BU CRC Colloquium: Theorizing about Publics and Relationships - Dr. Arunima Krishna

Public relations, theory, and social issues are not terms that most people would generally associate [...]with each other. Notions of corporate reputation, image, brand, etc. are more likely to come to people's minds when thinking about public relations. Dr. Arunima Krishna discusses another side of public relations scholarship, one that seeks to understand public behavior about social issues. Specifically, Dr. Krishna draws from her own work on vaccine-negative and homonegative publics to begin to understand what factors contribute to individuals' attitudes about key social issues.

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