{"id":69,"date":"2019-06-04T13:05:34","date_gmt":"2019-06-04T17:05:34","guid":{"rendered":"https:\/\/www.bu.edu\/brand\/?page_id=69"},"modified":"2025-04-08T16:13:38","modified_gmt":"2025-04-08T20:13:38","slug":"communication-material","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/brand\/guidelines\/communication-material\/","title":{"rendered":"Communication Material"},"content":{"rendered":"<h3 class=\"p1\">Every communication conveys information. But more than that, it leaves an impression of us.<\/h3>\n<p>How do you produce engaging communications that feel unique to our individual groups, schools, and colleges, yet ladder up to a singular BU brand? These guidelines will provide direction as you create your communications materials. Your work represents the voice of the entire University, which makes cohesion all the more important.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every communication conveys information. But more than that, it leaves an impression of us. How do you produce engaging communications that feel unique to our individual groups, schools, and colleges, yet ladder up to a singular BU brand? These guidelines will provide direction as you create your communications materials. Your work represents the voice of [&hellip;]<\/p>\n","protected":false},"author":14430,"featured_media":0,"parent":23,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/69"}],"collection":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/users\/14430"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":6,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/69\/revisions"}],"predecessor-version":[{"id":2930,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/69\/revisions\/2930"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/23"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/media?parent=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}