If you’re seeing more sponsored posts in your Instagram feed these days, there’s a reason why — influencer marketing is on the rise. Former Hill Holliday chief innovation officer Mike Proulx will chat with expert content creators Kate Weiser (COM’19) and Sonja Caballero (COM’21), as well as senior influencer marketing manager Justine Bakhshi (COM’12), will discuss strategies, platforms, and emerging trends. Why should a brand partner with a creator? What does it take to launch a successful — and authentic — campaign? And how will social media advertising evolve in the future?