{"id":2049,"date":"2023-06-09T09:53:56","date_gmt":"2023-06-09T13:53:56","guid":{"rendered":"http:\/\/www.bu.edu\/brand\/?page_id=2049"},"modified":"2024-05-22T12:57:55","modified_gmt":"2024-05-22T16:57:55","slug":"wordmarks","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/brand\/guidelines\/logos\/wordmarks\/","title":{"rendered":"Wordmarks"},"content":{"rendered":"<p>Within the BU Brand, we define a \u201cwordmark\u201d as any type of graphical typography\u2014typography paired with a mark to represent an entity, program, or communications series.<\/p>\n<p>Within BU&#8217;s branding system, <strong>wordmarks must always be used as content within properly branded communication materials and may not be used as a logo<\/strong>, unless explicit approval has been granted from the Office of the President. They also may not include &#8220;Boston University,&#8221; &#8220;BU,&#8221; school\/college, or other University entity name within them.<\/p>\n<p><em><strong>Examples of correct use of approved wordmarks:<\/strong><\/em><\/p>\n<p>Center on Emerging Infectious Diseases (CEID) wordmark:<\/p>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2023\/07\/ceidlogo.jpg\" alt=\"\" width=\"1835\" height=\"1026\" class=\"alignnone wp-image-2150 size-full\" srcset=\"https:\/\/www.bu.edu\/brand\/files\/2023\/07\/ceidlogo.jpg 1835w, https:\/\/www.bu.edu\/brand\/files\/2023\/07\/ceidlogo-636x356.jpg 636w, https:\/\/www.bu.edu\/brand\/files\/2023\/07\/ceidlogo-1024x573.jpg 1024w, https:\/\/www.bu.edu\/brand\/files\/2023\/07\/ceidlogo-768x429.jpg 768w, https:\/\/www.bu.edu\/brand\/files\/2023\/07\/ceidlogo-1536x859.jpg 1536w\" sizes=\"(max-width: 1835px) 100vw, 1835px\" \/><\/p>\n<p>Wordmark in content on their <a href=\"https:\/\/www.bu.edu\/ceid\/\">website,<\/a> with proper branding in the header:<\/p>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2023\/07\/ceidwebsite.jpg\" alt=\"\" width=\"1263\" height=\"1369\" class=\"alignnone wp-image-2148 size-full\" srcset=\"https:\/\/www.bu.edu\/brand\/files\/2023\/07\/ceidwebsite.jpg 1263w, https:\/\/www.bu.edu\/brand\/files\/2023\/07\/ceidwebsite-587x636.jpg 587w, https:\/\/www.bu.edu\/brand\/files\/2023\/07\/ceidwebsite-945x1024.jpg 945w, https:\/\/www.bu.edu\/brand\/files\/2023\/07\/ceidwebsite-768x832.jpg 768w\" sizes=\"(max-width: 1263px) 100vw, 1263px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Diversity &amp; Inclusion &#8220;Learn More Series&#8221; wordmark:<\/p>\n<p><img src=\"\/brand\/files\/2023\/06\/prov_di_wordmark_360.png\" alt=\"Image of approved marks for BU Athletics\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Wordmark in email as content in banner image space:<\/p>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2023\/07\/learnmoreemail2-1.png\" alt=\"\" width=\"898\" height=\"1360\" class=\"alignnone wp-image-2194 size-full\" srcset=\"https:\/\/www.bu.edu\/brand\/files\/2023\/07\/learnmoreemail2-1.png 898w, https:\/\/www.bu.edu\/brand\/files\/2023\/07\/learnmoreemail2-1-420x636.png 420w, https:\/\/www.bu.edu\/brand\/files\/2023\/07\/learnmoreemail2-1-676x1024.png 676w, https:\/\/www.bu.edu\/brand\/files\/2023\/07\/learnmoreemail2-1-768x1163.png 768w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Within the BU Brand, we define a \u201cwordmark\u201d as any type of graphical typography\u2014typography paired with a mark to represent an entity, program, or communications series. Within BU&#8217;s branding system, wordmarks must always be used as content within properly branded communication materials and may not be used as a logo, unless explicit approval has been [&hellip;]<\/p>\n","protected":false},"author":4502,"featured_media":0,"parent":46,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/2049"}],"collection":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/users\/4502"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/comments?post=2049"}],"version-history":[{"count":38,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/2049\/revisions"}],"predecessor-version":[{"id":2705,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/2049\/revisions\/2705"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/46"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/media?parent=2049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}