{"id":79,"date":"2019-06-04T13:49:15","date_gmt":"2019-06-04T17:49:15","guid":{"rendered":"https:\/\/www.bu.edu\/brand\/?page_id=79"},"modified":"2024-05-21T11:02:43","modified_gmt":"2024-05-21T15:02:43","slug":"digital-ads","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/brand\/guidelines\/communication-material\/digital-ads\/","title":{"rendered":"Digital Ads"},"content":{"rendered":"<h3>Digital ads are great for promoting a special event or program.<\/h3>\n<p>Keep messaging simple and direct and provide a clear call to action. Whenever possible, include the <span>University plate<\/span> to link the entity with our University for external audiences.<\/p>\n<p>Digital ads often pose design challenges in terms of space constraints. Text needs to be legible. Obviously, some flexibility may be required when including branding elements, and we&#8217;re happy to advise on what combination makes the most sense for your piece.<\/p>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2019\/08\/digital-ads-1.png\" alt=\"Digital Ads Examples\" class=\"alignnone wp-image-863 size-full\" width=\"728\" height=\"718\" srcset=\"https:\/\/www.bu.edu\/brand\/files\/2019\/08\/digital-ads-1.png 728w, https:\/\/www.bu.edu\/brand\/files\/2019\/08\/digital-ads-1-636x627.png 636w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital ads are great for promoting a special event or program. Keep messaging simple and direct and provide a clear call to action. Whenever possible, include the University plate to link the entity with our University for external audiences. Digital ads often pose design challenges in terms of space constraints. Text needs to be legible. [&hellip;]<\/p>\n","protected":false},"author":14430,"featured_media":0,"parent":69,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/79"}],"collection":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/users\/14430"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":14,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/79\/revisions"}],"predecessor-version":[{"id":2699,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/79\/revisions\/2699"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/69"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/media?parent=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}