{"id":2097,"date":"2023-06-09T11:00:17","date_gmt":"2023-06-09T15:00:17","guid":{"rendered":"http:\/\/www.bu.edu\/brand\/?page_id=2097"},"modified":"2024-05-21T09:20:41","modified_gmt":"2024-05-21T13:20:41","slug":"mastheads","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/brand\/guidelines\/logos\/mastheads\/","title":{"rendered":"Editorial Mastheads"},"content":{"rendered":"<p>Similar to many mainstream publications you&#8217;re likely familiar with, BU has a rule to allow the use of editorial mastheads to identify our storytelling websites and publications. They&#8217;re s<span style=\"font-weight: 400;\">till part of the BU Brand, but these storytelling pieces have unique mastheads to help extend the BU Brand as well as to capture attention and engage readers. <\/span><span style=\"font-weight: 400;\">In all of these storytelling pieces, the BU plate is displayed as well to clearly signify that the publication is part of BU.\u00a0<\/span><\/p>\n<p>Masthead example:<\/p>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2023\/10\/image001-636x604.png\" alt=\"\" width=\"356\" height=\"337\" class=\"alignnone wp-image-2394\" srcset=\"https:\/\/www.bu.edu\/brand\/files\/2023\/10\/image001-636x604.png 636w, https:\/\/www.bu.edu\/brand\/files\/2023\/10\/image001-1024x972.png 1024w, https:\/\/www.bu.edu\/brand\/files\/2023\/10\/image001-768x729.png 768w, https:\/\/www.bu.edu\/brand\/files\/2023\/10\/image001.png 1506w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/p>\n<p>In use:<\/p>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2023\/10\/Screen-Shot-2023-10-20-at-12.24.58-PM.png\" alt=\"\" width=\"369\" height=\"452\" class=\"alignnone wp-image-2399\" srcset=\"https:\/\/www.bu.edu\/brand\/files\/2023\/10\/Screen-Shot-2023-10-20-at-12.24.58-PM.png 1218w, https:\/\/www.bu.edu\/brand\/files\/2023\/10\/Screen-Shot-2023-10-20-at-12.24.58-PM-519x636.png 519w, https:\/\/www.bu.edu\/brand\/files\/2023\/10\/Screen-Shot-2023-10-20-at-12.24.58-PM-835x1024.png 835w, https:\/\/www.bu.edu\/brand\/files\/2023\/10\/Screen-Shot-2023-10-20-at-12.24.58-PM-768x942.png 768w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/p>\n<p>Masthead example:<\/p>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2023\/12\/Screen-Shot-2023-12-01-at-10.33.07-AM-636x239.png\" alt=\"\" width=\"380\" height=\"143\" class=\"alignnone wp-image-2478\" srcset=\"https:\/\/www.bu.edu\/brand\/files\/2023\/12\/Screen-Shot-2023-12-01-at-10.33.07-AM-636x239.png 636w, https:\/\/www.bu.edu\/brand\/files\/2023\/12\/Screen-Shot-2023-12-01-at-10.33.07-AM.png 650w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/p>\n<p>In use:<\/p>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2023\/12\/Screen-Shot-2023-12-01-at-10.32.13-AM-636x438.png\" alt=\"\" width=\"493\" height=\"339\" class=\"alignnone wp-image-2476\" srcset=\"https:\/\/www.bu.edu\/brand\/files\/2023\/12\/Screen-Shot-2023-12-01-at-10.32.13-AM-636x438.png 636w, https:\/\/www.bu.edu\/brand\/files\/2023\/12\/Screen-Shot-2023-12-01-at-10.32.13-AM-1024x705.png 1024w, https:\/\/www.bu.edu\/brand\/files\/2023\/12\/Screen-Shot-2023-12-01-at-10.32.13-AM-768x529.png 768w, https:\/\/www.bu.edu\/brand\/files\/2023\/12\/Screen-Shot-2023-12-01-at-10.32.13-AM-1536x1058.png 1536w, https:\/\/www.bu.edu\/brand\/files\/2023\/12\/Screen-Shot-2023-12-01-at-10.32.13-AM-2048x1411.png 2048w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/p>\n<p>Masthead example:<\/p>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2024\/01\/artsandscienceslogo.jpg\" alt=\"\" width=\"494\" height=\"284\" class=\"alignnone wp-image-2524 \" \/><\/p>\n<p>In use:<\/p>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2024\/01\/buartsandsciences-486x636.jpg\" alt=\"\" width=\"486\" height=\"636\" class=\"alignnone wp-image-2521 size-medium\" srcset=\"https:\/\/www.bu.edu\/brand\/files\/2024\/01\/buartsandsciences-486x636.jpg 486w, https:\/\/www.bu.edu\/brand\/files\/2024\/01\/buartsandsciences-782x1024.jpg 782w, https:\/\/www.bu.edu\/brand\/files\/2024\/01\/buartsandsciences-768x1005.jpg 768w, https:\/\/www.bu.edu\/brand\/files\/2024\/01\/buartsandsciences-1174x1536.jpg 1174w, https:\/\/www.bu.edu\/brand\/files\/2024\/01\/buartsandsciences-1565x2048.jpg 1565w, https:\/\/www.bu.edu\/brand\/files\/2024\/01\/buartsandsciences-scaled.jpg 1956w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Similar to many mainstream publications you&#8217;re likely familiar with, BU has a rule to allow the use of editorial mastheads to identify our storytelling websites and publications. They&#8217;re still part of the BU Brand, but these storytelling pieces have unique mastheads to help extend the BU Brand as well as to capture attention and engage [&hellip;]<\/p>\n","protected":false},"author":4502,"featured_media":0,"parent":46,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/2097"}],"collection":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/users\/4502"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/comments?post=2097"}],"version-history":[{"count":22,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/2097\/revisions"}],"predecessor-version":[{"id":2692,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/2097\/revisions\/2692"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/46"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/media?parent=2097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}