\"<\/p>\n

“There’s something great about student work. You can let your head explode with ideas, but you need to ground them in strategy.”<\/p>\n

Isabella is now an art director at Henri Bendel in NYC<\/span>, and Michael is a copywriter at MMB in Boston.<\/p>\n

A second silver was awarded to graduate students Sarah Pierz (’18)<\/strong> and Huang Huang (’18)<\/strong> for an idea titled 115th Congress, Twice Removed<\/em>, that showcases how Congress might get along better if members realized they actually had a shared family history.<\/p>\n

Bronze winners included:<\/h3>\n