{"id":1405,"date":"2021-07-24T17:32:37","date_gmt":"2021-07-24T21:32:37","guid":{"rendered":"http:\/\/www.bu.edu\/brand\/?page_id=1405"},"modified":"2025-04-08T16:11:54","modified_gmt":"2025-04-08T20:11:54","slug":"social-media","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/brand\/guidelines\/communication-material\/social-media\/","title":{"rendered":"Social Media"},"content":{"rendered":"<h3><strong>How to #BeYou (while still #OneBU).<\/strong><\/h3>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2021\/09\/busocial-iphone-1.png\" alt=\"\" width=\"1200\" height=\"800\" class=\"alignnone size-full wp-image-1468\" srcset=\"https:\/\/www.bu.edu\/brand\/files\/2021\/09\/busocial-iphone-1.png 1200w, https:\/\/www.bu.edu\/brand\/files\/2021\/09\/busocial-iphone-1-636x424.png 636w, https:\/\/www.bu.edu\/brand\/files\/2021\/09\/busocial-iphone-1-1024x683.png 1024w, https:\/\/www.bu.edu\/brand\/files\/2021\/09\/busocial-iphone-1-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">W<\/span>hile formal branding like the University plate and BU logo isn\u2019t required on social media, we do have our own templates to retain a consistent look and feel.<\/p>\n<p>When representing your University entity on social media, use the following requirements:<\/p>\n<ul>\n<li>\u201cBoston University\u201d must be spelled out in the social media title, along with the full name of your school, college, or entity. \u201cBoston U\u201d or \u201cBoston Univ\u201d is acceptable in tight spaces, but \u201cBU\u201d is not permitted (except as an \u201c@\u201d handle).<\/li>\n<li>Because we want to maintain a \u201csmall, yet big\u201d feel, schools, colleges, and programs can have a unique image.<\/li>\n<\/ul>\n<p>Here are some handy tips:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bu.edu\/brand\/asset-library\/templates\/#special\">These templates<\/a> will help you shape your social media presence.<\/li>\n<li>Pick an image with a centered or center-left focus.<\/li>\n<li>Keep it simple and graphical, with no added text.<\/li>\n<li>Save your file as a .png with a transparent background.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2024\/02\/Screen-Shot-2024-02-08-at-11.44.35-AM-Large-636x360.jpeg\" alt=\"\" width=\"636\" height=\"360\" class=\"alignnone size-medium wp-image-2548\" srcset=\"https:\/\/www.bu.edu\/brand\/files\/2024\/02\/Screen-Shot-2024-02-08-at-11.44.35-AM-Large-636x360.jpeg 636w, https:\/\/www.bu.edu\/brand\/files\/2024\/02\/Screen-Shot-2024-02-08-at-11.44.35-AM-Large-1024x579.jpeg 1024w, https:\/\/www.bu.edu\/brand\/files\/2024\/02\/Screen-Shot-2024-02-08-at-11.44.35-AM-Large-768x434.jpeg 768w, https:\/\/www.bu.edu\/brand\/files\/2024\/02\/Screen-Shot-2024-02-08-at-11.44.35-AM-Large.jpeg 1280w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" src=\"\/brand\/files\/2023\/08\/busocial-2.png\" alt=\"\" width=\"1080\" height=\"553\" class=\"alignnone size-full wp-image-2242\" srcset=\"https:\/\/www.bu.edu\/brand\/files\/2023\/08\/busocial-2.png 1080w, https:\/\/www.bu.edu\/brand\/files\/2023\/08\/busocial-2-636x326.png 636w, https:\/\/www.bu.edu\/brand\/files\/2023\/08\/busocial-2-1024x524.png 1024w, https:\/\/www.bu.edu\/brand\/files\/2023\/08\/busocial-2-768x393.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h3>We can help.<\/h3>\n<p>We can work with you to develop a social media look and feel that both represents the BU Brand and highlights your individual contribution to the larger community.<\/p>\n<p>Email us at <a href=\"mailto:marcom@bu.edu\">marcom@bu.edu<\/a> and we\u2019ll work with you to perfect your social media presence.<\/p>\n<p>Looking for more information about best practices and how to collaborate with the BU Social Media team? Visit <a href=\"http:\/\/www.bu.edu\/prsocial\/best-practices\/social-media\/\">BU Public Relations | Social Media<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to #BeYou (while still #OneBU). While formal branding like the University plate and BU logo isn\u2019t required on social media, we do have our own templates to retain a consistent look and feel. When representing your University entity on social media, use the following requirements: \u201cBoston University\u201d must be spelled out in the social [&hellip;]<\/p>\n","protected":false},"author":4502,"featured_media":0,"parent":69,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/1405"}],"collection":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/users\/4502"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/comments?post=1405"}],"version-history":[{"count":22,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/1405\/revisions"}],"predecessor-version":[{"id":2934,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/1405\/revisions\/2934"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/pages\/69"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/brand\/wp-json\/wp\/v2\/media?parent=1405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}