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- Group Crit: MFA Painting and Sculpture 1969 – 2024All day
- 2024 LeaRRn & CoHSTAR Summit8:00 am
- Workshop - LinkedIn 11:00 am
- Book Talk with Cory Doctorow12:00 pm
- Resume & Cover Letter Drop-Ins 12:00 pm
- BUMC PRIDE Welcome Social12:00 pm
- A Conversation with Interdisciplinary Artist Yura Sapi12:30 pm
- A Book Talk with Cory Doctorow12:45 pm
- A Book Talk with Cory Doctorow12:45 pm
- Energy and Environmental Law Society General Body Meeting1:00 pm
- Workshop: Conquer Procrastination and Spark Motivation1:00 pm
- Wheelock Educational Policy Seminar Series3:00 pm
- Physiological Response to Political Ads: The Influence of Partisan and Issue Congruence on Attention and Emotion3:30 pm
- Building a Stronger You3:30 pm
- Class of 2028 Connections4:00 pm
- Library Workshop: Using AI to Help, not Fake, Your Research4:00 pm
- Faculty of Color Welcome Back Reception4:00 pm
- Black Students Support Group4:30 pm
- Building & Strengthening Relationships5:00 pm
- The Story of Southeast Asia with Eric Thompson 5:00 pm
- Breath, Rhythm & Music for your Wellbeing5:00 pm
- Arts & Crafts Night6:00 pm
- BU Hillel: Tea and Paint Night6:00 pm
- Contemporary Perspectives Lecture: Dawoud Bey in conversation with Allison Kemmerer6:30 pm
- The Ha Jin Visiting Lecturer Series Presents: Jayne Anne Phillips7:30 pm
Physiological Response to Political Ads: The Influence of Partisan and Issue Congruence on Attention and Emotion
Political advertisements are a mainstay of electoral campaigns. Voters’ physiological responses to political advertisements can disclose genuine campaign effects, but they are hardly studied. This talk will report an experimental study that employed eye-tracking and facial expression analyses to gauge voters’ cognitive and affective responses to real campaign ads that are focused on specific issues and sponsored by different political entities. The findings shed light on questions including: Do voters’ party affiliation and issue concern influence their attention and emotional response to political ads? To what extent do self-report and physiological measures match? Do positive or negative emotions drive voting decisions?This lecture is presented by Denis Wu, Ph.D., Professor, Department of Mass Communication, Advertising and Public Relations.This event is part of the Communication Research Center (CRC) Colloquium Lecture series. To learn more about this and past events, https://bit.ly/CRC_ColloquiumLectureSeries
When | 3:30 pm to 4:30 pm on Tuesday, September 24, 2024 |
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Location | COM, RM. 209, 640 Commonwealth Ave |