{"id":46,"date":"2019-06-04T09:57:19","date_gmt":"2019-06-04T13:57:19","guid":{"rendered":"https:\/\/www.bu.edu\/brand\/?page_id=46"},"modified":"2023-08-04T10:56:07","modified_gmt":"2023-08-04T14:56:07","slug":"logos","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/brand\/guidelines\/logos\/","title":{"rendered":"Logos"},"content":{"rendered":"<h3>Boston University&#8217;s logo is immediately recognizable and should be your starting point when creating marketing materials.<\/h3>\n<p>The logo system is the common thread throughout our communications. Consistent, thoughtful usage builds our University\u2019s name and reputation. Our logo may not be manipulated in any way. Third parties \u2014 agencies, suppliers, vendors, etc. \u2014 may not use our logo in their promotional materials (though they may list our name), to avoid implying endorsement or affiliation. And University groups may not include &#8220;Boston University&#8221; or &#8220;BU&#8221; as part of their official name because it results in awkward redundancy when paired with the sub-brand.\u00a0We all share a stake in safeguarding the placement and integrity of our University&#8217;s logo system.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boston University&#8217;s logo is immediately recognizable and should be your starting point when creating marketing materials. The logo system is the common thread throughout our communications. Consistent, thoughtful usage builds our University\u2019s name and reputation. Our logo may not be manipulated in any way. Third parties \u2014 agencies, suppliers, vendors, etc. \u2014 may not use [&hellip;]<\/p>\n","protected":false},"author":14430,"featured_media":0,"parent":23,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/46"}],"collection":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/users\/14430"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":19,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/46\/revisions"}],"predecessor-version":[{"id":2053,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/46\/revisions\/2053"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/23"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/media?parent=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}