{"id":80,"date":"2019-06-04T13:50:23","date_gmt":"2019-06-04T17:50:23","guid":{"rendered":"https:\/\/www.bu.edu\/brand\/?page_id=80"},"modified":"2025-09-02T10:59:31","modified_gmt":"2025-09-02T14:59:31","slug":"swag","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/brand\/guidelines\/communication-material\/swag\/","title":{"rendered":"Swag and Promo Items"},"content":{"rendered":"<h3>Pens, T-shirts, mugs, bags, and other stuff.<\/h3>\n<p>Go ahead and get creative, but <em data-redactor-tag=\"em\">don\u2019t<\/em> manipulate or distort the Boston University <a href=\"https:\/\/www.bu.edu\/brand\/guidelines\/logos\/\">logo<\/a>, and stay true to the brand <a href=\"https:\/\/www.bu.edu\/brand\/guidelines\/voice-tone\/\">voice<\/a>. The logo can get complicated in small spaces, so you might need to use the <a href=\"https:\/\/www.bu.edu\/brand\/guidelines\/logos\/sub-brand-signature\/\">sub-brand signature<\/a> with the large logotype, even if your item is going to an external audience. And sometimes, you won&#8217;t be able to fit a logo on the item at all, and in these cases, you can simply represent &#8220;Boston University&#8221; or &#8220;BU&#8221; in type. <span>Before you hit the print button, read our <a href=\"https:\/\/www.bu.edu\/licensing\/internal-requests\/\">guidelines about trademarks<\/a>, <a href=\"https:\/\/www.bu.edu\/brand\/guidelines\/logos\/athletics\/\">use of athletic logos<\/a>, and <a href=\"https:\/\/www.exemplarassociates.com\/home#our-clients\">what vendor to use<\/a> for your swag <em>(scroll to the Boston University entry)<\/em>.<\/span><\/p>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2023\/08\/bumerchandise-1.jpg\" alt=\"\" width=\"1366\" height=\"785\" class=\"alignnone size-full wp-image-2253\" srcset=\"https:\/\/www.bu.edu\/brand\/files\/2023\/08\/bumerchandise-1.jpg 1366w, https:\/\/www.bu.edu\/brand\/files\/2023\/08\/bumerchandise-1-636x365.jpg 636w, https:\/\/www.bu.edu\/brand\/files\/2023\/08\/bumerchandise-1-1024x588.jpg 1024w, https:\/\/www.bu.edu\/brand\/files\/2023\/08\/bumerchandise-1-768x441.jpg 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pens, T-shirts, mugs, bags, and other stuff. Go ahead and get creative, but don\u2019t manipulate or distort the Boston University logo, and stay true to the brand voice. The logo can get complicated in small spaces, so you might need to use the sub-brand signature with the large logotype, even if your item is going [&hellip;]<\/p>\n","protected":false},"author":14430,"featured_media":0,"parent":69,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/80"}],"collection":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/users\/14430"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":26,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/80\/revisions"}],"predecessor-version":[{"id":3098,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/80\/revisions\/3098"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/69"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/media?parent=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}