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Influencer marketing has rapidly evolved with the rise of social media, and AI is now taking it to the next level. In recent years, AI has further transformed this landscape by personalizing content creation, analyzing consumer behavior, and optimizing real-time engagement. As this powerful technology reshapes online interactions, the future of digital marketing promises to be more personalized, impactful, and data-driven. Join us to explore how AI is revolutionizing influencer marketing and what it means for the future of digital engagement.
Panelists: Tianhao (Tim) Yang (COM’10), Co-founder, Erka Media; Danyang (Delia) Yang (COM’10), Co-founder, HuHu AI
Moderator: Amy Shanler (COM’04), Professor of the Practice, Public Relations, and Associate Chair, Department of Mass Communication, Advertising, and Public Relations, Boston University.