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The Science Behind High Level Branding

As companies create space for themselves in a competitive market, industry decisions are increasingly led by science and data. Many companies are working on establishing a new balance of both analytics and art to create brand engagement.Panel: Panel: Susan Fournier, Allen Questrom Professor and dean, Questrom School of Business; Alvina Patel (COM'97), vice president, commercial & brand marketing, North America, Farfetch. Moderator: Majja Dennis, COM visiting lecturer.

When 3:00 pm to 4:00 pm on Wednesday, April 7, 2021