Brooks Beisch

Brooks has three decades of branding, digital and advertising experience which has taken him from New York City to the Bay Area and finally Boston. He has designed AT&T telephones, museum exhibits at the Cooper-Hewitt, fashion websites and more direct mail he’ll care to admit. He has won Communication Arts, Print and Potlatch Paper awards while working for highly-respected agencies like Pentagram and Studio Archetype. He founded an agency in 2004 out of a corner suite in a historic mansion in Boston’s Back Bay and ran it for almost a decade. Never one to shrink from a challenge, his client list includes Well Fargo Bank and numerous cable companies.

Brooks has adapted to the changing landscape of advertising as it transitioned from print to web and guerilla video. He helped create the first generation of websites while working in San Francisco in the late 90’s. He created multi-channel testimonial campaigns for the cable industry that spoke in an authentic voice to disparate audiences all over the country. Brooks’ strategic thinking has helped small and large companies “rethink the obvious” and look for solutions outside of the normal parameters of business thought. He hopes to bring some of that thinking to his classrooms.