{"id":82,"date":"2019-06-04T13:55:20","date_gmt":"2019-06-04T17:55:20","guid":{"rendered":"https:\/\/www.bu.edu\/brand\/?page_id=82"},"modified":"2024-05-21T11:12:05","modified_gmt":"2024-05-21T15:12:05","slug":"exterior-signage","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/brand\/guidelines\/communication-material\/exterior-signage\/","title":{"rendered":"Exterior Signage"},"content":{"rendered":"<h3>Consistent signage helps identify Boston University as a unified urban campus within the city of Boston, an important objective of BU leadership.<\/h3>\n<p>Boston University welcomes and guides pedestrians with clear, streamlined signage, emphasizing school\/college affiliations and street addresses. Consistent exterior signage extends the BU Brand and defines the campus to visitors and nearby residents. In fact, BU has a comprehensive program that includes exterior on-building signage, central banners, and interior directories.<\/p>\n<p>If you are planning new exterior signage or interior signage visible from public streets\u2014including banners; window clings; on-building, freestanding, or interior installations\u2014please contact Marketing &amp; Communications (MarCom). We\u2019ll advise you on the planning and development of your signage\u2014following BU\u2019s brand guidelines and city and state requirements\u2014to complement the building architecture and the surrounding space.<\/p>\n<p>We appreciate your help maintaining a visually connected campus by coordinating your sign concepts, proposals, and approvals with MarCom.<\/p>\n<p>Your exterior signage will likely need to be submitted for city approval. MarCom will coordinate this process through Government &amp; Community Affairs, whose staff has an excellent working relationship with both the City of Boston and the City of Brookline.<\/p>\n<p>To start your signage project, email\u00a0<a href=\"mailto:preed@bu.edu\">Patricia Reed<\/a> with the following information:<\/p>\n<ul>\n<li>Strategic message, purpose, and how this proposed project coordinates with the overall University brand<\/li>\n<li>Renderings of the proposed signage design, and a mock-up of its intended placement in the space<\/li>\n<li>Specific location details for proposed signage<\/li>\n<li>Dates of proposed installation (up to two months allowed for temporary signage)<\/li>\n<\/ul>\n<p>Your collaboration will result in a more attractive campus, signage that serves its specific purpose, and enhancement of Boston University\u2019s overall image.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consistent signage helps identify Boston University as a unified urban campus within the city of Boston, an important objective of BU leadership. Boston University welcomes and guides pedestrians with clear, streamlined signage, emphasizing school\/college affiliations and street addresses. Consistent exterior signage extends the BU Brand and defines the campus to visitors and nearby residents. In [&hellip;]<\/p>\n","protected":false},"author":14430,"featured_media":0,"parent":69,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/82"}],"collection":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/users\/14430"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":7,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/82\/revisions"}],"predecessor-version":[{"id":2701,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/82\/revisions\/2701"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/69"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/media?parent=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}