{"id":12742,"date":"2012-10-16T10:54:18","date_gmt":"2012-10-16T15:54:18","guid":{"rendered":"http:\/\/www.bu.edu\/systems\/?p=12742"},"modified":"2022-01-24T19:56:12","modified_gmt":"2022-01-25T00:56:12","slug":"bytelight","status":"publish","type":"post","link":"https:\/\/www.bu.edu\/cise\/bytelight\/","title":{"rendered":"ByteLight develops LED Lighting for \u201cGPS-Like\u201d Indoor Positioning System"},"content":{"rendered":"
\"\"
PHOTO SOURCE: BYTELIGHT.COM<\/figcaption><\/figure>\n

The company, founded by Boston University alumni, can pinpoint indoor location and movement in real-time with market-leading accuracy using LED lighting, creating a new mobile-based services platform for retail, commercial, and corporate enterprise customers.\u00a0 <\/em><\/p>\n

Using ByteLight\u2019s LED lighting-based indoor positioning solution, commercial and enterprise building owners, public safety officials, retail outlets and public spaces such as airports, museums and convention centers can target customized information, special offers and other data directly to users based on their precise location inside a building.<\/p>\n

<\/figcaption><\/figure>\n
\"\"
Aaron Ganick (ECE \u201910), CEO and Co-Founder of Bytelight<\/figcaption><\/figure>\n

\u201cAccurate indoor positioning has been described as the \u2018holy grail\u2019 of location-based services,\u201d said Aaron Ganick (ECE \u201910), CEO and Co-Founder of ByteLight. \u201cWe provide an enabling, breakthrough technology for the next generation of indoor-location applications. Our platform makes it easy for shoppers to navigate retail stores and find products, manages and optimizes enterprise employee operations, turns mobile devices into tour guides within a museum or public building, and helps people find colleagues and booths while attending trade shows or other events \u2013 the applications for this technology are truly endless.\u201d<\/p>\n

\"\"
Dan Ryan (ECE \u201910), CTO and Co-Founder of Bytelight<\/figcaption><\/figure>\n

ByteLight\u2019s patented solution turns LED light sources into positioning beacons. \u201cByteLight-enabled\u201d lights transmit proprietary signals which can be picked up by camera equipped mobile devices. Once signals are detected, the device then calculates its position without the need for an active network connection \u2013 ByteLight\u2019s market-leading indoor positioning solution is accurate to less than one meter and takes less than a second compute. To enhance the functionality of their solution, the company also offers tools that make it simple to provide location-based digital content, analyze traffic patterns and measure engagement.<\/p>\n

To bring the technology to market, ByteLight is partnering with innovative LED lighting manufacturers who license and incorporate its technology directly into their lighting products. The value proposition for LED lighting has traditionally been centered around greater energy efficiency and longer life cycles. ByteLight is enhancing the commercial value of LEDs by turning them into more than just sources of illumination, thereby accelerating adoption of LED technology in the market.<\/p>\n

\u201cIn the evolution of mapping and navigation, indoors is the next frontier,\u201d said Michael Boland, mobile analyst with BIA\/Kelsey, an analysis firm focused on local media. \u201cA wide range of applications and verticals can benefit, such as leading retail customers to the right product, and ultimately to the cash register. It\u2019s the \u2018last inch\u2019 problem in local commerce, and ByteLight is literally operating on that level of location granularity.\u201d<\/p>\n

In the same way that GPS revolutionized the outdoor world, creating new business opportunities and mobile applications alike, location based services are poised to disrupt the indoor world. By offering a solution which overcomes cost, accuracy, and latency barriers, ByteLight is building the platform for the next generation of indoor location.<\/p>\n

\u201cByteLight\u2019s beauty is in its simplicity,\u201d adds CTO and Co-Founder Dan Ryan (ECE \u201910).\u00a0\u00a0\u201cThe technology delivers unprecedented, sub-meter accuracy and is extremely responsive when compared to other indoor positioning solutions.\u00a0 It works on existing smartphones, and the best part is that we are leveraging one of the most ubiquitous technologies found inside almost every building in the world \u2013 lighting.\u00a0 By transforming lighting into a platform, ByteLight enables venue owners and tenants to turn an infrastructure cost into a valuable source of data and a means by which they can communicate to customers and employees indoors with pinpoint accuracy.\u201d<\/p>\n

About ByteLight:<\/strong><\/p>\n

Based in Cambridge, MA, Bytelight is a provider of market-leading indoor positioning solutions using an innovative LED lighting based technology. ByteLight\u2019s solution leverages the existing lighting infrastructure to deliver unprecedented accuracy and responsiveness. This enables venue owners with the ability to offer information to people at precise locations inside buildings through smart phones and other devices.<\/p>\n

Bytelight was acquired by Acuity Brands in 2015<\/a>.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The company, founded by Boston University alumni, can pinpoint indoor location and movement in real-time with market-leading accuracy using LED lighting, creating a new mobile-based services platform for retail, commercial, and corporate enterprise customers.\u00a0 Using ByteLight\u2019s LED lighting-based indoor positioning solution, commercial and enterprise building owners, public safety officials, retail outlets and public spaces such […]<\/p>\n","protected":false},"author":1500,"featured_media":35451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[205],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/cise\/wp-json\/wp\/v2\/posts\/12742"}],"collection":[{"href":"https:\/\/www.bu.edu\/cise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/cise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/cise\/wp-json\/wp\/v2\/users\/1500"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/cise\/wp-json\/wp\/v2\/comments?post=12742"}],"version-history":[{"count":10,"href":"https:\/\/www.bu.edu\/cise\/wp-json\/wp\/v2\/posts\/12742\/revisions"}],"predecessor-version":[{"id":35450,"href":"https:\/\/www.bu.edu\/cise\/wp-json\/wp\/v2\/posts\/12742\/revisions\/35450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/cise\/wp-json\/wp\/v2\/media\/35451"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/cise\/wp-json\/wp\/v2\/media?parent=12742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/cise\/wp-json\/wp\/v2\/categories?post=12742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/cise\/wp-json\/wp\/v2\/tags?post=12742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}