A team of advertising students working on a campaign for National Geographic, a non-profit scientific and educational organization, and MarketBridge, a marketing agency, won the top prize at the AdLabbies, the semi-annual awards ceremony honoring students in AdLab, the student-run advertising agency in COM.

“The fall 2024 Adlabbers showed up to the AdLabbies with an impressive array of work, including dynamic short/long form videos, for clients ranging from small startups like Primi Pasta to regional causes like Project Bread to global behemoths like Capital One,” said Senior Lecturer Chris Lee, AdLab co-faculty adviser. “True examples of creating work that resonates.”

Professor of the Practice Shawn Zupp, AdLab co-faculty advisor, added that “both the honored student nominees and actual student AdLabbie winners were truly deserving not only for the work they created but in the way they actually worked: collaborative, cross-functional and dedicated.”

Along with honoring students, Michelle Deng, from MassDOT, attended the ceremony to receive the Outstanding Client Partnership Award.  

Winners

Overall

• GRANDLABBIE – Camila Goldberg, Jiaqi (Angela) Zhang, Zoe Rahaim, Riley Fitzpatrick, Lakshmi Sinha, An-Chi Hsiao and Sofia Bernitt (MarketBridge/National Geographic)
• RISING TO THE OCCASION – James McIntyre, Sophia Okress, Samantha Sanders, Nasan Stewart-Guerra, Valentina Ross, Ava Green, Grace Kan, Weichen Yoyo Liu, Rachel Neil, Chloe Hannum, James Ninneman, Reeya Mathur and Madeline Oberding (Banned Berry)

Brand

• BEST MARKETING INITIATIVE – Grace Pisciotta
• MOST PROGRESSIVE INITIATIVE – Zoe Ku

Account Management

• BEST CLIENT RELATIONSHIP – Brandon Cookson (MassDOT)
• GREATEST PROBLEM SOLVER – Analise Bruno (The Loop Lab)

Project Management

• MOST EFFICIENT – Kate Bramley-Simmons (Our Stomping Ground)
• BEST TEAM BUILDING – Ella Schroeder (Capital One)

Strategy

• BEST RESEARCH LEARNING – Kenna LaFitte and Malia Montalvo (Wareham Media)
• BEST CAMPAIGN STRATEGY – Zixuan Xi and Jin Moon (Primi)

Special Awards

• OUTSTANDING CLIENT PARTNERSHIP – MassDOT
• ABOVE AND BEYOND – Andrew DiBiasio (MassDOT)
• ABOVE AND BEYOND – Erin Fitman (Geena Davis Institute)
• ABOVE AND BEYOND – Jack Williamson (Capital One)
• ABOVE AND BEYOND – James McIntyre (Banned Berry)
• ABOVE AND BEYOND – Putri Amelia Anggraini (Wareham Media)
• ABOVE AND BEYOND – Reeya Mathur (Video Production)
• ABOVE AND BEYOND – Helena Wang (BU SHA)

Creative

• BEST COPYWRITING – Lakshmi Sinha (MarketBridge x NatGeo)
• BEST ART DIRECTION – Noah Dimaggio and Charles Tuttle (Streetlight Ventures x Anna’s Taqueria)
• BEST OF SHOW CREATIVE CAMPAIGN – Rebecca Stotsky, Salem Gebru, Madaline Michalowski and Sofia Herrera Gomez (CareerMagnate)

Video Production

• BEST VIDEO TEAM PLAYER – Madeline Oberding
• OUTSTANDING VIDEO CRAFTSMANSHIP – Rachel Neil