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<title>BUniverse: Videos tagged faculty research </title>
<link>https://www.bu.edu/buniverse/search/?q=&amp;sort=relevance&amp;view=thumbnail&amp;tag=faculty+research</link>
<description><![CDATA[BUniverse: Videos tagged faculty research ]]></description>
<item>
<title>Marshall Van Alstyne: Knowledge Market Design Inside the Firm</title>
<link>https://www.bu.edu/buniverse/view/?v=AEOdhli</link>
<guid>https://www.bu.edu/buniverse/view/?v=AEOdhli</guid>
<pubDate>Fri, 09 Sep 2011 12:02:24 -0400</pubDate>
<description><![CDATA[This talk will apply standard economic theoriesâ€”on prices, on money supply, and on networksâ€”to the design of a market for information exchange within large firms from a manager's point of view. The premise is that much prior work on "knowledge management" has been atheoretical and that management practice therefore needs to borrow from existing theories that have much to say about the movement and value of information.]]></description>
</item>
<item>
<title>Chris Dellarocas: Media, Aggregators and the Link Economy</title>
<link>https://www.bu.edu/buniverse/view/?v=eN7vld</link>
<guid>https://www.bu.edu/buniverse/view/?v=eN7vld</guid>
<pubDate>Fri, 09 Sep 2011 12:01:02 -0400</pubDate>
<description><![CDATA[A key property of the World Wide Web is the possibility for firms to place virtually costless links to third-party content as a substitute or complement to their own content. This ability to hyperlink has enabled new types of players, such as search engines and content aggregators, to successfully enter content ecosystems, attracting traffic and revenue by hosting links to the content of others. This, in turn, has sparked a heated controversy between content producers and aggregators regarding the legitimacy and social costs/benefits of uninhibited free linking. This work is the first to model the implications of interrelated and strategic hyper-linking and content investments. Our results provide a nuanced view of the, so called, "link economy," highlighting both the beneficial consequences and the drawbacks of free hyperlinks and content aggregators for content producers and consumers.]]></description>
</item>
<item>
<title>Seema Pai- The Impact of Online Chatter on Corporate Reputation</title>
<link>https://www.bu.edu/buniverse/view/?v=10AYGyiT</link>
<guid>https://www.bu.edu/buniverse/view/?v=10AYGyiT</guid>
<pubDate>Fri, 29 Jul 2011 10:16:23 -0400</pubDate>
<description><![CDATA[Does online chatter even matter? The authors identify key sources of online chatter about companies and brands, derive metrics to measure key dimensions, and assess the relationship between these metrics and corporate reputation.]]></description>
</item>
<item>
<title>Frederic Brunel: Consuming the Consumer-Generated Ad</title>
<link>https://www.bu.edu/buniverse/view/?v=k4FUclh</link>
<guid>https://www.bu.edu/buniverse/view/?v=k4FUclh</guid>
<pubDate>Fri, 09 Sep 2011 12:02:06 -0400</pubDate>
<description><![CDATA[This multi-method inquiry probes the experience and effectiveness of consumer-generated advertising (CGA) and explores four mechanisms that might explain their effects: source credibility, source identification, engagement and quality of the ad. An online experiment provides a generalizable test of CGA performance and shows that (1) CGAs generate more favorable ad responses than company ads; (2) CGA advantages derive partly from source credibility effects, but credibility advantages do not fully account for effectiveness; (3) Identification with the source does not drive performance; and (4) Increases in cognitive, emotional, personal and behavioral engagement distinguish CGA from company ads. A second experiment replicates response advantages for CGAs and provides evidence of the interactive role that ad quality plays. A third study delves into the engagement mechanism within a natural viewing environment by providing a content analysis of viewer responses to a range of different CGAs. Social engagement emerges as key facet of the CGA experience and the ad creator is identified as a key stakeholder in this process. CGAs do not present consistent advantages across categories and settings, suggesting a contingency-based understanding of CGA effects.]]></description>
</item>
<item>
<title>Delvon Parker: Is Lean Past Its Prime</title>
<link>https://www.bu.edu/buniverse/view/?v=2AxCo0lg</link>
<guid>https://www.bu.edu/buniverse/view/?v=2AxCo0lg</guid>
<pubDate>Fri, 09 Sep 2011 12:01:51 -0400</pubDate>
<description><![CDATA[This study uses 25 years of panel data on 344 US manufacturing firms to investigate the following three research questions regarding Lean Production: 

1) Has the diffusion of Lean Production principles fundamentally changed the way manufacturing firms in the US structure their assets for operations? 

2) What impact has employing Lean asset structures had on the financial performance of US manufacturing firms? 3) Are US manufacturing firms beginning to reach the limits of what Lean Production can deliver in terms of performance benefits?]]></description>
</item>
<item>
<title>Justin Ren: How to Enter China&#039;s E-commerce Market and Be Successful</title>
<link>https://www.bu.edu/buniverse/view/?v=17vpwtlf</link>
<guid>https://www.bu.edu/buniverse/view/?v=17vpwtlf</guid>
<pubDate>Fri, 09 Sep 2011 12:01:36 -0400</pubDate>
<description><![CDATA[Why has there been hardly any successful entry into China's E-commerce market by western firms? From companies in Consumer-to-Consumer (C2C) market to online travel agents, the authors point out the common pitfalls of those firms entering China. Through re-thinking via an entry strategy framework, the authors advise that western companies should compete by managing locally in order to meet the fast-changing needs of China's online customers.]]></description>
</item>
<item>
<title>Seema Pai: The Impact of Online Chatter on Corporate Reputation</title>
<link>https://www.bu.edu/buniverse/view/?v=5hjntle</link>
<guid>https://www.bu.edu/buniverse/view/?v=5hjntle</guid>
<pubDate>Fri, 09 Sep 2011 12:01:19 -0400</pubDate>
<description><![CDATA[Does online chatter even matter? The authors identify key sources of online chatter about companies and brands, derive metrics to measure key dimensions, and assess the relationship between these metrics and corporate reputation.]]></description>
</item>
<item>
<title>John Neale: Misalignment in the Timing of Seasonal Demand and Supply</title>
<link>https://www.bu.edu/buniverse/view/?v=KDeallc</link>
<guid>https://www.bu.edu/buniverse/view/?v=KDeallc</guid>
<pubDate>Fri, 09 Sep 2011 12:00:44 -0400</pubDate>
<description><![CDATA[Seasonal demand for products is common at many companies including Kraft Foods, Case New Holland, and Elmer's Products. Planning inventory and production in the face of seasonal demand can be challenging. Many companies experience a severe drop in inventory and service as they transition from a high season to a low season. Kraft has termed this phenomenon the "landslide effect." In this paper, we present real examples of the landslide effect and describe its causes by comparing common industry practice to the correct inventory mathematics for nonstationary demand. We investigate the magnitude and drivers of the landslide effect through both an analytical model and a case study. We find that the effect increases with seasonality, lead time, and demand uncertainty and can lower service by an average of ten points at a representative company. Companies can avoid the landslide effect by using demand over the preceding lead time to calculate safety stock targets.]]></description>
</item>
<item>
<title>Chris Dellarocas - Media, Aggregators and the Link Economy</title>
<link>https://www.bu.edu/buniverse/view/?v=pIxg6j1</link>
<guid>https://www.bu.edu/buniverse/view/?v=pIxg6j1</guid>
<pubDate>Fri, 29 Jul 2011 16:23:20 -0400</pubDate>
<description><![CDATA[A key property of the World Wide Web is the possibility for firms to place virtually costless links to third-party content as a substitute or complement to their own content. This ability to hyperlink has enabled new types of players, such as search engines and content aggregators, to successfully enter content ecosystems, attracting traffic and revenue by hosting links to the content of others. This, in turn, has sparked a heated controversy between content producers and aggregators regarding the legitimacy and social costs/benefits of uninhibited free linking. This work is the first to model the implications of interrelated and strategic hyper-linking and content investments. Our results provide a nuanced view of the, so called, "link economy," highlighting both the beneficial consequences and the drawbacks of free hyperlinks and content aggregators for content producers and consumers.]]></description>
</item>
<item>
<title>Delvon Parker - Is Lean Past its Prime?</title>
<link>https://www.bu.edu/buniverse/view/?v=nHwmcih</link>
<guid>https://www.bu.edu/buniverse/view/?v=nHwmcih</guid>
<pubDate>Fri, 29 Jul 2011 11:27:31 -0400</pubDate>
<description><![CDATA[This study uses 25 years of panel data on 344 US manufacturing firms to investigate the following three research questions regarding Lean Production: 

1) Has the diffusion of Lean Production principles fundamentally changed the way manufacturing firms in the US structure their assets for operations? 

2) What impact has employing Lean asset structures had on the financial performance of US manufacturing firms? 3) Are US manufacturing firms beginning to reach the limits of what Lean Production can deliver in terms of performance benefits?]]></description>
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