COM students behind a campaign for Rotate Your Closet, a peer-to-peer social clothing rental platform, took home the top prize Monday for the fall Adlabbies, the semi-annual awards showcasing the best work by students in AdLab, the country’s largest student-run ad agency.

The Grandlabbie award was presented by former AdLab client Gavin Blawie of Remarkable Digital, whose team won the award last year.

“Students stepped up and delivered amazing work and were honored for their efforts and talent,” said Shawn Zupp, professor of the practice in advertising and AdLab’s faculty advisor . “Whether it’s a big brand or a start-up business, Adlabbers demonstrated they could deliver great advertising strategy and creativity. The energy at the event was absolutely electric, and we hope to carry that into 2024.”

COM also honored Boston ad agency CommCreative for their partnership with AdLab for the past three semesters on projects with brands like Raymarine, Carpetone, and most recently, Bose. Partner Joanna Bittle and Executive Creative Director Keith Caruso were at the ceremony to receive the Outstanding Client Partnership award.

Winners:

The Grandlabbie

• Winners: Ana Rico Serfaty, Elias Bunnell, Miyano Motoki, Hla Ingyin Aung, Phuong Hoang, Sophia Groen, and Yilun Wu
• Client: Rotate Your Closet

Account Management: Best Client Relationship

• Winner: Ana Rico Serfaty
• Client: Rotate Your Closet

Account Management: Greatest Problem Solver

• Winner: Sarah Gazitt
• Client: WBUR

Project Management: Most Efficient

• Winner: Ryan Kim
• Client: Massachusetts Department of Transportation

Project Management: Best Team Building

• Winner: Elias Bunnell
• Client: Rotate Your Closet

Strategy: Best Research Learning

• Winners: Morgan MacPhee and Lisa Sun
• Client: YMCA

Strategy: Best Campaign Strategy

• Winners: Danielle Denman and Rachel Chen
• Client: Mattel

Creative: Best Copywriting

• Winner: Jess Perro
• Client: Sallie Mae

Creative: Best Art Direction

• Winners: Cat Capodilupo and Linah Uchiyama
• Client: CommCreative

Creative: Best of Show/Creative Campaign

• Winners: Angel Cisneros, Alex Germain, and Eleanor Stonich
• Client: Sirius XM

Brand: Best Marketing Approach

• Winner: Zhenyu Qi

Brand: Most Progressive Initiative

• Winner: Sophia Caffrey

Rising to the Occasion Award

• Winners: Diego Santiago, Mia Batista, Sebastian Sanchez, Bill Yao, Rachel Dionisio, Mary Miura, Lila Berger, and Lacey Wang
• Client: Blue Man Group

Outstanding Client Partnership

• Joanna Bittle and Keith Caruso of the CommCreative ad agency